{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,20]],"date-time":"2026-04-20T18:13:45Z","timestamp":1776708825667,"version":"3.51.2"},"reference-count":118,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2020,10,26]],"date-time":"2020-10-26T00:00:00Z","timestamp":1603670400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JKM"],"published-print":{"date-parts":[[2021,6,21]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to develop a conceptual framework on the dimensions of dynamic marketing capability (DMC) and its relationship with export performance. The paper also proposes the mediating role of competitive hybrid strategy and the moderating role of environmental responsiveness in explaining the relationship between DMC and export performance.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>By following the dynamic capability notion of the marketing and competitive strategy literature, this paper proposes a novel conceptualization of the DMC development process and the possible effect of DMC on attaining competitive advantage.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The paper postulates that a firm\u2019s DMC can reflect complementary power when its higher-level marketing capabilities are bundled together to detect distributing channel members\u2019 crucial needs, competitors\u2019 action plans and satisfying market demand. As yet little is known about the main underlying dimensions of higher-level DMC construct, the paper contributes in proposing the key dimensions of DMC.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This research advances the knowledge-based view and resource-based views and evolves a solid foundation of DMC constructs comprising four higher-order marketing capabilities, namely, ambidextrous market orientation, customer relationship management capability, brand management capability and new product development capability. Thus, this paper contributes in DMC literature in explaining export performance.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jkm-09-2019-0482","type":"journal-article","created":{"date-parts":[[2020,10,23]],"date-time":"2020-10-23T07:47:40Z","timestamp":1603439260000},"page":"1219-1240","source":"Crossref","is-referenced-by-count":29,"title":["Dimensions of dynamic marketing capability and export performance"],"prefix":"10.1108","volume":"25","author":[{"given":"Mohammad Tayeenul","family":"Hoque","sequence":"first","affiliation":[]},{"given":"Mohammad Faisal","family":"Ahammad","sequence":"additional","affiliation":[]},{"given":"Nikolaos","family":"Tzokas","sequence":"additional","affiliation":[]},{"given":"Gillie","family":"Gabay","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2020,10,26]]},"reference":[{"issue":"1","key":"key2021070714492542200_ref001","doi-asserted-by":"crossref","first-page":"66","DOI":"10.1016\/j.ibusrev.2014.06.015","article-title":"Knowledge transfer and cross- performance: the impact of cultural distance and employee retention","volume":"25","year":"2016","journal-title":"International Business Review"},{"issue":"2","key":"key2021070714492542200_ref002","doi-asserted-by":"crossref","first-page":"974","DOI":"10.1016\/j.jbusres.2015.09.002","article-title":"Interorganizational collaboration and firm innovativeness: unpacking the role of the organizational environment","volume":"69","year":"2016","journal-title":"Journal of Business 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