{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,14]],"date-time":"2026-03-14T21:31:12Z","timestamp":1773523872087,"version":"3.50.1"},"reference-count":80,"publisher":"Emerald","issue":"10","license":[{"start":{"date-parts":[[2023,2,1]],"date-time":"2023-02-01T00:00:00Z","timestamp":1675209600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JKM"],"published-print":{"date-parts":[[2023,11,22]]},"abstract":"\nPurpose<\/jats:title>\nThis study aims to investigate the causal relationships within an experimental culture of improvisation capability and firm performance, following the logic of \u201cculture-capability-performance\u201d and building on informal institution theory and dynamic capability theory.<\/jats:p>\n<\/jats:sec>\n\nDesign\/methodology\/approach<\/jats:title>\nData was mainly collected via on-site questionnaires from firm managers, and 196 valid questionnaires were analyzed using structural equation modeling to test the relationship among experimental culture, improvisation capability and firms\u2019 performance.<\/jats:p>\n<\/jats:sec>\n\nFindings<\/jats:title>\nTrust and support had a positive impact on firm spontaneity, while the effect of action promotion and error tolerance was not significant. Action promotion, trust and support demonstrate substantial positive effects on the creativity of a firm. Both dimensions of improvisation capability positively and significantly influence a firm\u2019s performance.<\/jats:p>\n<\/jats:sec>\n\nResearch limitations\/implications<\/jats:title>\nThe research respondents were firm managers. Cross-sectional data were used to analyze the model, which may cause common method variance. The research context was limited to China, and the generalizability of the results needs to be considered.<\/jats:p>\n<\/jats:sec>\n\nPractical implications<\/jats:title>\nFirms can cultivate a culture of trust and support to enhance their spontaneity and improvisation capability. They can encourage cross-departmental communication, empower employees with autonomy in decision-making, provide appropriate resource support for employees\u2019 decisions and use praise and reward incentives to spur further innovation achievements.<\/jats:p>\n<\/jats:sec>\n\nOriginality\/value<\/jats:title>\nThis study addresses the gaps in a firm\u2019s improvisation capability within a Chinese market context by theoretically and empirically examining the role of experimental culture and assessing the relationship among each of the dimensions of improvisation capability in relation to firm performance identified in this study.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jkm-07-2022-0506","type":"journal-article","created":{"date-parts":[[2023,1,30]],"date-time":"2023-01-30T06:21:56Z","timestamp":1675059716000},"page":"2671-2685","source":"Crossref","is-referenced-by-count":7,"title":["Linking experimental culture, improvisation capability and firm\u2019s performance: a theoretical view"],"prefix":"10.1108","volume":"27","author":[{"given":"Zhongju","family":"Liao","sequence":"first","affiliation":[]},{"given":"Chao","family":"Huang","sequence":"additional","affiliation":[]},{"given":"Yubing","family":"Yu","sequence":"additional","affiliation":[]},{"given":"Shufeng (Simon)","family":"Xiao","sequence":"additional","affiliation":[]},{"given":"Justin Zuopeng","family":"Zhang","sequence":"additional","affiliation":[]},{"given":"Abhishek","family":"Behl","sequence":"additional","affiliation":[]},{"given":"Vijay","family":"Pereira","sequence":"additional","affiliation":[]},{"given":"Alessio","family":"Ishizaka","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,2,1]]},"reference":[{"issue":"3","key":"key2023112104173793100_ref001","first-page":"237","article-title":"Moderating effect of strategic improvisation on product innovation and performance of manufacturing SMEs","volume":"12","year":"2021","journal-title":"Asian Journal of Management"},{"key":"key2023112104173793100_ref002","doi-asserted-by":"crossref","first-page":"10","DOI":"10.1016\/j.jbusres.2017.10.006","article-title":"Entrepreneurs\u2019 improvisational behavior and new venture performance: firm-level and institutional contingencies","volume":"83","year":"2018","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2023112104173793100_ref003","doi-asserted-by":"crossref","first-page":"117","DOI":"10.1108\/14601060210436709","article-title":"New product development team improvisation and speed-to-market: an extended model","volume":"5","year":"2002","journal-title":"European Journal of Innovation Management"},{"issue":"3","key":"key2023112104173793100_ref004","first-page":"203","article-title":"New product development in turbulent environments: impact of improvisation and unlearning on new product performance","volume":"24","year":"2007","journal-title":"Journal of Engineering & Technology Management"},{"key":"key2023112104173793100_ref005","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1016\/j.ijpe.2016.08.018","article-title":"How to improve firm performance using big data analytics capability and business strategy alignment?","volume":"182","year":"2016","journal-title":"International Journal of Production Economics"},{"key":"key2023112104173793100_ref006","first-page":"548","article-title":"Examining organizational improvisation: the role of strategic reasoning and managerial factors","volume":"54","year":"2009","journal-title":"World Academy of Science, Engineering and Technology"},{"issue":"8","key":"key2023112104173793100_ref007","doi-asserted-by":"crossref","first-page":"1688","DOI":"10.1108\/JKM-06-2017-0241","article-title":"SECI driven creativity: the role of team trust and intrinsic motivation","volume":"22","year":"2018","journal-title":"Journal of Knowledge Management"},{"key":"key2023112104173793100_ref008","doi-asserted-by":"crossref","first-page":"378","DOI":"10.1016\/j.jbusres.2022.05.009","article-title":"Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 \u2013 a multi-theoretical approach","volume":"148","year":"2022","journal-title":"Journal of Business Research"},{"issue":"6","key":"key2023112104173793100_ref009","doi-asserted-by":"crossref","first-page":"593","DOI":"10.1002\/smj.676","article-title":"Learning how to restructure: absorptive capacity and improvisational views of restructuring actions and performance","volume":"29","year":"2008","journal-title":"Strategic Management Journal"},{"issue":"1","key":"key2023112104173793100_ref010","doi-asserted-by":"crossref","first-page":"49","DOI":"10.1080\/13215906.2015.1017871","article-title":"Improvisation: a legitimate strategy in the face of adversity","volume":"22","year":"2015","journal-title":"Small Enterprise Research"},{"key":"key2023112104173793100_ref011","unstructured":"Bilsen, G. 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