{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T03:53:32Z","timestamp":1777521212733,"version":"3.51.4"},"reference-count":87,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2025,3,17]],"date-time":"2025-03-17T00:00:00Z","timestamp":1742169600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JEIM"],"published-print":{"date-parts":[[2025,4,3]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study aims to assess the influence of Industry 4.0 (I4.0) technologies using the resource-based view (RBV) framework to examine the impact of new-age enterprises. It means to investigate the impact of different resources on competitive advantages\u2019 steering toward the contemporary business environment.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The paper investigates the critical success factors (CSFs) for the efficient implementation of I4.0 technologies and the importance of technological resources. This paper applies the Grey-DEMATEL technique to examine each of these CSFs to better understand the cause-and-effect relationships therein and to come up with a holistic view of how the CSFs are interdependent.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The major findings reveal that Adventure Tendency, Continuous Improvement and Creative Technology Utilization play a major role in the success of new-age enterprises. 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