{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,12]],"date-time":"2026-06-12T16:01:34Z","timestamp":1781280094261,"version":"3.54.1"},"reference-count":140,"publisher":"Emerald","issue":"11","license":[{"start":{"date-parts":[[2025,7,15]],"date-time":"2025-07-15T00:00:00Z","timestamp":1752537600000},"content-version":"vor","delay-in-days":209,"URL":"https:\/\/creativecommons.org\/licences\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,15]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>This paper aims to explore the intersection of artificial intelligence (AI) and marketing within the context of knowledge management (KM). It investigates how AI technologies facilitate data-driven decision-making, enhance business communication, improve customer personalization, optimize marketing campaigns and boost overall marketing effectiveness.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>This study uses a quantitative and systematic approach, integrating citation analysis, text mining and co-citation analysis to examine foundational research areas and the evolution of AI in marketing. This comprehensive analysis addresses the current gap in empirical investigations of AI\u2019s influence on marketing and its future developments.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>This study identifies three main perspectives that have shaped the foundation of AI in marketing: proxy, tool and ensemble views. It develops a managerially relevant conceptual framework that outlines future research directions and expands the boundaries of AI and marketing literature within the KM landscape.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>This research proposes a conceptual model that integrates AI and marketing within the KM context, offering new research trajectories. This study provides a holistic view of how AI can enhance knowledge sharing, strategic planning and decision-making in marketing.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/jkm-07-2023-0634","type":"journal-article","created":{"date-parts":[[2024,12,16]],"date-time":"2024-12-16T04:30:16Z","timestamp":1734323416000},"page":"1-31","source":"Crossref","is-referenced-by-count":48,"title":["Past, present and future of AI in marketing and knowledge management"],"prefix":"10.1108","volume":"29","author":[{"given":"Reza","family":"Marvi","sequence":"first","affiliation":[{"name":"Aston University Aston Business School, , Birmingham,","place":["UK"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Pantea","family":"Foroudi","sequence":"additional","affiliation":[{"name":"Brunel University of London Brunel Business School, , London,","place":["UK"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Maria Teresa","family":"Cuomo","sequence":"additional","affiliation":[{"name":"University of Salerno Department of Economics and Statistics, , Salerno,","place":["Italy"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2024,12,18]]},"reference":[{"key":"2025121202524335200_ref001","doi-asserted-by":"crossref","first-page":"102768","DOI":"10.1016\/j.technovation.2023.102768","article-title":"A framework for AI-powered service innovation capability: review and agenda for future research","volume":"125","author":"Akter","year":"2023","journal-title":"Technovation"},{"issue":"1","key":"2025121202524335200_ref002","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1007\/s13132-020-00710-9","article-title":"Knowledge sharing framework: a game-theoretic approach","volume":"13","author":"Al-Gharaibeh","year":"2022","journal-title":"Journal of the Knowledge Economy"},{"issue":"4","key":"2025121202524335200_ref003","first-page":"1","article-title":"Customer experiences in the age of artificial intelligence","volume":"114","author":"Ameen","year":"2021","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025121202524335200_ref004","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1080\/10696679.2022.2103435","article-title":"Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics","volume":"32","author":"Anayat","year":"2024","journal-title":"Journal of Marketing Theory and Practice"},{"issue":"1","key":"2025121202524335200_ref005","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1177\/1094670517738373","article-title":"Big data, big insights? 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