{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,13]],"date-time":"2026-06-13T03:42:49Z","timestamp":1781322169025,"version":"3.54.1"},"reference-count":56,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2018,3,12]],"date-time":"2018-03-12T00:00:00Z","timestamp":1520812800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JSIT"],"published-print":{"date-parts":[[2018,3,12]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This paper aims to analyse the adoption of fitness wearables by using the unified theory of acceptance and use of technology (UTAUT). The study analyses the relative weights and causal combinations of antecedent variables on use and intention to use fitness wearables.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The study design involves two stages: first, from the perspective of variable-oriented analysis, a structural equation model is tested using partial least squares (PLS) technique on a sample of 176 adopters and a second sample of 187 non-adopters. Second, from the perspective of case-oriented analysis, a fuzzy set qualitative comparative analysis (fsQCA) identifies causal combinations of variables that lead to use of wearables by adopters and intention to use by non-adopters.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>PLS results show that performance expectancy and effort expectancy have high net effects on use and intention to use for adopters. FsQCA analysis shows that current users follow a streamlined path to adoption. High beliefs on performance expectancy and effort expectancy are the main influences of intention to use a fitness wearable for non-adopters. In contrast to adopters, non-adopters may follow a number of paths to intention to use through performance expectancy, effort expectancy or facilitating conditions. This insight was apparent only after analysing the data sets by using fsQCA.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>For sake of parsimony, this paper tested UTAUT model instead of the more complex unified theory of acceptance and use of technology 2.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>Marketers in the fitness category can enhance use and intention to use by utilising not one but a combination of causal factors such as performance expectancy, effort expectancy and facilitating conditions. Wide societal deployment of wearables depends on performance and expectations.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Social implications<\/jats:title>\n<jats:p>The widespread use of mobile devices depends on performance expectancy and effort expectancy. To transit to a real knowledge economy, co-creation should occur at early stages of product development so that these expectations are shared and better products be developed.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This paper offers a nuanced understanding of fitness wearable adoption by analysing adopters and non-adopters through variable- and case-oriented techniques. It complements the one-linear-path perspective with a number of alternative causal combinations of variables that lead to use and intention to use fitness wearables. While the causal path for adopters is unique, there are a number of causal combinations of antecedents that lead to high intention to use in potential adopters.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jsit-04-2017-0025","type":"journal-article","created":{"date-parts":[[2018,1,26]],"date-time":"2018-01-26T07:16:37Z","timestamp":1516950997000},"page":"103-127","source":"Crossref","is-referenced-by-count":63,"title":["Adoption of fitness wearables"],"prefix":"10.1108","volume":"20","author":[{"given":"P\u00e1vel","family":"Reyes-Mercado","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"2","key":"key2020093004341660100_ref001","first-page":"79","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Performance and Human Decision Processes"},{"issue":"4","key":"key2020093004341660100_ref002","doi-asserted-by":"crossref","first-page":"1265","DOI":"10.5465\/amr.2007.26586822","article-title":"Constructing mystery: empirical matters in theory development","volume":"32","year":"2007","journal-title":"Academy of Management Review"},{"issue":"3","key":"key2020093004341660100_ref003","doi-asserted-by":"crossref","first-page":"689","DOI":"10.1016\/j.ijforecast.2012.02.001","article-title":"Illusions in regression analysis","volume":"28","year":"2012","journal-title":"International Journal of Forecasting"},{"issue":"22","key":"key2020093004341660100_ref004","first-page":"261","article-title":"Measurement and meaning in information systems and organizational research: methodological and philosophical foundations","volume":"35","year":"2011","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020093004341660100_ref005","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2020093004341660100_ref006","first-page":"47","article-title":"Cross-cultural research methods. 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