{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,22]],"date-time":"2026-04-22T03:06:53Z","timestamp":1776827213795,"version":"3.51.2"},"reference-count":61,"publisher":"Emerald","issue":"8","license":[{"start":{"date-parts":[[2017,9,4]],"date-time":"2017-09-04T00:00:00Z","timestamp":1504483200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2017,9,4]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of the present study is intended to fill a research gap, by advancing a conceptual model which brings novel insights on the relationships between socially responsible consumption and consumer\u2019s need for uniqueness.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Relying on a questionnaire-based survey for data collection, the proposed model was tested using the partial least squares (PLS) algorithm for structural equation modeling (SEM), which allows the assessment of the models containing both formative and reflective constructs.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The research found that 73.7 per cent of the variance in the consumer\u2019s belief in the importance of personal power to make a difference through socially responsible choices is explained by the proposed model. Moreover, four of the five factors of socially responsible consumption fully mediate the positive effect of the consumer\u2019s need for uniqueness on the importance attached to personal socially responsible choices in driving positive change.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>The study avails a phenomenological perspective by offering novel insights from a Romanian sample. The limitation associated with a country-centric vision is compensated through the contextual analysis and integration of a new point of reference in the overall framework of socially responsible consumption.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The evidence is indicative of new consumption insights and should be closely considered by companies.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The study draws upon a conceptual model integrating the relationships between socially responsible consumption and a psychological characteristic \u2013 the consumer\u2019s need for uniqueness \u2013 which has been never tested as such before.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-03-2017-0103","type":"journal-article","created":{"date-parts":[[2017,7,24]],"date-time":"2017-07-24T07:50:24Z","timestamp":1500882624000},"page":"1325-1340","source":"Crossref","is-referenced-by-count":18,"title":["Modeling socially responsible consumption and the need for uniqueness: a PLS-SEM approach"],"prefix":"10.1108","volume":"46","author":[{"given":"Andreia Gabriela","family":"Andrei","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Patrizia","family":"Gazzola","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alexandra","family":"Zbuchea","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Vlad Andrei","family":"Alexandru","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020120522433431900_ref001","first-page":"593","article-title":"Branding insights: an interdisciplinary journey from perception to action","volume-title":"Strategica: Management, Finance and Ethics","year":"2014"},{"key":"key2020120522433431900_ref002","first-page":"25","article-title":"Youths\u2019 trust in banking: an exploratory study among Romanian consumers","volume-title":"Euro and the European Banking System: Evolutions and Challenges","year":"2015"},{"issue":"3","key":"key2020120522433431900_ref003","doi-asserted-by":"crossref","first-page":"478","DOI":"10.1108\/IMDS-11-2015-0487","article-title":"Word of mouth generation and brand communication strategy: findings from an experimental study explored with PLS-SEM","volume":"117","year":"2017","journal-title":"Industrial Management & Data Systems"},{"issue":"1","key":"key2020120522433431900_ref004","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1002\/cb.272","article-title":"Narratives of \u2018green\u2019 consumers\u2014the antihero, the environmental hero and the anarchist","volume":"8","year":"2009","journal-title":"Journal of Consumer Behaviour"},{"issue":"6","key":"key2020120522433431900_ref005","doi-asserted-by":"crossref","first-page":"906","DOI":"10.1016\/j.geoforum.2006.05.002","article-title":"Sustainable lifestyles: framing environmental action in and around the home","volume":"37","year":"2006","journal-title":"Geoforum"},{"issue":"3","key":"key2020120522433431900_ref006","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1177\/002224299505900302","article-title":"Seeking the ideal form: product design and consumer response","volume":"59","year":"1995","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2020120522433431900_ref007","doi-asserted-by":"crossref","first-page":"487","DOI":"10.1177\/0013916504269666","article-title":"Environmental sensitivity in a developing country: consumer classification and implications","volume":"37","year":"2005","journal-title":"Environment and Behavior"},{"key":"key2020120522433431900_ref008","first-page":"91","article-title":"Are consumers willing to support social responsible companies? 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