{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,11]],"date-time":"2026-07-11T04:46:08Z","timestamp":1783745168252,"version":"3.55.0"},"reference-count":96,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2020,7,13]],"date-time":"2020-07-13T00:00:00Z","timestamp":1594598400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JSIT"],"published-print":{"date-parts":[[2020,7,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to elaborate on how people navigate the social media ecosystem and how they decide, which social network site (SNS) to use. To this end, the current study draws from uses and gratifications (U&amp;G) theory to elicit and compare motives for the use of Facebook and Twitter and uses behavioral data to examine the findings in the context of technology non-use.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>An online survey was administered to 232 Facebook users and the results were complemented with 12 usage variables collected via the Facebook application programing interface for the same users. Exploratory factor analysis identified and described the motives for using Facebook and Twitter and multiple regression models examined the relationships between the motives for using the two sites. A multivariate analysis of variance and a series of <jats:italic>t<\/jats:italic>-tests investigated the differences in actual behavior between Twitter users and non-users.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Results suggest that SNS users will use both sites to gratify their need for information, but will only do so for entertainment that has social characteristics. Furthermore, Facebook users that are more embedded in the site and use the site to support their offline life are more likely to also use Twitter.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The paper includes implications for SNS researchers, designers and managers by highlighting the motivational and behavioral differences between users of the two sites and the importance of technological affordances for understanding and explaining SNS selection.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study extends previous cross-site U&amp;G and non-use research by combining survey and behavioral data.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jsit-12-2019-0258","type":"journal-article","created":{"date-parts":[[2020,7,10]],"date-time":"2020-07-10T10:10:56Z","timestamp":1594375856000},"page":"201-222","source":"Crossref","is-referenced-by-count":17,"title":["An exploration of motives and behavior across Facebook and Twitter"],"prefix":"10.1108","volume":"22","author":[{"given":"Tasos","family":"Spiliotopoulos","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ian","family":"Oakley","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"2\/3","key":"key2020071711254667100_ref001","first-page":"179","article-title":"The intellectual challenge of CSCW: the gap between social requirements and technical feasibility","volume":"15","year":"2000","journal-title":"Human-Computer Interaction"},{"issue":"1","key":"key2020071711254667100_ref002","article-title":"A tale of four platforms: motivations and uses of facebook, twitter, instagram, and snapchat among college students?","volume":"3","year":"2017","journal-title":"Social Media + Society"},{"key":"key2020071711254667100_ref003","doi-asserted-by":"crossref","first-page":"181","DOI":"10.1016\/j.chb.2015.01.055","article-title":"An empirical study on factors affecting continuance intention of using facebook","volume":"48","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"11","key":"key2020071711254667100_ref004","article-title":"Why study technology non-use?","volume":"20","year":"2015","journal-title":"First Monday"},{"key":"key2020071711254667100_ref005","doi-asserted-by":"publisher","first-page":"3257","DOI":"10.1145\/2470654.2466446","article-title":"Limiting, leaving, and (re)lapsing: an exploration of facebook non-use practices and experiences","volume-title":"Proceedings of the SIGCHI Conference on Human Factors in Computing Systems \u2013 CHI \u201813","year":"2013"},{"issue":"1","key":"key2020071711254667100_ref006","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1016\/S0378-8733(99)00017-9","article-title":"Forgetting in the recall-based elicitation of personal and social networks","volume":"22","year":"2000","journal-title":"Social Networks"},{"key":"key2020071711254667100_ref007","doi-asserted-by":"crossref","first-page":"148","DOI":"10.1016\/j.chb.2014.11.048","article-title":"Too much Facebook? 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