{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,5]],"date-time":"2026-02-05T10:52:53Z","timestamp":1770288773459,"version":"3.49.0"},"reference-count":82,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2023,9,11]],"date-time":"2023-09-11T00:00:00Z","timestamp":1694390400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2024,1,29]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory, this study investigates how the consistency of product reviews, in terms of their adherence to both other reviews and the prior experience of the customer, affect perceived quality, confirmation of the customer's expectations, the customer's level of trust in the seller and the consequent purchase intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Based on a scenario simulation and an online experiment to collect data, the authors employed AMOS to test the proposed hypotheses using survey data collected from 314 customers in Study 1 and 420 consumers in Study 2.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results indicate that global consistency positively and significantly contributes to confirmation, perceived quality and trust in sellers while sequential inconsistency positively and significantly influences perceived quality. Meanwhile, purchase intention is positively and significantly promoted by confirmation, perceived quality and trust in sellers, and initial valence has some moderating effects on these relationships.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study contributes to the understanding of how customers apply product reviews to make purchasing decisions from a new angle. It also elucidates the way in which the perceived consistency of product reviews affects how reviewers are perceived and the consequent effect of these perceptions on a customer's purchase intentions.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-03-2023-0345","type":"journal-article","created":{"date-parts":[[2023,9,8]],"date-time":"2023-09-08T08:48:50Z","timestamp":1694162930000},"page":"709-733","source":"Crossref","is-referenced-by-count":2,"title":["Customers' decision pattern based on mobile reviews in\u00a0digital economy"],"prefix":"10.1108","volume":"53","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8548-5219","authenticated-orcid":false,"given":"Xiaodong","family":"Li","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0008-7479-7928","authenticated-orcid":false,"given":"Zhiwen","family":"Liu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bengang","family":"Gong","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8315-6902","authenticated-orcid":false,"given":"Ai","family":"Ren","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2023,9,11]]},"reference":[{"issue":"5","key":"key2024012807362522000_ref001","doi-asserted-by":"crossref","first-page":"1287","DOI":"10.1007\/s10796-020-10030-7","article-title":"Online review consistency matters: an elaboration likelihood model perspective","volume":"23","year":"2021","journal-title":"Information Systems Frontiers"},{"issue":"3","key":"key2024012807362522000_ref002","doi-asserted-by":"crossref","first-page":"359","DOI":"10.2307\/30040629","article-title":"The effects of centrifugal and centripetal forces on product development speed and quality: how does problem solving matter?","volume":"46","year":"2003","journal-title":"Academy of Management Journal"},{"key":"key2024012807362522000_ref003","doi-asserted-by":"crossref","first-page":"293","DOI":"10.1016\/j.jbusres.2021.07.049","article-title":"Nanoinfluencer marketing: how message features affect credibility and behavioral intentions","volume":"136","year":"2021","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2024012807362522000_ref004","doi-asserted-by":"crossref","first-page":"36","DOI":"10.1080\/00913367.2016.1201025","article-title":"Qualitative research in advertising","volume":"46","year":"2017","journal-title":"Journal of Advertising"},{"issue":"4","key":"key2024012807362522000_ref005","doi-asserted-by":"crossref","first-page":"742","DOI":"10.1177\/0047287519859705","article-title":"Similarity and consistency in hotel online ratings across platforms","volume":"59","year":"2020","journal-title":"Journal of Travel Research"},{"issue":"3","key":"key2024012807362522000_ref006","doi-asserted-by":"crossref","first-page":"729","DOI":"10.25300\/MISQ\/2014\/38.3.05","article-title":"Expectation confirmation in information systems research: a test of six competing models","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"7","key":"key2024012807362522000_ref007","doi-asserted-by":"crossref","first-page":"1383","DOI":"10.1177\/00187267211002905","article-title":"The (mostly) robust influence of initial trustworthiness beliefs on subsequent behaviors and perceptions","volume":"75","year":"2022","journal-title":"Human Relations"},{"issue":"2","key":"key2024012807362522000_ref008","doi-asserted-by":"crossref","first-page":"227","DOI":"10.1080\/08874417.2020.1779149","article-title":"Online reviews: what drives consumers to use them","volume":"62","year":"2022","journal-title":"Journal of Computer Information Systems"},{"key":"key2024012807362522000_ref009","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1016\/j.elerap.2017.04.005","article-title":"Who should pay for online reviews? 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