{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,31]],"date-time":"2026-01-31T10:54:44Z","timestamp":1769856884574,"version":"3.49.0"},"reference-count":51,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2021,3,8]],"date-time":"2021-03-08T00:00:00Z","timestamp":1615161600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2022,1,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This study aims to explore the use of evolutionary and institutionalization models to understand the technical progression of sustainability in political organizations and their contribution to sustainable effectiveness. It describes the evolution of mass media, political marketing, in the organization\u2019s strategy and design and the methods it is using to institutionalize this political and transition change.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The study describes models of sustainability evolution and political and technical change, in political and social life in transition state Montenegro.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Online and internet presentations of political programs, political blogs, sites that promote the national history and culture of the desired perception \u2013 the achievements have already risen in Montenegro in the first decade of the new millennium and beyond. Internet presentation of political subjects are reduced mainly to a brief presentation of history and of political parties, and mostly during the current election campaign, serving to inform the public about the program and promotion announcements.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The findings of this study will help senior executives with responsibility for transition states. The aim of this paper is to show the transformation of the media during the transition period from one political system to another. With the use of descriptive methodological postulates and numerous case studies. With a wealth of facts and examples, which contributes to the originality and value of the article. The significance and originality of this research and article is reflected in a comprehensive and multidisciplinary approach to the transition process and quantitative and qualitative development of the media.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-06-2020-0376","type":"journal-article","created":{"date-parts":[[2021,3,9]],"date-time":"2021-03-09T07:34:11Z","timestamp":1615275251000},"page":"383-402","source":"Crossref","is-referenced-by-count":3,"title":["Politics and new media in ex\/communist states \u2013 the example of Montenegro"],"prefix":"10.1108","volume":"51","author":[{"given":"Radenko","family":"Scekic","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Slobodan","family":"Lakic","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ana","family":"Pejanovic","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2021,3,8]]},"reference":[{"key":"key2022051013002134200_ref001","first-page":"27","article-title":"The thorny road to public administration reform in Montenegro","volume-title":"Transylvanian Review of Administrative Sciences","year":"2018"},{"key":"key2022051013002134200_ref002","volume-title":"(Politics and Power) Politika i Vlast","year":"2001"},{"key":"key2022051013002134200_ref02a","unstructured":"European Commission (2010a), available at: https:\/\/ec.europa.eu\/research\/innovation-union\/pdf\/innovation-union-communication_en.pdf (accessed 12 June 2020)."},{"key":"key2022051013002134200_ref03a","volume-title":"Mediamorphosis","year":"2004"},{"key":"key2022051013002134200_ref003","volume-title":"(Global Media) Globalni Mediji","year":"2004"},{"key":"key2022051013002134200_ref004","volume-title":"Mediatisierung: Fallstudien Zum Wandel Von Kommunikation","year":"2007"},{"key":"key2022051013002134200_ref005","volume-title":"How It Was Created a Media Empire in Montenegro","year":"2010"},{"key":"key2022051013002134200_ref006","volume-title":"Buyology: Truth and Lies about Why We Buy","year":"2010"},{"key":"key2022051013002134200_ref007","volume-title":"(Mass Communications) Masovne Komunikacije","year":"1998"},{"key":"key2022051013002134200_ref08a","volume-title":"The Political Economy of Media, Enduring Issues, EmergingDilemas","year":"2008"},{"key":"key2022051013002134200_ref008","volume-title":"Televizija","year":"2000"},{"key":"key2022051013002134200_ref09a","volume-title":"Medijska manipulacija politi\u010dkom javno\u0161\u0107u","year":"1999"},{"key":"key2022051013002134200_ref009","volume-title":"Neuromarketing","year":"2007"},{"key":"key2022051013002134200_ref010","volume-title":"A Special Supplement \u201cSerbian Populism \u2013 From a Marginal to a Dominant Phenomenon","year":"1993"},{"key":"key2022051013002134200_ref011","volume-title":"Propaganda and Psihological Warfare","year":"1962"},{"key":"key2022051013002134200_ref012","volume-title":"(Media in Times of Conflict) P Isanje Smrti: mediji u Vremenima Sukoba","year":"1998"},{"key":"key2022051013002134200_ref013","volume-title":"Neuromarketing: Understanding the \u201cBuy Buttons\u201d in Your Customer\u2019s Brain","year":"2007"},{"key":"key2022051013002134200_ref014","volume-title":"Political Propaganda in Montenegro","year":"2011"},{"key":"key2022051013002134200_ref015","volume-title":"(Fundamentals of Political Psychology) Osnove Politi\u010dke Psihologije","year":"1998"},{"key":"key2022051013002134200_ref016","volume-title":"Political Marketing) Politi\u010dki Marketing","year":"2005"},{"key":"key2022051013002134200_ref017","volume-title":"Centre of Civil Education","author":"Spin o Fact","year":"2020"},{"key":"key2022051013002134200_ref018a","volume-title":"Ribari ljudskih du\u0161a","year":"1995"},{"key":"key2022051013002134200_ref018","volume-title":"(Fundamentals of International Propaganda) Osnovi Me\u0111unarodne Propaganda","year":"2002"},{"key":"key2022051013002134200_ref019","first-page":"6","volume-title":"The Impact of New Information Technologies on Cultural Development: The Role of Virtual Networks","year":"2003"},{"key":"key2022051013002134200_ref024a","volume-title":"Leksikon stranih re\u010di i izraza","year":"1980"},{"issue":"4","key":"key2022051013002134200_ref020","first-page":"4","article-title":"From codes of ethics to publics cultural truth. 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