{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,2]],"date-time":"2026-06-02T12:59:45Z","timestamp":1780405185603,"version":"3.54.1"},"reference-count":109,"publisher":"Emerald","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,12]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>The main objective of this research is to explore and understand the usage aspects related to metaverse platforms.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>We conducted open-ended essays with metaverse users to achieve this. The study obtained data from 30 participants to comprehend the metaverse\u2019s fundamental dimensions. The data was further analyzed using content analysis.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>This study revealed six major dimensions of the metaverse: user experience and accessibility, mental health and well-being, social interactions and communities, regulation and governance, environmental impact, and cultural and ethical considerations.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Practical implications<\/jats:title>\n                    <jats:p>This study will help organizations and brands understand the crucial dimensions while planning to embrace the metaverse.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>The study\u2019s findings will enrich the metaverse literature and act as a pioneer for scholars interested in understanding metaverse-related aspects.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/jeim-04-2024-0193","type":"journal-article","created":{"date-parts":[[2025,5,30]],"date-time":"2025-05-30T23:51:22Z","timestamp":1748649082000},"page":"1623-1646","source":"Crossref","is-referenced-by-count":6,"title":["Metaverse mysteries: a qualitative investigation of dimensions of\u00a0metaverse use"],"prefix":"10.1108","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4804-5182","authenticated-orcid":true,"given":"Aman","family":"Kumar","sequence":"first","affiliation":[{"name":"Indian Institute of Management Ranchi , ,","place":["Ranchi, India"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9750-0380","authenticated-orcid":true,"given":"Amit","family":"Shankar","sequence":"additional","affiliation":[{"name":"Indian Institute of Management Visakhapatnam , ,","place":["Visakhapatnam, India"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3627-2182","authenticated-orcid":true,"given":"Reeti","family":"Agarwal","sequence":"additional","affiliation":[{"name":"Jaipuria Institute of Management , ,","place":["Lucknow, India"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4863-489X","authenticated-orcid":true,"given":"Muhammad Zafar","family":"Yaqub","sequence":"additional","affiliation":[{"name":"King Abdulaziz University , ,","place":["Jeddah, Saudi Arabia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3156-2551","authenticated-orcid":true,"given":"Vaishali","family":"Agarwal","sequence":"additional","affiliation":[{"name":"IMS Ghaziabad , ,","place":["Ghaziabad, India"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2025,6,3]]},"reference":[{"key":"2025121007511207600_ref001","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2023.103529","article-title":"Over-the-top (OTT) retailing in the post-pandemic world. 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