{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,12]],"date-time":"2026-05-12T15:46:41Z","timestamp":1778600801512,"version":"3.51.4"},"reference-count":68,"publisher":"Emerald","issue":"8","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,9,26]]},"abstract":"\n Purpose<\/jats:title>\n Raising public knowledge of environmental issues is crucial for achieving sustainable development, including SDG 12 = green consumption and corporate social responsibility (CSR). This study aims to confirm that green knowledge sharing (GKS) can gain green competitive advantages (GCA) through green technology innovation (GTI) and green brand image (GBI). Furthermore, it intends to verify the moderating role of corporate social responsibility credibility.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n This study surveyed Chinese green practice enterprises and selected 434 Chinese green enterprise managers as the samples to examine the interactive effects between GKS, GTI, GBI and GCA.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n The results demonstrated that although GCA was positively related to GBI, GTI and GKS, the relationship between GKS and GCA was moderated by CSR credibility.<\/jats:p>\n <\/jats:sec>\n \n Research limitations\/implications<\/jats:title>\n The study adds to the existing literature on green branding by examining the effects of GTI and GBI on the relationship between GKS and GCA.<\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n The findings have significant implications for the management of green business practices in China. The study highlights the importance of continuously advancing GTI to foster knowledge sharing and enhance brand image, ultimately enabling green businesses to achieve competitive advantages.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n This study explores the interaction between GKS, GBI and GTI as a catalyst for enhancing GCA. The study fills the research gaps by incorporating CSR credibility as a moderator in GCA and contributes to the literature on GKS and GCA. Furthermore, this study is crucial in demonstrating the relevance of accomplishing SDG 12 = green consumption and corporate social responsibility.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/jkm-09-2024-1066","type":"journal-article","created":{"date-parts":[[2025,6,3]],"date-time":"2025-06-03T23:41:21Z","timestamp":1748994081000},"page":"2647-2666","source":"Crossref","is-referenced-by-count":10,"title":["Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility"],"prefix":"10.1108","volume":"29","author":[{"given":"Sha","family":"Wu","sequence":"first","affiliation":[{"name":"UCSI University UCSI Graduate Business School, , Kuala Lumpur, , and Zhengzhou University of Economics and Trade, Henan, China","place":["Malaysia"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ai-Fen","family":"Lim","sequence":"additional","affiliation":[{"name":"UCSI University UCSI Graduate Business School, , Kuala 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