{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,4]],"date-time":"2026-06-04T09:04:05Z","timestamp":1780563845104,"version":"3.54.1"},"reference-count":38,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2016,11,14]],"date-time":"2016-11-14T00:00:00Z","timestamp":1479081600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JSIT"],"published-print":{"date-parts":[[2016,11,14]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This paper to examine the relationship between performance expectancy and behavioural intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A descriptive field survey method was adopted. A total of 302 commercial farmers and agribusiness traders in Eastern Uganda participated in the study from whom data were collected using self-administered questionnaires. Descriptive statistics, factor analysis, correlation and regression analyses were used in the study.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The findings reveal a significant positive relationship between performance expectancy and behavioural intentions to use mobile-based communication technologies for agricultural information access and dissemination. This implies that, commercial farmers\u2019 behavioural intentions to use mobile-based communication technologies for agricultural market information dissemination and access will be influenced if they anticipate mobile-based communication technologies to offer greater performance in their daily transactions.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>This study was conducted in the context of resource constrained countries particularly in sub-Saharan Africa, however reflecting knowledge from other contexts. The study was conducted with a structured questionnaire being the main data collection tool, and this limited the study from collecting views outside the questions asked in the questionnaire. The variables studied could not be analysed for a long time, given that the study was cross-sectional in nature.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The study provides recommendations on how to further boost farmers\u2019 behavioural intentions to use mobile-based communication technologies for agricultural information dissemination. Policy makers need to ensure that policies are put in place that encourage third party software developers and telecommunication companies to provide software products and solutions that are beneficial to the commercial farmers and can enable them complete their agricultural transactions in time.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Social implications<\/jats:title>\n<jats:p>The study provides critical literature on the influence of performance expectancy on commercial farmers\u2019 behavioural intentions to use mobile-based communication technologies for agricultural market information access and dissemination in resource constrained settings.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>It is noted that farmers in Uganda are slowly progressing to newer mobile information and communication technology tools for market information access and dissemination; however, little is known as to why there is slow adoption of these mobile technologies for agricultural purposes; yet policy makers need to come up with proper strategies to encourage wide scale use of mobile technologies for agricultural market purposes.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jsit-06-2016-0037","type":"journal-article","created":{"date-parts":[[2016,11,18]],"date-time":"2016-11-18T13:11:13Z","timestamp":1479474673000},"page":"346-363","source":"Crossref","is-referenced-by-count":41,"title":["Influence of performance expectancy on commercial farmers\u2019 intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda"],"prefix":"10.1108","volume":"18","author":[{"given":"Benard","family":"Engotoit","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Geoffrey Mayoka","family":"Kituyi","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Musa Bukoma","family":"Moya","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"1\/2","key":"key2020121120201593000_ref001","article-title":"Acceptance theories and models for studying the integrating physical and virtual identity access management systems","volume":"3","year":"2013","journal-title":"International Journal for E-Learning Security (IJELS)"},{"key":"key2020121120201593000_ref002","article-title":"Mobile learning","volume-title":"How Smartphones Help Illiterate Farmers in Rural India","author":"Banks, K","year":"2012"},{"key":"key2020121120201593000_ref003","unstructured":"Bhattacherjee, A. (2012), \u201cSocial science research: principles, methods, and practices\u201d, Textbooks Collection, available at: http:\/\/scholarcommons.usf.edu\/oa_textbooks\/3"},{"key":"key2020121120201593000_ref004","unstructured":"Burrell, J. and Oreglia, E. (2012), \u201cThe Myth of market price information: mobile phones and epistemology in ICTD\u201d, Working paper under review."},{"key":"key2020121120201593000_ref005","unstructured":"CIDI (2012), Community Integrated Development Initiatives Annual Report 2012\/13, Muyenga Kampala."},{"key":"key2020121120201593000_ref006","doi-asserted-by":"crossref","unstructured":"Cole, S.A. and Fernando, A.N. (2012), \u201cThe value of advice: evidence from mobile phone-based agricultural extension\u201d, Working Paper 13-047, Harvard Business School, Harvard University.","DOI":"10.2139\/ssrn.2179008"},{"key":"key2020121120201593000_ref007","volume-title":"Discovering Statistics Using SPSS","year":"2009","edition":"3rd ed."},{"key":"key2020121120201593000_ref008","unstructured":"Fu, X. and Akter, S. (2011), \u201cThe impact of ICT on agricultural extension services delivery: evidence from the rural e-services project in India\u201d, TMD Working Paper Series No. 046: ISSN 2045-5119, University of Oxford, Oxford."},{"issue":"6","key":"key2020121120201593000_ref009","first-page":"801","article-title":"The effect of performance expectancy, effort expectancy, social influence and facilitating conditions on acceptance of e-banking services in Iran: the moderating role of age and fender","volume":"12","year":"2012","journal-title":"Middle East Journal of Scientific Research"},{"key":"key2020121120201593000_ref010","volume-title":"Multivariate Data Analysis: A Global Perspective","year":"2010"},{"key":"key2020121120201593000_ref011","article-title":"A conceptual model for behavioral intention to use 3G mobile multimedia services in Indonesia","volume-title":"Proceedings of International Symposium on Information Technology 2010 (ITSim\u201910)","year":"2010"},{"issue":"9","key":"key2020121120201593000_ref012","first-page":"1262","article-title":"Behavioural intention to adopt mobile technology among tertiary students","volume":"22","year":"2013","journal-title":"World Applied Sciences Journal"},{"key":"key2020121120201593000_ref013","volume-title":"Marketing Research With SPSS","year":"2008"},{"issue":"1","key":"key2020121120201593000_ref014","doi-asserted-by":"crossref","first-page":"61","DOI":"10.1080\/08039410903558277","article-title":"The politics of agricultural policy reform: the case of Uganda","volume":"37","year":"2010","journal-title":"In Forum for Development Studies"},{"issue":"2","key":"key2020121120201593000_ref015","doi-asserted-by":"crossref","first-page":"14","DOI":"10.4018\/jictrda.2011070102","article-title":"Use of mobile phone technology in agricultural marketing: the case of smallholder farmers in Malawi","volume":"2","year":"2011","journal-title":"International Journal of ICT Research and Development in Africa (IJICTRDA)"},{"issue":"8","key":"key2020121120201593000_ref016","doi-asserted-by":"crossref","first-page":"497","DOI":"10.1108\/00242530610689347","article-title":"Agricultural information systems: a national case study","volume":"55","year":"2006","journal-title":"Library Review"},{"key":"key2020121120201593000_ref017","first-page":"1392","volume-title":"Mobile Technologies and Services Development Impact on Mobile Internet Usage in Latvia","year":"2013"},{"key":"key2020121120201593000_ref018","first-page":"20","volume-title":"Farmers\u2019 Acceptance Behaviour in Using Mobile Phones for Agricultural Marketing in Iringa Region","year":"2015"},{"key":"key2020121120201593000_ref019","volume-title":"Enabling Poor Rural People to Overcome Poverty in Uganda","year":"2013"},{"key":"key2020121120201593000_ref020","article-title":"Role of mobile phones in improving communication and information delivery for agricultural development: lessons from South Western Uganda","year":"2010"},{"issue":"2","key":"key2020121120201593000_ref021","doi-asserted-by":"crossref","first-page":"35","DOI":"10.4018\/jictrda.2010040103","article-title":"Mobile agriculture in South Africa: implementation framework, value-added services and policy implications","volume":"1","year":"2010","journal-title":"International Journal of ICT Research and Development in Africa"},{"issue":"3","key":"key2020121120201593000_ref022","article-title":"Mobile phones and economic development in Africa","volume":"24","year":"2010","journal-title":"Journal of Economic Perspective"},{"key":"key2020121120201593000_ref023","volume-title":"Agriculture Sector Development Strategy and Investment Plan: 2010\/11-2014\/15","author":"Ministry of Agriculture","year":"2010"},{"issue":"12","key":"key2020121120201593000_ref024","first-page":"64","article-title":"Using ICTs to disseminate agricultural marketing information to small scale rural farmers in Western Uganda","volume":"2","year":"2014","journal-title":"International Journal of Innovative and Applied Research"},{"issue":"3","key":"key2020121120201593000_ref025","first-page":"161","article-title":"Challenges and Implications of ICT application for improving the marketing of agricultural products at Garmsar City, Iran","volume":"31","year":"2011","journal-title":"Agricultural Science Digest"},{"key":"key2020121120201593000_ref026","unstructured":"Monitoring African Food and Agricultural Policies (2013), Review of Food and Agricultural Policies in Uganda 2005-2011 Country Report, Food and Agriculture Organization of the United Nations, Rome."},{"key":"key2020121120201593000_ref027","article-title":"Emerging ICTs and their potential in revitalizing small scale agriculture in Africa","year":"2008"},{"issue":"1","key":"key2020121120201593000_ref028","doi-asserted-by":"crossref","first-page":"533","DOI":"10.1146\/annurev-resource-100913-012714","article-title":"The power of information: the ICT revolution in agricultural development","volume":"6","year":"2014","journal-title":"Annual Review of Resource Economics"},{"key":"key2020121120201593000_ref029","volume-title":"Psychometric Theory","year":"1978"},{"issue":"5","key":"key2020121120201593000_ref030","doi-asserted-by":"crossref","first-page":"494","DOI":"10.1108\/00012531211263111","article-title":"Use of community radio to communicate agricultural information to Zimbabwe\u2019s peasant farmers","volume":"64","year":"2012","journal-title":"ASLIB Proceedings"},{"key":"key2020121120201593000_ref031","article-title":"Using ICT to enhance Marketing for small Agricultural producers","year":"2013"},{"key":"key2020121120201593000_ref032","first-page":"2166","volume-title":"The Impact of the National Agricultural Advisory Services Program on Household Production and Welfare in Uganda","year":"2013"},{"key":"key2020121120201593000_ref033","article-title":"Developing a technology adoption model for a sustainable agriculture sector","year":"2010"},{"issue":"3","key":"key2020121120201593000_ref034","first-page":"196","article-title":"Adoption of mobile technologies for Chinese consumers","volume":"8","year":"2007","journal-title":"Journal of Electronic Commerce Research"},{"issue":"4","key":"key2020121120201593000_ref035","doi-asserted-by":"crossref","first-page":"459","DOI":"10.1002\/nur.20199","article-title":"Is the CVI an acceptable indicator of content validity? Appraisal and recommendations","volume":"30","year":"2007","journal-title":"Research in Nursing & Health"},{"key":"key2020121120201593000_ref036","volume-title":"Fundamental Research Statistics for the Behavioral Sciences","year":"1975"},{"key":"key2020121120201593000_ref037","first-page":"1","article-title":"How ICT can make a difference in agricultural livelihoods","volume-title":"The Commonwealth Ministers Reference Book","year":"2007"},{"issue":"3","key":"key2020121120201593000_ref038","doi-asserted-by":"crossref","first-page":"425","DOI":"10.2307\/30036540","article-title":"User acceptance of information technology: toward a unified view","volume":"27","year":"2003","journal-title":"MIS Quarterly"}],"container-title":["Journal of Systems and Information Technology"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/JSIT-06-2016-0037","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JSIT-06-2016-0037\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JSIT-06-2016-0037\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:23:49Z","timestamp":1753395829000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/jsit\/article\/18\/4\/346-363\/250524"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,11,14]]},"references-count":38,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2016,11,14]]}},"alternative-id":["10.1108\/JSIT-06-2016-0037"],"URL":"https:\/\/doi.org\/10.1108\/jsit-06-2016-0037","relation":{},"ISSN":["1328-7265"],"issn-type":[{"value":"1328-7265","type":"print"}],"subject":[],"published":{"date-parts":[[2016,11,14]]}}}