{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,5]],"date-time":"2026-05-05T14:17:50Z","timestamp":1777990670594,"version":"3.51.4"},"reference-count":88,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2014,9,2]],"date-time":"2014-09-02T00:00:00Z","timestamp":1409616000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2014,9,2]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 The purpose of this paper is to understand the factors which impact upon the consumers\u2019 willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in marketing and information systems fields. The authors believe that only by applying both theories will provide a more complete understanding of the relationship between brand experience and Facebook. The research model attempts to illustrate the factors according to customers\u2019 intrinsic and extrinsic motivations and their impact on brand experience, brand Facebook page loyalty and e-word-of-mouth (E-WOM). <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 The authors adopted an online survey method for data collection. The subjects the authors used were Facebook users. The data were collected in Taiwan over spring 2011. The authors then used the structural equation model to analyse the data collected. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 The findings suggest that users are influenced by the technical characterises of a brand Facebook page, such as ease of use and usefulness, which might be combated by attempting to reduce customer effort when accessing Facebook pages. The authors conclude that customer effort influenced brand experience and consequently loyalty to brand Facebook pages and E-WOM. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title>\n               <jats:p> \u2013 The limitations of this study relate to the investigation of consumer perspectives in a specific geographical context and time frame. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 The study's contributions are both theoretical and practical, as it offers new insights into brand experience attitudes in an online environment and useful insights to companies willing to market themselves on Facebook.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/jeim-05-2013-0019","type":"journal-article","created":{"date-parts":[[2014,11,16]],"date-time":"2014-11-16T08:38:10Z","timestamp":1416127090000},"page":"576-598","source":"Crossref","is-referenced-by-count":72,"title":["Exploring the commercial value of social networks"],"prefix":"10.1108","volume":"27","author":[{"given":"Hsin","family":"Chen","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Anastasia","family":"Papazafeiropoulou","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ta-Kang","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yanqing","family":"Duan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hsiu-Wen","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020122903345793100_b2","doi-asserted-by":"crossref","unstructured":"Adjei, M.T.\n               , \n                  Noble, S.M.\n                and \n                  Noble, C.H.\n                (2009), \u201cThe influence of C2C communications in online brand communities on customer purchase behavior\u201d, Academy of Marketing Science Journal, Vol. 38 No. 5, pp. 634-653.","DOI":"10.1007\/s11747-009-0178-5"},{"key":"key2020122903345793100_b3","doi-asserted-by":"crossref","unstructured":"Ahn, T.\n               , \n                  Ryu, S.\n                and \n                  Han, I.\n                (2007), \u201cThe impact of web quality and playfulness on user acceptance of online retailing\u201d, Information & Management, Vol. 3 No. 7230, pp. 263-275.","DOI":"10.1016\/j.im.2006.12.008"},{"key":"key2020122903345793100_b4","doi-asserted-by":"crossref","unstructured":"Albert, N.\n               , \n                  Merunka, D.\n                and \n                  Valette-Florence, P.\n                (2007), \u201cWhen consumers love their brands: exploring the concept and its dimensions\u201d, Journal of Business Research, Vol. 61 No. 10, pp. 1062-1075.","DOI":"10.1016\/j.jbusres.2007.09.014"},{"key":"key2020122903345793100_b5","doi-asserted-by":"crossref","unstructured":"Anderson, R.E.\n                and \n                  Srinivasan, S.S.\n                (2003), \u201cE-satisfaction and e-loyalty: a contingency framework\u201d, Psychology & Marketing, Vol. 20 No. 2, pp. 123-138.","DOI":"10.1002\/mar.10063"},{"key":"key2020122903345793100_b6","unstructured":"Arnould, J.E.\n               , \n                  Price, L.L.\n                and \n                  Zinkhan, G.L.\n                (2002), Consumers, 2nd ed., McGraw-Hill\/Richard D. 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