{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,31]],"date-time":"2026-03-31T08:02:35Z","timestamp":1774944155063,"version":"3.50.1"},"reference-count":197,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2021,3,31]],"date-time":"2021-03-31T00:00:00Z","timestamp":1617148800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JEIM"],"published-print":{"date-parts":[[2022,3,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study developed a new interpretation of the attitude contagion theory, with the information adoption model (IAM) as the theoretical basis. A review of electronic word-of-mouth studies was conducted by using informational and individual determinants to develop an integrated empirical model that identified the antecedents and consequences of consumer attitude toward online reviews.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study recruited 750 members of Facebook beauty fan pages in Taiwan and used the structural equation model to test research hypotheses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Results revealed that perceived \u201c electronic word-of mouth (eWOM) credibility of online reviews\u201d and \u201cproduct involvement\u201d could be used to explain the effects of attitude toward online reviews. Regarding the attitude contagion effect, the effect of \u201cattitude toward online review\u201d on both \u201cattitude toward a product\u201d and \u201cattitude toward a brand\u201d is stronger than that on \u201ceWOM adoption.\u201d<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper provides valuable insights into the antecedents, consequences and mediating mechanisms that determine consumer attitude toward online reviews.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jeim-07-2020-0261","type":"journal-article","created":{"date-parts":[[2021,3,30]],"date-time":"2021-03-30T07:32:07Z","timestamp":1617089527000},"page":"376-413","source":"Crossref","is-referenced-by-count":28,"title":["Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model"],"prefix":"10.1108","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2555-6462","authenticated-orcid":false,"given":"Li-Chun","family":"Hsu","sequence":"first","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,3,31]]},"reference":[{"issue":"1","key":"key2022092111184254100_ref001","doi-asserted-by":"crossref","first-page":"84","DOI":"10.1108\/JAMR-04-2019-0058","article-title":"Influence of eWOM information on consumers' behavioral intentions in mobile social networks: evidence of Iran","volume":"17","year":"2019","journal-title":"Journal of Advances in Management Research"},{"key":"key2022092111184254100_ref002","doi-asserted-by":"crossref","first-page":"822","DOI":"10.1016\/j.sbspro.2014.07.483","article-title":"Analysing the effect of social media on brand attitude and purchase intention: the case of Iran Khodro Company","volume":"143","year":"2014","journal-title":"Procedia-Social and Behavioral Sciences"},{"issue":"18","key":"key2022092111184254100_ref003","first-page":"58","article-title":"Antecedents of brand recall and brand attitude towards purchase intention in advergames","volume":"5","year":"2013","journal-title":"European Journal of Business and Management"},{"key":"key2022092111184254100_ref004","doi-asserted-by":"crossref","unstructured":"Ajzen, I. 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