{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,29]],"date-time":"2026-01-29T21:34:19Z","timestamp":1769722459797,"version":"3.49.0"},"reference-count":52,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2024,11,19]],"date-time":"2024-11-19T00:00:00Z","timestamp":1731974400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JICES"],"published-print":{"date-parts":[[2024,11,22]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This paper aims to explore and unravel the contents portrayed in online news discourses on massive open online courses (MOOCs). Considering sociological dimensions and journalistic strategies, this study examines how online news media reflects, shapes and informs narratives about the social acceptance and use of the MOOC model of learning.<\/jats:p>\n<\/jats:sec>\n<jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Using the Gioia methodology as the overarching framework, this study adopted a two-staged qualitative content analysis of 1,162 online news items from the websites of the top seven online English newspapers of India, published between May 2012 and September 2023. In subsequent semi-structured interviews with subject matter experts, broad themes were identified. In addition, this study integrated Van Dijk\u2019s ideological square model with media content theories to comprehensively analyze the intricate complexities in media depictions of MOOCs.<\/jats:p>\n<\/jats:sec>\n<jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>While manifest content analysis revealed the emergence of 25 categories, latent content analysis unveiled six broad themes: \u201cannouncements, user stages, characteristics, benefits, changing facets, and educational inequalities,\u201d which are associated with the MOOC model. Application of Van Dijk\u2019s model evidenced the usage of a positive self-representation strategy by Indian online news media until mid-2020. The application of media content theories underscored the predominant usage of reframing as a journalistic strategy to maintain reader interest in MOOC-related content in online news items, emphasizing the dynamic nature of media portrayals of social phenomena such as MOOCs.<\/jats:p>\n<\/jats:sec>\n<jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The depth of MOOC-related coverage and the increasing number of news articles discussing MOOCs in Indian online media signify a growing acceptance of this educational innovation in society. Insights from emergent themes can aid administrators and platforms to effectively design and deliver future courses. In addition, understanding these themes can guide the development of media strategies to address contextual issues such as educational inequalities arising from MOOCs. This study also focuses on the necessity of upholding journalistic ethics in content dissemination.<\/jats:p>\n<\/jats:sec>\n<jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study provides a comprehensive synthesis of various themes and journalistic strategies adopted by online news media over the last decade in MOOC-based narratives in India. Given the distinctive Indian context, wherein MOOCs are growing rapidly amid widening digital inequalities, this research addresses calls within information systems literature to explore this phenomenon. It pioneers the integration of communication and mass media theories to analyze the complex sociological dynamics in news discourses on MOOCs, offering a novel perspective on the intersection of media representation and educational innovation.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jices-03-2023-0027","type":"journal-article","created":{"date-parts":[[2024,11,15]],"date-time":"2024-11-15T03:36:45Z","timestamp":1731641805000},"page":"494-516","source":"Crossref","is-referenced-by-count":2,"title":["Navigating the digital classroom: a qualitative content analysis of MOOC discourses in Indian e-newspapers"],"prefix":"10.1108","volume":"22","author":[{"given":"Rahul Rajan","family":"Lexman","sequence":"first","affiliation":[]},{"given":"Gopinath","family":"Krishnan","sequence":"additional","affiliation":[]},{"given":"Rupashree","family":"Baral","sequence":"additional","affiliation":[]},{"given":"Shameem Cina","family":"Thomas","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,11,19]]},"reference":[{"issue":"1","key":"key2024112005030361500_ref001","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1108\/JICES-04-2022-0039","article-title":"Journalistic ethics and elections news coverage in the Ghanaian press: a content analysis of two daily Ghanaian newspaper coverage of election 2020","volume":"21","year":"2023","journal-title":"Journal of Information, Communication and Ethics in Society"},{"key":"key2024112005030361500_ref002","volume-title":"India Digital News Report","year":"2019"},{"key":"key2024112005030361500_ref003","volume-title":"Postmodern Theory: Critical Interrogations","year":"1991"},{"issue":"6","key":"key2024112005030361500_ref004","doi-asserted-by":"crossref","first-page":"3346","DOI":"10.3390\/su13063346","article-title":"Public opinions about online learning during COVID-19: a sentiment analysis approach","volume":"13","year":"2021","journal-title":"Sustainability"},{"key":"key2024112005030361500_ref005","first-page":"31","article-title":"MOOCs as social practice: a kaleidoscope of perspectives","volume-title":"From Books to MOOCs","year":"2016"},{"issue":"5","key":"key2024112005030361500_ref006","first-page":"290","article-title":"Making \u2018MOOCs\u2019: the construction of a new digital higher education within news media discourse","volume":"15","year":"2014","journal-title":"International Review of Research in Open and Distributed Learning"},{"key":"key2024112005030361500_ref007","doi-asserted-by":"crossref","first-page":"728708","DOI":"10.3389\/frai.2021.728708","article-title":"Sentiment analysis of students\u2019 feedback in MOOCs: a systematic literature review","volume":"4","year":"2021","journal-title":"Frontiers in Artificial Intelligence"},{"issue":"1","key":"key2024112005030361500_ref008","doi-asserted-by":"crossref","first-page":"100562","DOI":"10.1016\/j.ijme.2021.100562","article-title":"Barriers towards the continued usage of massive open online courses: a case study in India","volume":"20","year":"2022","journal-title":"The International Journal of Management Education"},{"key":"key2024112005030361500_ref009","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1007\/978-3-031-58184-7_1","article-title":"MOOC mirage: disrupting illusions of the \u2018Golden Age\u2019 of online learning","volume-title":"The Commercialisation of Massive Open Online Courses: Reading Ideologies in Between the Lines","year":"2024"},{"key":"key2024112005030361500_ref010","unstructured":"EY-FICCI (2022), \u201cIndian M&E sector recovered 16.4% to reach INR 1.61 trillion in 2021, expected to exceed pre-pandemic levels in 2022\u201d. 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