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The purpose of this paper is to investigate the effects of attitude toward using life insurers\u2019 mobile app services on customer satisfaction.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 The study is based on a questionnaire survey of 538 respondents in Taiwan. The data are analyzed through ANOVA, multiple regression, and path analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 The results indicate that all variables significantly and positively affected usage attitude. Among them, compatibility had the most significant influence. In addition, consumers\u2019 perceived usefulness and perceived ease of use positively affected customer satisfaction. Furthermore, the path analysis result demonstrates that usage attitude is the most significant factor for customer satisfaction, and the second-most important factor is the cognition of compatibility\u2019s indirect effect on usage attitude.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 The paper extends our understanding of the insured\u2019s usage attitude toward and satisfaction with life insurers\u2019 app services by integrating the technology acceptance model and innovation diffusion theory. The results have practical implications for reinforcing customer relationship management and contribute to fulfilling the need for marketing evidence in life insurance.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jeim-07-2014-0077","type":"journal-article","created":{"date-parts":[[2015,9,18]],"date-time":"2015-09-18T10:23:36Z","timestamp":1442571816000},"page":"680-697","source":"Crossref","is-referenced-by-count":98,"title":["The relationship between attitude toward using and customer satisfaction with mobile application services"],"prefix":"10.1108","volume":"28","author":[{"given":"Chen-Ying","family":"Lee","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Chih-Hsuan","family":"Tsao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wan-Chuan","family":"Chang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2020122119564721700_b1","doi-asserted-by":"crossref","unstructured":"Agarwal, R. and Prasad, J. 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