{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,22]],"date-time":"2026-07-22T17:14:10Z","timestamp":1784740450475,"version":"3.55.0"},"reference-count":74,"publisher":"Emerald","issue":"6","license":[{"start":{"date-parts":[[2017,10,9]],"date-time":"2017-10-09T00:00:00Z","timestamp":1507507200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JEIM"],"published-print":{"date-parts":[[2017,10,9]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to examine the determinants that influence students\u2019 decision-making and satisfaction in campus e-voting, and to investigate the moderating effect on students\u2019 decision-making and satisfaction in campus e-voting between students with different levels of trust in the system.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This study employed a quantitative method and applied the use of self-administered questionnaires among university students who have at least experienced once in casting votes electronically in the past year during the campus e-voting period. The data were analysed using partial least square-structural equation modelling (PLS-SEM) approach.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The PLS-SEM approach revealed that voters\u2019 commitment to vote was the strongest determinant of students\u2019 decision-making and satisfaction in campus e-voting. Voters\u2019 high satisfaction with campus e-voting was based on the commitment and requirement of students of the university to vote. Compulsory voting was not a hassle for them in order to achieve campus development and sustainability. A moderation analysis revealed that the relative influence of commitment to vote on students\u2019 satisfaction in campus e-voting was higher in the group with medium level of trust than among the group with high level of trust.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The election commission of the university and the university management should increase students\u2019 turnout and commitment to vote during campus e-voting by outlining effective marketing strategies, campaigns and promotions across a number of digital platforms, including mobile SNS. They need to ensure that voters can sense their involvement is warranted and will continue to vote electronically in the next campus election.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The research yielded an exclusive perspective into students\u2019 decision-making and satisfaction in campus e-voting. It also uncovered the influence of moderating effect of trust in the system in developing countries which is marginally concealed in the literature. The measurements produced can be used as a research tool for more exploratory and explanatory research related to political marketing among young adult voters.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jeim-08-2016-0151","type":"journal-article","created":{"date-parts":[[2017,8,25]],"date-time":"2017-08-25T07:22:29Z","timestamp":1503645749000},"page":"944-963","source":"Crossref","is-referenced-by-count":10,"title":["Decision-making and satisfaction in campus e-voting: moderating effect of trust in the system"],"prefix":"10.1108","volume":"30","author":[{"given":"Norazah","family":"Mohd. Suki","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Norbayah","family":"Mohd. 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