{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,19]],"date-time":"2026-03-19T02:21:04Z","timestamp":1773886864259,"version":"3.50.1"},"reference-count":62,"publisher":"Emerald","issue":"10","license":[{"start":{"date-parts":[[2019,10,5]],"date-time":"2019-10-05T00:00:00Z","timestamp":1570233600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2019,10,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to examine the effect of flow experience on users\u2019 social commerce intention.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Based on the 287 valid responses collected from a survey, structural equation modeling was used to examine the research model.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results indicated that social interaction, which includes human\u2013computer interaction and human\u2013human interaction, has a significant effect on the flow experience, which in turn affects social purchase and social sharing intention.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>The results imply that companies need to facilitate social interaction to improve users\u2019 experience and promote their social commerce intention.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Although prior research has examined social commerce user behaviour from multiple perspectives such as trust, perceived value and technological perceptions, it has focused on the effect of cognitive beliefs and neglected the effect of affective beliefs such as flow experience. This research tries to fill the gap.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-03-2019-0198","type":"journal-article","created":{"date-parts":[[2019,10,11]],"date-time":"2019-10-11T10:29:35Z","timestamp":1570789775000},"page":"2349-2363","source":"Crossref","is-referenced-by-count":31,"title":["The effect of flow experience on users\u2019 social commerce intention"],"prefix":"10.1108","volume":"49","author":[{"given":"Tao","family":"Zhou","sequence":"first","affiliation":[]}],"member":"140","reference":[{"issue":"2","key":"key2020091404322530900_ref001","doi-asserted-by":"crossref","first-page":"88","DOI":"10.1016\/j.kijoms.2016.02.002","article-title":"Opinion leaders selection in the social networks based on trust relationships propagation","volume":"2","year":"2016","journal-title":"Karbala International Journal of Modern Science"},{"issue":"10","key":"key2020091404322530900_ref002","doi-asserted-by":"crossref","first-page":"1505","DOI":"10.1108\/K-07-2015-0171","article-title":"Trust evaluation between users of social networks using the quality of service requirements and call log histories","volume":"45","year":"2016","journal-title":"Kybernetes"},{"issue":"5","key":"key2020091404322530900_ref003","doi-asserted-by":"crossref","first-page":"538","DOI":"10.1016\/j.ijinfomgt.2015.04.011","article-title":"Effect of social commerce factors on user purchase behavior: an empirical investigation from renren.com","volume":"35","year":"2015","journal-title":"International Journal of Information Management"},{"issue":"4","key":"key2020091404322530900_ref004","doi-asserted-by":"crossref","first-page":"689","DOI":"10.2307\/25750701","article-title":"The other side of acceptance: studying the direct and indirect effects of emotions on information technology use","volume":"34","year":"2010","journal-title":"MIS Quarterly"},{"issue":"7","key":"key2020091404322530900_ref005","doi-asserted-by":"crossref","first-page":"1456","DOI":"10.1108\/K-06-2017-0227","article-title":"Knowledge sharing mechanisms in the education a systematic review of the state of the art literature and recommendations for future research","volume":"47","year":"2018","journal-title":"Kybernetes"},{"key":"key2020091404322530900_ref006","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1016\/j.dss.2015.07.012","article-title":"Consumers' decisions in social commerce context: an empirical investigation","volume":"79","year":"2015","journal-title":"Decision Support Systems"},{"issue":"3","key":"key2020091404322530900_ref007","doi-asserted-by":"crossref","first-page":"329","DOI":"10.1504\/IJMC.2017.083465","article-title":"Users' intention to disclose location on location-based social network sites (LBSNS) in mobile environment: privacy calculus and big five","volume":"15","year":"2017","journal-title":"International Journal of Mobile Communications"},{"key":"key2020091404322530900_ref008","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.ijinfomgt.2018.10.014","article-title":"An integrated view of particularized trust in social commerce: an empirical investigation","volume":"45","year":"2019","journal-title":"International Journal of Information Management"},{"issue":"2","key":"key2020091404322530900_ref009","doi-asserted-by":"crossref","first-page":"709","DOI":"10.1108\/IJCHM-10-2015-0608","article-title":"Consumers' impulsive buying behavior of restaurant products in social commerce","volume":"29","year":"2017","journal-title":"International Journal of Contemporary Hospitality Management"},{"key":"key2020091404322530900_ref010","volume-title":"Optimal Experience: Psychological Studies of Flow in Consciousness","year":"1988"},{"issue":"1","key":"key2020091404322530900_ref011","doi-asserted-by":"crossref","first-page":"117","DOI":"10.1016\/j.ijinfomgt.2017.07.004","article-title":"Why do young people tag photos on social networking sites? 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