{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,25]],"date-time":"2026-06-25T14:45:09Z","timestamp":1782398709656,"version":"3.54.5"},"reference-count":106,"publisher":"Emerald","issue":"8","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,9,26]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>Growth hacking is rapidly gaining recognition for its utility and effectiveness in helping enterprises scale their user base and overall operations. As a customer-centric, experimentation-based approach to data utilisation and analysis, growth hacking involves a comprehensive set of strategies, practices and processes designed to drive rapid and scalable business growth. However, the acquired data, in turn, lead to the assimilation of new knowledge, which must be effectively managed and exploited to maximise its benefits for the enterprise. Thus, this study aims to shed light on how companies gather, manage and apply customer knowledge to optimise growth hacking strategies.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>Based on an inductive, grounded theory research approach, qualitative data were collected through semi-structured interviews, open-ended essays and archival data from various companies, including micro, small and medium enterprises and growth hacking consultancy companies.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>Within the framework of growth hacking implementation, two strategic areas (knowledge from and about customers and knowledge for customers) have been identified on which organisations need to act, grouped under the theoretical lens of customer knowledge flows. They also shed light on companies\u2019 methods and best practices to effectively harness and manage customer knowledge, enhancing their growth hacking efforts.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>This research links customer knowledge management and growth hacking research with an inductive grounded model illustrating how customer knowledge management flows are involved in the implementation of growth hacking.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/jkm-09-2024-1042","type":"journal-article","created":{"date-parts":[[2025,5,21]],"date-time":"2025-05-21T04:54:39Z","timestamp":1747803279000},"page":"2593-2624","source":"Crossref","is-referenced-by-count":9,"title":["From data to growth: how customer knowledge management enhances growth hacking strategies"],"prefix":"10.1108","volume":"29","author":[{"given":"Luca Simone","family":"Macca","sequence":"first","affiliation":[{"name":"University of Turin Department of Management \u201cValter Cantino\u201d, , Turin,","place":["Italy"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kamila","family":"Janovsk\u00e1","sequence":"additional","affiliation":[{"name":"University of Ostrava , Ostrava,","place":["Czech Republic"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ciro","family":"Troise","sequence":"additional","affiliation":[{"name":"University of Turin Department of Management \u201cValter Cantino\u201d, , Turin,","place":["Italy"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Gabriele","family":"Santoro","sequence":"additional","affiliation":[{"name":"University of Turin Department of Management \u201cValter Cantino\u201d, , Turin, , and School of Business, Gnosis: Mediterranean Institute for Management Science, University of Nicosia, Nicosia, Cyprus","place":["Italy"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2025,5,22]]},"reference":[{"issue":"5","key":"2025092402024890400_ref001","doi-asserted-by":"publisher","first-page":"999","DOI":"10.1108\/BPMJ-05-2020-0231","article-title":"Aligning a firm\u2019s value system and open innovation: a new business process management framework beyond the business model innovation","volume":"26","author":"Abdulkader","year":"2020","journal-title":"Business Process Management Journal"},{"issue":"1","key":"2025092402024890400_ref002","doi-asserted-by":"publisher","first-page":"63","DOI":"10.4067\/S0718-18762015000100006","article-title":"Customer knowledge management application in gaining organization\u2019s competitive advantage in electronic commerce","volume":"10","author":"Aghamirian","year":"2015","journal-title":"Journal of Theoretical and Applied Electronic Commerce Research"},{"issue":"4","key":"2025092402024890400_ref003","doi-asserted-by":"publisher","first-page":"556","DOI":"10.1002\/sej.1380","article-title":"Simultaneous experimentation as a learning strategy: business model development under uncertainty\u2014relevance in times of COVID-19 and beyond","volume":"14","author":"Andries","year":"2020","journal-title":"Strategic Entrepreneurship Journal"},{"issue":"4","key":"2025092402024890400_ref004","doi-asserted-by":"publisher","first-page":"292","DOI":"10.1080\/2573234X.2024.2387560","article-title":"Growth hacking business analytical tools for small and medium enterprises","volume":"7","author":"Anuradha","year":"2024","journal-title":"Journal of Business Analytics"},{"issue":"5","key":"2025092402024890400_ref005","doi-asserted-by":"publisher","first-page":"1004","DOI":"10.1108\/JKM-11-2015-0429","article-title":"How do collaboration and investments in knowledge management affect process innovation in services?","volume":"20","author":"Ashok","year":"2016","journal-title":"Journal of Knowledge Management"},{"key":"2025092402024890400_ref006","doi-asserted-by":"publisher","DOI":"10.1108\/IMR-07-2022-0156","article-title":"Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions","author":"Bargoni","year":"2023","journal-title":"International Marketing Review"},{"key":"2025092402024890400_ref007","doi-asserted-by":"publisher","first-page":"123111","DOI":"10.1016\/j.techfore.2023.123111","article-title":"Growth hacking: a critical review to clarify its meaning and guide its practical application","volume":"200","author":"Bargoni","year":"2024","journal-title":"Technological Forecasting and Social Change"},{"key":"2025092402024890400_ref008","doi-asserted-by":"publisher","first-page":"102945","DOI":"10.1016\/j.technovation.2023.102945","article-title":"Highway to hell or paradise city? 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