{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,11]],"date-time":"2026-03-11T22:12:47Z","timestamp":1773267167195,"version":"3.50.1"},"reference-count":113,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2019,5,13]],"date-time":"2019-05-13T00:00:00Z","timestamp":1557705600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JKM"],"published-print":{"date-parts":[[2019,5,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This study aims to explore the nature of the relationship between market orientation and business performance in the Portuguese hotel industry and to evaluate the mediating role of service quality in this relationship.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A literature analysis on market orientation, service quality and hotel business performance was conducted. The structural model was developed, and the measurement scales\u2019 items were generated. Working data were obtained by sending a survey to Portuguese hotel managers. A purification process was conducted, and the convergent and discriminant validity, as well the reliability, of the measurement models were assessed. The structural model was tested by conducting a path analysis, as well by evaluating the coefficient of determination (<jats:italic>R<\/jats:italic>2) and the predictive relevance indicator (Q2).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Research results show that market orientation has a positive direct effect on business performance. Moreover, results indicate that market orientation effects on business performance are mediated throughout the hotels\u2019 ability to provide service quality.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Despite the large amount of research on market orientation, research on the hospitality sector has been conducted mainly using tools developed for the manufacturing and consumer goods sectors. On the other hand, little has been done to explore the nature of the mediating effect of service quality on the relationship between market orientation and business performance in the hotel industry. Moreover, despite the contribution of the tourism industry to the Portuguese gross domestic product, research on the hotel industry is scarce.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jkm-08-2017-0363","type":"journal-article","created":{"date-parts":[[2018,10,10]],"date-time":"2018-10-10T09:48:09Z","timestamp":1539164889000},"page":"644-663","source":"Crossref","is-referenced-by-count":46,"title":["Assessing the relationship between market orientation and business performance in the hotel industry \u2013 the mediating role of service quality"],"prefix":"10.1108","volume":"23","author":[{"given":"Carlos A.F.","family":"Sampaio","sequence":"first","affiliation":[]},{"given":"Jos\u00e9 M.","family":"Hern\u00e1ndez-Mogoll\u00f3n","sequence":"additional","affiliation":[]},{"given":"Ricardo G.","family":"Rodrigues","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"1","key":"key2020092321452698600_ref001","doi-asserted-by":"crossref","first-page":"68","DOI":"10.1108\/08876040310461282","article-title":"Market orientation and performance in service firms: role of innovation","volume":"17","year":"2003","journal-title":"Journal of Services Marketing"},{"issue":"2","key":"key2020092321452698600_ref002","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1300\/J046v08n02_06","article-title":"The effect of marketing orientation on company performance in the service sector: a comparative study of hotel industry in Hong Kong and New Zealand","volume":"8","year":"1995","journal-title":"Journal of International Consumer Marketing"},{"key":"key2020092321452698600_ref003","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1177\/0092070399274002","article-title":"The synergistic effect of market orientation and learning orientation on organizational performance","volume":"27","year":"1999","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"4","key":"key2020092321452698600_ref004","doi-asserted-by":"crossref","first-page":"443","DOI":"10.1111\/j.1540-627X.2009.00278.x","article-title":"The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses","volume":"47","year":"2009","journal-title":"Journal of Small Business Management"},{"issue":"1","key":"key2020092321452698600_ref005","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1177\/002224378302000103","article-title":"Selected determinats of consumer satisfaction and complaint reports","volume":"20","year":"1983","journal-title":"Journal of Marketing Research"},{"key":"key2020092321452698600_ref006","volume-title":"Service Quality: A Profit Strategy for Financial Institutions","year":"1989"},{"issue":"3","key":"key2020092321452698600_ref007","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1016\/0007-6813(85)90008-4","article-title":"Quality counts in services, too","volume":"28","year":"1985","journal-title":"Business Horizons"},{"issue":"1","key":"key2020092321452698600_ref008","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1177\/002224299005400105","article-title":"The service encounter: diagnosing favorable and unfavorable incidents","volume":"54","year":"1990","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2020092321452698600_ref009","doi-asserted-by":"crossref","first-page":"689","DOI":"10.1057\/palgrave.jibs.8490834","article-title":"A measure of export market orientation: scale development and cross-cultural validation","volume":"30","year":"1999","journal-title":"Journal of International Business Studies"},{"key":"key2020092321452698600_ref010","doi-asserted-by":"crossref","first-page":"76","DOI":"10.1016\/j.ijhm.2014.08.006","article-title":"Market orientation in mid-range service, urban hotels: how to apply the MKTOR instrument","volume":"43","year":"2014","journal-title":"International Journal of Hospitality Management"},{"issue":"2","key":"key2020092321452698600_ref011","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/j.ijresmar.2003.07.001","article-title":"A Meta-analysis of the relationship between market orientation and business performance: evidence from five continents","volume":"21","year":"2004","journal-title":"International Journal of Research in Marketing"},{"issue":"4","key":"key2020092321452698600_ref012","doi-asserted-by":"crossref","first-page":"25","DOI":"10.1080\/02642060412331300992","article-title":"The market Orientation-Performance link: the role of service reliability","volume":"23","year":"2003","journal-title":"The Service Industrial Journal"},{"issue":"6","key":"key2020092321452698600_ref013","doi-asserted-by":"crossref","first-page":"1034","DOI":"10.1016\/j.ibusrev.2013.02.004","article-title":"A mediation model between dimensions of social Capital","volume":"22","year":"2013","journal-title":"International Business Review"},{"issue":"4","key":"key2020092321452698600_ref014","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1108\/08876049810226937","article-title":"Market orientation, service quality and business profitability: a conceptual model and empirical evidence","volume":"12","year":"1998","journal-title":"Journal of Services Marketing"},{"issue":"3","key":"key2020092321452698600_ref015","doi-asserted-by":"crossref","first-page":"235","DOI":"10.2753\/MTP1069-6679220301","article-title":"Differential mediating effects of radical and incremental innovation on market Orientation-Performance relationship: a Meta-Analysis","volume":"22","year":"2014","journal-title":"The Journal of Marketing Theory and Practice"},{"key":"key2020092321452698600_ref016","first-page":"295","article-title":"The partial least squares approach to structural equation modeling","volume-title":"Modern Methods for Business Research","year":"1998"},{"issue":"1","key":"key2020092321452698600_ref017","doi-asserted-by":"crossref","first-page":"64","DOI":"10.1177\/002224377901600110","article-title":"A paradigm for developing better measures of marketing constructs","volume":"16","year":"1979","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020092321452698600_ref018","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1177\/002224299205600304","article-title":"Measuring service quality: a reexamination and extension","volume":"56","year":"1992","journal-title":"Journal of Marketing"},{"key":"key2020092321452698600_ref019","first-page":"65","article-title":"The relationship between subjective and objective company performance measures in market orientation research: further empirical evidence","volume":"10","year":"1999","journal-title":"Marketing Bulletin"},{"key":"key2020092321452698600_ref020","first-page":"425","article-title":"Toward a theory of consumer complaining behavior","volume-title":"Consumer and Industrial Buying Behaviour","year":"1977"},{"issue":"8","key":"key2020092321452698600_ref021","doi-asserted-by":"crossref","first-page":"725","DOI":"10.1080\/0267257X.1994.9964318","article-title":"Measuring market orientation: a multi-factor, multi-item approach","volume":"10","year":"1994","journal-title":"Journal of Marketing Management"},{"key":"key2020092321452698600_ref022","first-page":"213","article-title":"Measuring market orientation: generalization and synthesis","volume-title":"Journal of Market-Focused Management","year":"1998"},{"issue":"1\/2","key":"key2020092321452698600_ref023","first-page":"7","article-title":"Market-Focused organizational transformation in China","volume":"14","year":"2000","journal-title":"Journal of Global Marketing"},{"key":"key2020092321452698600_ref024","first-page":"23","article-title":"Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis","volume-title":"Journal of Marketing","year":"1993"},{"key":"key2020092321452698600_ref025","volume-title":"The Practice of Management","year":"1954"},{"issue":"4","key":"key2020092321452698600_ref026","doi-asserted-by":"crossref","first-page":"353","DOI":"10.1016\/j.indmarman.2007.01.002","article-title":"Market orientation, employee development practices, and performance in logistics service provider firms","volume":"37","year":"2008","journal-title":"Industrial Marketing Management"},{"issue":"5","key":"key2020092321452698600_ref027","doi-asserted-by":"crossref","first-page":"1089","DOI":"10.1111\/j.1467-6486.2006.00630.x","article-title":"Market orientation and performance: a Meta-Analysis and Cross-National comparisons","volume":"43","year":"2006","journal-title":"Journal of Management Studies"},{"key":"key2020092321452698600_ref028","unstructured":"Eurostat (2013), \u201cGlossary: tourist accommodation establishment\u201d, available at: http:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php\/Glossary:Tourist_accommodation_establishment."},{"key":"key2020092321452698600_ref029","first-page":"1","article-title":"A critique of the development of alternative measures of market orientation","volume":"13","year":"2002","journal-title":"Marketing Bulletin"},{"issue":"2","key":"key2020092321452698600_ref030","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1177\/031289620002500205","article-title":"Developing a Market-Oriented learning organisation","volume":"25","year":"2000","journal-title":"Australian Journal of Management"},{"issue":"2","key":"key2020092321452698600_ref031","first-page":"30","article-title":"An analysis of the MKTOR and MARKOR measures of market orientation: an Australian perspective","volume":"6","year":"1997","journal-title":"Marketing Bulletin"},{"issue":"3","key":"key2020092321452698600_ref032","article-title":"Market orientation, learning orientation and organisational performance in international joint ventures","volume":"20","year":"2008","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"issue":"4","key":"key2020092321452698600_ref033","first-page":"55","article-title":"Making the marketing concept work","volume":"37","year":"1959","journal-title":"Havard Business Review"},{"issue":"1","key":"key2020092321452698600_ref034","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2020092321452698600_ref035","first-page":"25","article-title":"What does \u2018product quality\u2019 really mean?","volume":"26","year":"1984","journal-title":"Sloan Management Review"},{"key":"key2020092321452698600_ref036","first-page":"76","article-title":"Comparing market orientation scales: a content analysis","volume":"10","year":"1999","journal-title":"Marketing Bulletin"},{"issue":"9\/10","key":"key2020092321452698600_ref037","doi-asserted-by":"crossref","first-page":"884","DOI":"10.1108\/03090569810232327","article-title":"Developing a better measure of market orientation","volume":"32","year":"1998","journal-title":"European Journal of Marketing"},{"issue":"3","key":"key2020092321452698600_ref038","doi-asserted-by":"crossref","first-page":"186","DOI":"10.1108\/08876040210427191","article-title":"Improving service firm performance","volume":"16","year":"2002","journal-title":"Journal of Services Marketing"},{"issue":"3","key":"key2020092321452698600_ref039","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1108\/09596110010320643","article-title":"Improving the performance of hospitality firms","volume":"12","year":"2000","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"4","key":"key2020092321452698600_ref040","doi-asserted-by":"crossref","first-page":"36","DOI":"10.1108\/EUM0000000004784","article-title":"A service quality model and its marketing implications","volume":"18","year":"1984","journal-title":"European Journal of Marketing"},{"key":"key2020092321452698600_ref041","volume-title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)","year":"2013"},{"issue":"2","key":"key2020092321452698600_ref042","doi-asserted-by":"crossref","first-page":"177","DOI":"10.1111\/1467-6486.00132","article-title":"Developing a market oriented culture: a critical evaluation","volume":"36","year":"1999","journal-title":"Journal of Management Studies"},{"issue":"2","key":"key2020092321452698600_ref043","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1016\/S0148-2963(99)00057-0","article-title":"Strategic human resource management, market orientation, and organizational performance","volume":"51","year":"2001","journal-title":"Journal of Business Research"},{"issue":"11","key":"key2020092321452698600_ref044","doi-asserted-by":"crossref","first-page":"1191","DOI":"10.1016\/j.jbusres.2007.03.005","article-title":"Market orientation and performance in the service industry: a data envelopment analysis","volume":"60","year":"2007","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2020092321452698600_ref045","first-page":"164","article-title":"Putting the service profit-chain to work","volume":"72","year":"1994","journal-title":"Harvard Business Review"},{"issue":"6","key":"key2020092321452698600_ref046","doi-asserted-by":"crossref","first-page":"595","DOI":"10.1108\/09604520610711927","article-title":"Linking a service\u2010driven market orientation to service quality","volume":"16","year":"2006","journal-title":"Managing Service Quality: An International Journal"},{"issue":"4","key":"key2020092321452698600_ref047","doi-asserted-by":"crossref","first-page":"449","DOI":"10.1509\/jmkr.37.4.449.18786","article-title":"A Multiple-Layer model of Market-Oriented organizational culture: measurement issues and performance outcomes","volume":"37","year":"2000","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020092321452698600_ref048","doi-asserted-by":"crossref","first-page":"273","DOI":"10.1016\/S0148-2963(99)00105-8","article-title":"Market orientation in the transition economies of Central Europe: tests of the narver and slater market orientation scales","volume":"50","year":"2000","journal-title":"Journal of Business Research"},{"issue":"9","key":"key2020092321452698600_ref049","doi-asserted-by":"crossref","first-page":"899","DOI":"10.1002\/smj.197","article-title":"Research notes and commentaries: does market orientation matter?: A test of the relationship between positional advantage and performance","volume":"22","year":"2001","journal-title":"Strategic Management Journal"},{"issue":"3","key":"key2020092321452698600_ref050","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1177\/002224297604000304","article-title":"The nature and scope of marketing","volume":"40","year":"1976","journal-title":"Journal of Marketing"},{"key":"key2020092321452698600_ref051","unstructured":"Instituto Nacional de Estat\u00edstica (2015), \u201cEstat\u00edsticas do turismo 2015\u201d, available at: www.ine.pt\/xportal\/xmain?xpid=INE&xpgid=ine_publicacoes&PUBLICACOESpub_boui=265858123&PUBLICACOESmodo=2."},{"issue":"3","key":"key2020092321452698600_ref052","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1177\/002224299305700304","article-title":"Market orientation: antecedents and consequences","volume":"57","year":"1993","journal-title":"Journal of Marketing"},{"issue":"5","key":"key2020092321452698600_ref053","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1108\/09564239510101536","article-title":"The determinants of service quality: satisfiers and dissatisfiers","volume":"6","year":"1995","journal-title":"International Journal of Service Industry Management"},{"issue":"4","key":"key2020092321452698600_ref054","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1108\/02652329710189366","article-title":"Identifying the critical determinants of service quality in retail banking: importance and effect","volume":"15","year":"1997","journal-title":"International Journal of Bank Marketing"},{"issue":"2","key":"key2020092321452698600_ref055","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1111\/j.1540-627x.2005.00128.x","article-title":"The effect of a market orientation on business performance: a study of Small-Sized service retailers using MARKOR scale","volume":"43","year":"2005","journal-title":"Journal of Small Business Management"},{"issue":"2","key":"key2020092321452698600_ref056","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1509\/jmkg.69.2.24.60761","article-title":"Market orientation: a Meta-Analytic Review and assessment of its antecedents and impact on performance","volume":"69","year":"2005","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2020092321452698600_ref057","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/002224299005400201","article-title":"Market orientation: the construct, research propositions and managerial implications","volume":"54","year":"1990","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2020092321452698600_ref058","doi-asserted-by":"crossref","first-page":"467","DOI":"10.1177\/002224379303000406","article-title":"MARKOR: a measure of market orientation","volume":"30","year":"1993","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"key2020092321452698600_ref059","first-page":"45","article-title":"A generic concept of marketing","volume":"36","year":"1972","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020092321452698600_ref060","doi-asserted-by":"crossref","first-page":"54","DOI":"10.1177\/002224297303700108","article-title":"Buying is marketing too!","volume":"37","year":"1973","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2020092321452698600_ref061","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1177\/002224297103500302","article-title":"Social marketing: an approach to planned social change","volume":"35","year":"1971","journal-title":"Journal of Marketing"},{"issue":"1\/2","key":"key2020092321452698600_ref062","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1108\/03090569810197408","article-title":"Measuring market orientation in several populations a structural equations model","volume":"32","year":"1998","journal-title":"European Journal of Marketing"},{"issue":"1\/2","key":"key2020092321452698600_ref063","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1108\/03090560110363364","article-title":"A synthesis of contemporary market orientation perspectives","volume":"35","year":"2001","journal-title":"European Journal of Marketing"},{"issue":"3","key":"key2020092321452698600_ref064","doi-asserted-by":"crossref","first-page":"281","DOI":"10.1108\/09604521211230996","article-title":"A structural equation model of TQM, market orientation and service quality","volume":"22","year":"2012","journal-title":"Managing Service Quality: An International Journal"},{"issue":"4","key":"key2020092321452698600_ref065","doi-asserted-by":"crossref","first-page":"447","DOI":"10.1016\/S0263-2373(03)00073-2","article-title":"An appraisal of research on the predictive power of market orientation","volume":"21","year":"2003","journal-title":"European Management Journal"},{"issue":"3","key":"key2020092321452698600_ref066","doi-asserted-by":"crossref","first-page":"217","DOI":"10.1108\/08876040010327220","article-title":"The determinants of perceived service quality and its relationship with satisfaction","volume":"14","year":"2000","journal-title":"The Journal of Services Marketing"},{"issue":"4","key":"key2020092321452698600_ref067","first-page":"21","article-title":"Marketing myopia","volume":"38","year":"1960","journal-title":"Harvard Business Review"},{"issue":"2","key":"key2020092321452698600_ref068","doi-asserted-by":"crossref","first-page":"301","DOI":"10.1016\/j.indmarman.2010.09.003","article-title":"A survey of market orientation research (1995\u20132008)","volume":"40","year":"2011","journal-title":"Industrial Marketing Management"},{"key":"key2020092321452698600_ref069","article-title":"What is the marketing management concept","volume-title":"The Frontiers of Marketing Thought and Science","year":"1957"},{"issue":"6","key":"key2020092321452698600_ref070","doi-asserted-by":"crossref","first-page":"383","DOI":"10.1016\/j.jairtraman.2007.08.001","article-title":"Market orientation and business performance: an empirical investigation in the airline industry","volume":"13","year":"2007","journal-title":"Journal of Air Transport Management"},{"issue":"4","key":"key2020092321452698600_ref071","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jmkg.64.4.1.18078","article-title":"The effects of strategy type on the market Orientation-Performance relationship","volume":"64","year":"2000","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020092321452698600_ref072","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/S0148-2963(03)00075-4","article-title":"A conceptual and empirical comparison of three market orientation scales","volume":"58","year":"2005","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2020092321452698600_ref073","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/02642069300000001","article-title":"The hotel and the open system model of organizational analysis","volume":"13","year":"1993","journal-title":"The Service Industries Journal"},{"issue":"4","key":"key2020092321452698600_ref074","doi-asserted-by":"crossref","first-page":"20","DOI":"10.1177\/002224299005400403","article-title":"The effect of a market orientation on business profitability","volume":"54","year":"1990","journal-title":"Journal of Marketing"},{"issue":"5","key":"key2020092321452698600_ref075","doi-asserted-by":"crossref","first-page":"334","DOI":"10.1111\/j.0737-6782.2004.00086.x","article-title":"Responsive and proactive market orientation and new-product success","volume":"21","year":"2004","journal-title":"The Journal of Product Innovation Management"},{"issue":"9","key":"key2020092321452698600_ref076","doi-asserted-by":"crossref","first-page":"1849","DOI":"10.1108\/IMDS-07-2015-0302","article-title":"Mediation analysis in partial least squares path modeling: helping researchers discuss more sophisticated models","volume":"116","year":"2016","journal-title":"Industrial Management & Data Systems"},{"key":"key2020092321452698600_ref077","volume-title":"Psychometric Theory","year":"1994","edition":"3rd Ed."},{"issue":"4","key":"key2020092321452698600_ref078","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1177\/002224298504900403","article-title":"A conceptual model of service quality and its implications for future research","volume":"49","year":"1985","journal-title":"Journal of Marketing"},{"key":"key2020092321452698600_ref079","volume-title":"Mediating and Moderating Influences on the Relationship between Market Orientation and Performance","year":"1993"},{"issue":"1","key":"key2020092321452698600_ref080","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1108\/02651339610111317","article-title":"Market orientation and business performance: some European evidence","volume":"13","year":"1996","journal-title":"International Marketing Review"},{"key":"key2020092321452698600_ref081","volume-title":"La Orientaci\u00f3n Al Mercado En El Sector Del Turismo Rural: Efectos En Los Resultados de La Actividad Empresarial y En El Valor Percibido Por El Mercado","year":"2010"},{"key":"key2020092321452698600_ref082","first-page":"139","article-title":"Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption","volume-title":"International Journal of Hospitality Management","year":"2012"},{"issue":"1","key":"key2020092321452698600_ref083","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1002\/smj.4250160105","article-title":"Total quality management as competitive advantage: a review and empirical study","volume":"16","year":"1995","journal-title":"Strategic Management Journal"},{"key":"key2020092321452698600_ref084","first-page":"879","article-title":"Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models","volume-title":"Behavior Research Methods","year":"2008"},{"issue":"3\/4","key":"key2020092321452698600_ref085","doi-asserted-by":"crossref","first-page":"476","DOI":"10.1108\/03090560310459050","article-title":"Marketing planning, market orientation and business performance","volume":"37","year":"2003","journal-title":"European Journal of Marketing"},{"issue":"3","key":"key2020092321452698600_ref086","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1080\/0965254032000133449","article-title":"An examination of the consequences of market orientation in China","volume":"11","year":"2003","journal-title":"Journal of Strategic Marketing"},{"issue":"4","key":"key2020092321452698600_ref087","doi-asserted-by":"crossref","first-page":"854","DOI":"10.1016\/j.ijhm.2006.07.007","article-title":"Human resource systems as antecedents of hotel industry market orientation: an empirical study in the canary islands, Spain","volume":"26","year":"2007","journal-title":"International Journal of Hospitality Management"},{"issue":"3","key":"key2020092321452698600_ref088","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1023\/A:1019061912075","article-title":"The relationship between market orientation and performance in the hospital industry: a structural equations modeling approach","volume":"3","year":"2000","journal-title":"Health Care Management Science"},{"issue":"1","key":"key2020092321452698600_ref089","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1108\/17574321111116379","article-title":"Market orientation, service quality and organizational performance in service organizations in Malaysia","volume":"3","year":"2011","journal-title":"Asia-Pacific Journal of Business Administration"},{"issue":"5","key":"key2020092321452698600_ref090","first-page":"29","article-title":"Market orientation for the hotel segment: the Portuguese case","volume":"9","year":"2010","journal-title":"China-USA Business Review"},{"key":"key2020092321452698600_ref091","unstructured":"Ringle, C.M. Wende, S. and Becker, J.-M. (2015), \u201cSmartPLS 3.0\u201d, SmartPLS 3. B\u00f6nningstedt: SmartPLS, Available at: www.Smartpls.Com."},{"issue":"3","key":"key2020092321452698600_ref092","doi-asserted-by":"crossref","first-page":"225","DOI":"10.1016\/0167-8116(92)90019-H","article-title":"Developing a market orientation: an organizational strategy perspective","volume":"9","year":"1992","journal-title":"International Journal of Research in Marketing"},{"issue":"11","key":"key2020092321452698600_ref093","doi-asserted-by":"crossref","first-page":"713","DOI":"10.1108\/01409170610716025","article-title":"TQM practices, service quality, and market orientation","volume":"29","year":"2006","journal-title":"Management Research News"},{"issue":"4","key":"key2020092321452698600_ref094","doi-asserted-by":"crossref","first-page":"355","DOI":"10.1016\/j.ijresmar.2003.02.002","article-title":"The impact of market orientation on product innovativeness and business performance","volume":"20","year":"2003","journal-title":"International Journal of Research in Marketing"},{"issue":"3","key":"key2020092321452698600_ref095","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1080\/02642069900000029","article-title":"Business performance in the UK hotel Sector - Does it pay to be market oriented?","volume":"19","year":"1999","journal-title":"The Service Industries Journal"},{"issue":"6","key":"key2020092321452698600_ref096","first-page":"119","article-title":"What the hells is \u2018market oriented\u2019?","volume":"66","year":"1988","journal-title":"Harvard Business Review"},{"issue":"5","key":"key2020092321452698600_ref097","doi-asserted-by":"crossref","first-page":"435","DOI":"10.1108\/02634500510612627","article-title":"Market orientation and performance: a Meta-analysis","volume":"23","year":"2005","journal-title":"Marketing Intelligence & Planning"},{"key":"key2020092321452698600_ref098","first-page":"150","article-title":"The market orientation measure: a reexamination of narver and slater\u2019s scale","volume-title":"Proceedings of the American Marketing Association Winter Educators\u2019 Conference","year":"1994"},{"issue":"4","key":"key2020092321452698600_ref099","doi-asserted-by":"crossref","first-page":"555","DOI":"10.1016\/j.ijhm.2004.11.002","article-title":"An analysis of the relationship between market orientation and business performance in the hotel industry","volume":"24","year":"2005","journal-title":"International Journal of Hospitality Management"},{"issue":"1","key":"key2020092321452698600_ref0100","doi-asserted-by":"crossref","first-page":"46","DOI":"10.1177\/002224299405800104","article-title":"Does competitive environment moderate the market Orientation-Performance relationship?","volume":"58","year":"1994","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020092321452698600_ref0101","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1016\/S0148-2963(98)00077-0","article-title":"The positive effect of a market orientation on business profitability: a balanced replication","volume":"48","year":"2000","journal-title":"Journal of Business Research"},{"key":"key2020092321452698600_ref0102","first-page":"221","article-title":"Effect of customer orientation and entrepreneurial orientation on innovativeness: evidence from the hotel industry in Switzerland","volume-title":"Tourism Management","year":"2010"},{"issue":"4","key":"key2020092321452698600_ref0103","doi-asserted-by":"crossref","first-page":"1145","DOI":"10.1016\/j.annals.2004.08.006","article-title":"Market orientation and hotel performance","volume":"32","year":"2005","journal-title":"Annals of Tourism Research"},{"issue":"11","key":"key2020092321452698600_ref0104","doi-asserted-by":"crossref","first-page":"5089","DOI":"10.1016\/j.jbusres.2016.04.085","article-title":"Entrepreneurial orientation-hotel performance: has market orientation anything to say?","volume":"69","year":"2016","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2020092321452698600_ref0105","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1590\/S1807-76922010000100004","article-title":"Antecedents and consequences of market orientation: a Brazilian Meta-analysis and an international mega-analysis","volume":"7","year":"2010","journal-title":"BAR - Brazilian Administration Review"},{"issue":"1","key":"key2020092321452698600_ref0106","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1016\/j.ijhm.2011.03.013","article-title":"Total quality management, market orientation and hotel performance: the moderating effects of external environmental factors","volume":"31","year":"2012","journal-title":"International Journal of Hospitality Management"},{"key":"key2020092321452698600_ref0107","volume-title":"Understanding and Designing Marketing Research","year":"2002","edition":"2nd ed."},{"issue":"3","key":"key2020092321452698600_ref0108","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1016\/0007-6813(88)90006-7","article-title":"The rediscovery of the marketing concept","volume":"31","year":"1988","journal-title":"Business Horizons, Business Horizons"},{"issue":"3","key":"key2020092321452698600_ref0109","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1016\/S0148-2963(98)00086-1","article-title":"Market orientation and organizational performance in not-for-Profit Hospitals","volume":"48","year":"2000","journal-title":"Journal of Business Research"},{"key":"key2020092321452698600_ref0110","unstructured":"World Travel and Tourism Council (2017), \u201cTravel & tourism economic impact 2017 \u2013 March 2017\u201d, London, available at: www.wttc.org\/research\/economic-research\/benchmark-reports\/country-results\/"},{"issue":"23","key":"key2020092321452698600_ref0111","first-page":"367","article-title":"Operationalizing multidimensional constructs in structural equation modeling: recommendations for IS research","volume":"30","year":"2012","journal-title":"Communications of the Association for Information Systems"},{"issue":"2","key":"key2020092321452698600_ref0112","doi-asserted-by":"crossref","first-page":"31","DOI":"10.2307\/1251929","article-title":"The behavioral consequences of service quality","volume":"60","year":"1996","journal-title":"The Journal of Marketing"},{"key":"key2020092321452698600_ref0113","first-page":"1063","article-title":"Market orientation, competitive advantage, and performance: a demand-based perspective","volume-title":"Journal of Business Research","year":"2009"}],"container-title":["Journal of Knowledge Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JKM-08-2017-0363\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JKM-08-2017-0363\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:27:12Z","timestamp":1753396032000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jkm\/article\/23\/4\/644-663\/263567"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,5,13]]},"references-count":113,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2019,5,13]]}},"alternative-id":["10.1108\/JKM-08-2017-0363"],"URL":"https:\/\/doi.org\/10.1108\/jkm-08-2017-0363","relation":{},"ISSN":["1367-3270"],"issn-type":[{"value":"1367-3270","type":"print"}],"subject":[],"published":{"date-parts":[[2019,5,13]]}}}