{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,12]],"date-time":"2025-11-12T20:56:09Z","timestamp":1762980969370,"version":"3.41.2"},"reference-count":27,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2020,7,9]],"date-time":"2020-07-09T00:00:00Z","timestamp":1594252800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JHASS"],"published-print":{"date-parts":[[2021,2,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Like many social media trends, the romantic craze charms Egyptian youth. Romantic Facebook crush pages popped up locally in the past few years among university students particularly. They expressed a new aspect of online social interaction that has raised red flags with some adults, while thought to be a new healthy way to pour youth\u2019s hearts out anonymously in a so-called a conservative society for others. Some crush pages, in particular, drew concerns of several parents for they are more vulgar and aggressive submissions. Laying between the two arguments, this study aims to examine the extent to which Facebook users make use of it to pursue romance, if Facebook\u2019s characteristics and social context reflected in users\u2019 perceptions of romantic relationships, the implications of being in a romantic relationship on Facebook and if such FB practices could pose a state of <jats:italic>moral panic<\/jats:italic> or a public concern.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A survey of 200 Facebook users between 18 and 25 years was gathered. Furthermore, a content analysis of three Egyptian universities\u2019 \u201ccrush pages\u201d posts was applied.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The study highlighted the conflicting ideals of today\u2019s Egyptian youth moral lives. Ultimately, there is an evidence that practices of using Facebook online crush pages have been creating new contested but delightful moral normative rules around love.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Crushes pages have been sweeping across Egyptian colleges and faculties; however, almost no Arabic study was done to figure out its impact. Furthermore, the study takes into account the socio-cultural background of the Egyptian society.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jhass-07-2019-0009","type":"journal-article","created":{"date-parts":[[2020,7,9]],"date-time":"2020-07-09T11:14:01Z","timestamp":1594293241000},"page":"64-80","source":"Crossref","is-referenced-by-count":3,"title":["Impact of romantic Facebook \u201ccrush pages\u201d on the Egyptian youth"],"prefix":"10.1108","volume":"3","author":[{"given":"Alamira Samah","family":"Saleh","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2020,7,9]]},"reference":[{"year":"2014","first-page":"10","article-title":"The challenges of private higher education in Egypt","key":"key2021043009045530000_ref001"},{"issue":"3","key":"key2021043009045530000_ref002","doi-asserted-by":"publisher","first-page":"527","DOI":"10.1086\/670665","article-title":"Access to higher education in Egypt: examining trends by university sector","volume":"57","year":"2013","journal-title":"Comparative Education Review"},{"issue":"2","key":"key2021043009045530000_ref003","doi-asserted-by":"crossref","first-page":"199","DOI":"10.1163\/18739865-00902006","article-title":"The morality of premarital romances","volume":"9","year":"2016","journal-title":"Middle East Journal of Culture and Communication"},{"issue":"3","key":"key2021043009045530000_ref004","doi-asserted-by":"publisher","DOI":"10.1515\/commun-2015-0012","article-title":"Youth and intimate media cultures: gender, sexuality, relationships, and desire as storytelling practices in social networking sites","volume":"40","year":"2015","journal-title":"Communications"},{"issue":"4","key":"key2021043009045530000_ref005","doi-asserted-by":"crossref","first-page":"591","DOI":"10.1017\/S002074381100119X","article-title":"Youth as peril and promise: the emergence of adolescent psychology in postwar Egypt","volume":"43","year":"2011","journal-title":"International Journal of Middle East Studies"},{"year":"2013","article-title":"AUCians spellbound by new AUC crushes Facebook page","key":"key2021043009045530000_ref006"},{"issue":"6","key":"key2021043009045530000_ref007","doi-asserted-by":"crossref","first-page":"771","DOI":"10.1177\/0265407512468370","article-title":"The role of Facebook in romantic relationship development","volume":"30","year":"2013","journal-title":"Journal of Social and Personal Relationships"},{"issue":"3","key":"key2021043009045530000_ref008","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1177\/2050303216676523","article-title":"Love in the middle east: the contradictions of romance in the Facebook world","volume":"4","year":"2016","journal-title":"Critical Research on Religion"},{"year":"2016","journal-title":"SSRN Electronic Journal","article-title":"Why are Egyptian youth burning their university diplomas? The over-education crisis in Egypt","key":"key2021043009045530000_ref009"},{"volume-title":"Being Young and Muslim: New Cultural Politics in the Global South and North","year":"2010","key":"key2021043009045530000_ref010"},{"issue":"2","key":"key2021043009045530000_ref011","doi-asserted-by":"crossref","first-page":"182","DOI":"10.1163\/18739865-00902005","article-title":"Online presentation of gendered selves among young women in Egypt","volume":"9","year":"2016","journal-title":"Middle East Journal of Culture and Communication"},{"issue":"4","key":"key2021043009045530000_ref012","doi-asserted-by":"crossref","first-page":"183","DOI":"10.1089\/cyber.2010.0061","article-title":"The relationship between Facebook and the well-being of undergraduate college students","volume":"14","year":"2011","journal-title":"Cyberpsychology, Behavior, and Social Networking"},{"issue":"4","key":"key2021043009045530000_ref013","article-title":"A cultural perspective on romantic love","volume":"5","year":"2015","journal-title":"Online Readings in Psychology and Culture"},{"unstructured":"Kibbe, M. (2015), \u201cThemes of sexualisation, racialization, and intersectional objectification in university crush pages on twitter\u201d, Scholarworks.gvsu.edu., available at: http:\/\/scholarworks.gvsu.edu\/cgi\/viewcontent.cgi?article=1437&context=honorsprojects (accessed March 5 2019).","key":"key2021043009045530000_ref014"},{"volume-title":"Webcam","year":"2014","first-page":"12","key":"key2021043009045530000_ref015"},{"key":"key2021043009045530000_ref016","first-page":"1","volume-title":"Sex in the Digital Age","year":"2018","edition":"1st ed"},{"volume-title":"Telling Sexual Stories: Power, Change, and Social Worlds","year":"2004","first-page":"151","key":"key2021043009045530000_ref017"},{"unstructured":"Rashid, N. (2017), \u201cHow young Muslims define \u2018halal dating\u2019 for themselves\u201d, Npr.org., available at: www.npr.org\/sections\/codeswitch\/2017\/04\/20\/502461218\/how-young-muslims-define-halal-dating-for-themselves (accessed 2 February 2018).","key":"key2021043009045530000_ref018"},{"year":"2017","article-title":"Virtual reality love-stories: how college-crush Facebook pages are changing how people interact","key":"key2021043009045530000_ref019"},{"unstructured":"Roach, E. (2019), \u201cEducation in Egypt\u201d, available at: https:\/\/wenr.wes.org\/2019\/02\/education-in-egypt-2 (accessed 28 May 2020).","key":"key2021043009045530000_ref020"},{"unstructured":"Rowland, L. (2013), \u201cThe problem with twitter crush accounts\u201d, Seventeen, available at: www.seventeen.com\/life\/school\/a20623\/college-twitter-crush-accounts (accessed 3 January 2019).","key":"key2021043009045530000_ref021"},{"issue":"2","key":"key2021043009045530000_ref022","doi-asserted-by":"crossref","first-page":"250","DOI":"10.1215\/1089201x-2008-003","article-title":"Negotiating with modernity: young women and sexuality in Iran","volume":"28","year":"2008","journal-title":"Comparative Studies of South Asia, Africa and the Middle East"},{"issue":"2","key":"key2021043009045530000_ref023","doi-asserted-by":"publisher","first-page":"158","DOI":"10.1163\/157006609x427814","article-title":"Ambivalent commitments: troubles of morality, religiosity and aspiration among young Egyptians","volume":"39","year":"2009","journal-title":"Journal of Religion in Africa"},{"issue":"3","key":"key2021043009045530000_ref024","doi-asserted-by":"publisher","first-page":"429","DOI":"10.1177\/0163443717691226","article-title":"Digital romance: the sources of online love in the Muslim world","volume":"39","year":"2017","journal-title":"Media, Culture and Society"},{"year":"2007","article-title":"Imagined youths","key":"key2021043009045530000_ref025"},{"issue":"1","key":"key2021043009045530000_ref026","article-title":"Femininity out of control on the internet: a critical analysis of media representations of gender, youth, and MySpace","volume":"2","year":"2009","journal-title":"Girlhood Studies"},{"unstructured":"Ulama, J. (2015), \u201cLove and romance in Islam\u201d, MuslimVillage.com, available at: https:\/\/muslimvillage.com\/2015\/08\/13\/57752\/love-and-romance-in-islam\/ (accessed 8 April 2019).","key":"key2021043009045530000_ref027"}],"container-title":["Journal of Humanities and Applied Social Sciences"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JHASS-07-2019-0009\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JHASS-07-2019-0009\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:27:23Z","timestamp":1753396043000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jhass\/article\/3\/1\/64-80\/211514"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,7,9]]},"references-count":27,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2020,7,9]]},"published-print":{"date-parts":[[2021,2,5]]}},"alternative-id":["10.1108\/JHASS-07-2019-0009"],"URL":"https:\/\/doi.org\/10.1108\/jhass-07-2019-0009","relation":{},"ISSN":["2632-279X"],"issn-type":[{"type":"print","value":"2632-279X"}],"subject":[],"published":{"date-parts":[[2020,7,9]]}}}