{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:25:57Z","timestamp":1754155557590,"version":"3.41.2"},"reference-count":71,"publisher":"Emerald","issue":"ahead-of-print","license":[{"start":{"date-parts":[[2019,8,12]],"date-time":"2019-08-12T00:00:00Z","timestamp":1565568000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2019,8,12]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to evaluate the impact of corporate culture (CC) and hedonic motivation (HM) on the adoption of an information system (IS) inside a Moroccan company. To do so, the authors have combined and merged the \u201cunified theory of acceptance and use of technology 2\u201d along with the \u201cNguyen and Aoyama\u2019s model\u201d that covers the subject of CC. Later, the authors tested the research model within a Moroccan company.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>In the present work, the authors used a quantitative analysis approach. Survey data were collected through oral interviews and analysis was performed based on the \u201cpartial least square\u201d method, over a 94 sample of direct IS users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings of the present investigation demonstrate the reliability and the validity of the established measurement model. Concerning the structural model, results support all hypotheses but with different effect size. The conclusion that can be extracted from this study is that CC and HM are important factors in the adoption process within the Moroccan firm.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study enhances the understanding of the major factors affecting the adoption of an IS in a developing country. While several studies on adoption have been conducted, this study\u2019s originality and contribution lays in the examination of the rarely evaluated factors: HM and CC.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-01-2019-0040","type":"journal-article","created":{"date-parts":[[2019,8,30]],"date-time":"2019-08-30T03:23:56Z","timestamp":1567135436000},"source":"Crossref","is-referenced-by-count":4,"title":["Impact of hedonic motivation and corporate culture on the adoption of an information system"],"prefix":"10.1108","volume":"ahead-of-print","author":[{"given":"Imane","family":"Beqqali 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