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The model was tested with 426 respondents (222 females, 204 males) using partial least square structural equation model with all data grouped by gender.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Based on the results of the complete model, perceived advantage (PA), image and perceived ease of use (PEOU) constructs have a significant effect on intention to adopt IoT healthcare technology products. The results show that for females, compatibility and trialability have more impact on PEOU whereas for males PA has more impact on PEOU. Image, perceived privacy risk, perceived vulnerability have more impact on males when compared to females.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>Research conducted only among Turkish people.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study investigated adoption of future technology, \u201cinternet of things\u201d, products in healthcare from a behavioral perspective by integrating various theories. The reason is that before launching any technology into the market, its facilitative factors should be researched for the people who are going to use this in their daily routine.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-02-2017-0045","type":"journal-article","created":{"date-parts":[[2017,12,11]],"date-time":"2017-12-11T10:12:21Z","timestamp":1512987141000},"page":"742-770","source":"Crossref","is-referenced-by-count":162,"title":["Examining intention to adopt to internet of things in healthcare technology products"],"prefix":"10.1108","volume":"47","author":[{"given":"Adem","family":"Karahoca","sequence":"first","affiliation":[]},{"given":"Dilek","family":"Karahoca","sequence":"additional","affiliation":[]},{"given":"Merve","family":"Aks\u00f6z","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2017,12,11]]},"reference":[{"issue":"4","key":"key2021041509155447200_ref001","doi-asserted-by":"crossref","first-page":"665","DOI":"10.2307\/3250951","article-title":"Time flies when you\u2019re having fun: cognitive absorption and beliefs about information technology usage","volume":"24","year":"2000","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2021041509155447200_ref002","article-title":"Integrating health belief model and technology acceptance model: an investigation of health-related internet use","volume":"17","year":"2015","journal-title":"Journal of Medical Internet Research"},{"key":"key2021041509155447200_B5a","article-title":"Understanding attitudes and predicting social behaviour","year":"1980"},{"issue":"2","key":"key2021041509155447200_ref003","doi-asserted-by":"crossref","first-page":"173","DOI":"10.1080\/08870440008400299","article-title":"Social cognition models and health behavior: a structured review","volume":"15","year":"2000","journal-title":"Psychology and Health"},{"issue":"2017","key":"key2021041509155447200_ref004","first-page":"122","article-title":"Understanding the internet of things: definition, potentials, and societal role of a fast evolving paradigm","volume":"56","year":"2017","journal-title":"Ad Hoc Networks"},{"issue":"1","key":"key2021041509155447200_ref005","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2021041509155447200_ref006","doi-asserted-by":"crossref","first-page":"138","DOI":"10.1016\/j.dss.2010.01.010","article-title":"The impact of personal dispositions on information sensitivity: privacy concern and trust in disclosing health information online","volume":"49","year":"2010","journal-title":"Decision Support Systems"},{"issue":"6","key":"key2021041509155447200_ref007","doi-asserted-by":"crossref","first-page":"725","DOI":"10.1057\/palgrave.ejis.3000717","article-title":"Physicians\u2019 resistance toward healthcare information technology: a theoretical model and empirical test","volume":"16","year":"2007","journal-title":"European Journal of Information Systems"},{"key":"key2021041509155447200_ref008","article-title":"Health care applications","year":"2011"},{"key":"key2021041509155447200_ref009","volume-title":"The Health Belief Model. 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