{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,27]],"date-time":"2026-04-27T10:08:52Z","timestamp":1777284532880,"version":"3.51.4"},"reference-count":93,"publisher":"Emerald","issue":"11","license":[{"start":{"date-parts":[[2023,7,31]],"date-time":"2023-07-31T00:00:00Z","timestamp":1690761600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2024,11,12]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Artificial intelligence (AI) is increasingly applied by businesses to optimize their processes and decision-making, develop effective and efficient strategies, and positively influence customer behaviors. Businesses use AI to generate behaviors such as customer retention (CR). The existing literature on \u201cAI and CR\u201d is vastly scattered. The paper aims to review the present research on AI in CR systematically and suggest future research directions to further develop the field.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The Scopus database is used to collect the data for systematic review and bibliometric analysis using the VOSviewer tool. The paper performs the following analysis: (1) year-wise publications and citations, (2) co-authorship analysis of authors, countries, and affiliations, (3) citation analysis of articles and journals, (4) co-occurrence visualization of binding terms, and (5) bibliographic coupling of articles.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Five research themes are identified, namely, (1) AI and customer churn prediction in CR, (2) AI and customer service experience in CR, (3) AI and customer sentiment analysis in CR, (4) AI and customer (big data) analytics in CR, and (5) AI privacy and ethical concerns in CR. Based on the research themes, fifteen future research objectives and a future research framework are suggested.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The paper has important implications for researchers and managers as it reveals vital insights into the latest trends and paths in AI-CR research and practices. It focuses on privacy and ethical issues of AI; hence, it will help the government develop policies for sustainable AI adoption for CR.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>To the author's best knowledge, this paper is the first attempt to comprehensively review the existing research on \u201cAI and CR\u201d using bibliometric analysis.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-02-2023-0245","type":"journal-article","created":{"date-parts":[[2023,7,28]],"date-time":"2023-07-28T02:56:41Z","timestamp":1690513001000},"page":"4863-4888","source":"Crossref","is-referenced-by-count":27,"title":["Artificial intelligence in customer retention: a bibliometric analysis and future research framework"],"prefix":"10.1108","volume":"53","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1199-2554","authenticated-orcid":false,"given":"Chetanya","family":"Singh","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1885-3517","authenticated-orcid":false,"given":"Manoj Kumar","family":"Dash","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7856-3004","authenticated-orcid":false,"given":"Rajendra","family":"Sahu","sequence":"additional","affiliation":[]},{"given":"Anil","family":"Kumar","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,7,31]]},"reference":[{"issue":"2","key":"key2024110805471463300_ref001","doi-asserted-by":"publisher","first-page":"427","DOI":"10.1007\/s12525-020-00414-7","article-title":"AI-based chatbots in customer service and their effects on user compliance","volume":"31","year":"2021","journal-title":"Electronic Markets"},{"issue":"28-29","key":"key2024110805471463300_ref002","doi-asserted-by":"publisher","first-page":"35123","DOI":"10.1007\/s11042-020-09658-z","article-title":"Applying over 100 classifiers for churn prediction in telecom companies","volume":"80","year":"2021","journal-title":"Multimedia Tools and Applications"},{"key":"key2024110805471463300_ref003","doi-asserted-by":"publisher","article-title":"A review and analysis of churn prediction methods for customer retention in telecom industries","year":"2017","DOI":"10.1109\/ICACCS.2017.8014605"},{"issue":"1","key":"key2024110805471463300_ref004","doi-asserted-by":"publisher","first-page":"78","DOI":"10.1177\/1096348017753521","article-title":"Using machine learning to cocreate value through dynamic customer engagement in A brand loyalty program","volume":"43","year":"2019","journal-title":"Journal of Hospitality and Tourism Research"},{"issue":"4","key":"key2024110805471463300_ref005","first-page":"223","article-title":"Teaching case who renews? 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