{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:25:28Z","timestamp":1754155528917,"version":"3.41.2"},"reference-count":60,"publisher":"Emerald","issue":"10","license":[{"start":{"date-parts":[[2015,11,2]],"date-time":"2015-11-02T00:00:00Z","timestamp":1446422400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,11,2]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 In the service economy era, service value is created from the evaluation of customer experience and it is important to study alliance partner selection for improving service provision. Nevertheless, most of the existing alliance partner selection approaches concentrate on the functional aspects. The purpose of this paper is to provide a novel approach that is customer-centric and emphasizes the emotional aspect of service value. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 This paper presents a metaphor-based alliance partner recommendation mechanism (MAPRM) that employs the computing metaphor approach to recommend alliance partners for companies in an innovative way. The main ideas of metaphors are the comparison made between two unlike things that actually have something in common so as to attain innovative thinking. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 This study uses the scenario of regional tourism innovation to demonstrate the attempted contributions of MAPRM. The simulation evaluation results show that MAPRM can utilize knowledge and resources from companies to achieve specific alliance goals of satisfying desired customer experiences represented by images that can be analyzed and created based on customers\u2019 feedback and their interactions with companies. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 MAPRM aims to assist companies to find appropriate alliance partners which offer potential innovation opportunities for service value provision. It is capable of facilitating the alliance partner selection process and assessing customers\u2019 needs at the same time.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/k-01-2015-0004","type":"journal-article","created":{"date-parts":[[2015,11,6]],"date-time":"2015-11-06T04:53:35Z","timestamp":1446785615000},"page":"1504-1522","source":"Crossref","is-referenced-by-count":5,"title":["A computing metaphor approach to customer experience based alliance partner recommendation"],"prefix":"10.1108","volume":"44","author":[{"given":"Soe Tsyr","family":"Yuan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Pei Hung","family":"Hsieh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yu-Chen","family":"Yeh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020121921241858900_b49","unstructured":"Abe, K.\n                and \n                  Nakagawa, M.\n                (2006), \u201cA computational model for metaphor generation process\u201d, Proceedings of the 28th Annual Conference of the Cognitive Science Society, Vancouver, pp. 937-942."},{"key":"key2020121921241858900_b1","unstructured":"Baccianella, S.\n               , \n                  Esuli, A.\n                and \n                  Sebastiani, F.\n                (2010), \u201cSentiWordNet 3.0: an enhanced lexical resource for sentiment analysis and opinion mining\u201d, \n                  LREC\n               , Vol. 10, pp. 2200-2204."},{"key":"key2020121921241858900_b2","doi-asserted-by":"crossref","unstructured":"Basole, R.C.\n                and \n                  Rouse, W.B.\n                (2008), \u201cComplexity of service value networks: conceptualization and empirical investigation\u201d, \n                  IBM System Journal\n               , Vol. 47 No. 1, pp. 53-70.","DOI":"10.1147\/sj.471.0053"},{"key":"key2020121921241858900_b50","doi-asserted-by":"crossref","unstructured":"Baumer, E.P.\n               , \n                  Tomlinson, B.\n               , \n                  Richland, L.E.\n                and \n                  Hansen, J.\n                (2009), \u201cFostering metaphorical creativity using computational metaphor identification\u201d, Proceeding of the Seventh ACM Conference on Creativity and Cognition, pp. 315-324.","DOI":"10.1145\/1640233.1640280"},{"key":"key2020121921241858900_b51","unstructured":"Beach, L.R.\n                (1990), \n                  Image Theory: Decision Making in Personal and Organizational Contexts\n               , Wiley \n\t\t\t\t\t&\n\t\t\t\t Sons."},{"key":"key2020121921241858900_b3","doi-asserted-by":"crossref","unstructured":"Bierly, P.E. 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