{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,30]],"date-time":"2026-04-30T23:29:09Z","timestamp":1777591749975,"version":"3.51.4"},"reference-count":75,"publisher":"Emerald","issue":"9","license":[{"start":{"date-parts":[[2019,10,7]],"date-time":"2019-10-07T00:00:00Z","timestamp":1570406400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2019,10,7]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This paper aims to study knowledge sharing behavior in online brand community (OBC), considering the instantaneous change of consumers\u2019 self-efficacy, knowledge and non-linear characteristic of sharing behavior. It also explores the influence of two external forces, namely, community growth and product innovation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>An objected model reflecting knowledge dynamics is developed to observe knowledge sharing performance in OBC, and then an agent-based simulation is used to run computational experiments on knowledge sharing difficulty, experience, product innovation and community growth to observe consumers\u2019 knowledge sharing performance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>It is observed that the difficulty of successful knowledge sharing is indeed related to knowledge sharing performance. In addition, direct experience can enhance consumers\u2019 self-efficacy that further urges consumer to share knowledge. Although product innovation causes a sudden decrease in knowledge sharing performance, it also arouses consumers\u2019 desire for new knowledge which benefits consumers\u2019 knowledge sharing. However, the disruption caused by product innovation eventually outweighs its benefit. Finally, a growing community is found to be bad for sharing knowledge. The slower the OBC grows, the better the knowledge sharing performs.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study highlights the dynamic changes of knowledge sharing in OBC; particularly, the simulation model in this paper accounts for the direct and dynamic effects of several important factors on knowledge sharing performance amid interruption. The research results can provide decision support for firm managers.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-07-2018-0409","type":"journal-article","created":{"date-parts":[[2019,8,13]],"date-time":"2019-08-13T09:13:46Z","timestamp":1565687626000},"page":"2093-2116","source":"Crossref","is-referenced-by-count":11,"title":["Dual roles of users in online brand community and knowledge sharing behavior"],"prefix":"10.1108","volume":"48","author":[{"given":"Zhengtao","family":"Han","sequence":"first","affiliation":[]},{"given":"Wuyi","family":"Zhang","sequence":"additional","affiliation":[]},{"given":"Bin","family":"Hu","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"5","key":"key2019092314480194200_ref001","doi-asserted-by":"crossref","first-page":"634","DOI":"10.1007\/s11747-009-0178-5","article-title":"The influence of C2C communications in online brand communities on customer purchase behavior","volume":"38","year":"2010","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2019092314480194200_ref002","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"4","key":"key2019092314480194200_ref003","doi-asserted-by":"crossref","first-page":"603","DOI":"10.1108\/K-04-2016-0081","article-title":"Knowledge sharing barriers in software development teams: a multiple case study in Turkey","volume":"46","year":"2017","journal-title":"Kybernetes"},{"issue":"2","key":"key2019092314480194200_ref004","doi-asserted-by":"crossref","first-page":"1550003","DOI":"10.1142\/S0219649215500033","article-title":"Determinants of knowledge sharing in virtual network communities in organizational context","volume":"14","year":"2015","journal-title":"Journal of Information and Knowledge Management"},{"issue":"1","key":"key2019092314480194200_ref005","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1509\/jmkg.66.1.38.18451","article-title":"Building brand community","volume":"66","year":"2002","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2019092314480194200_ref006","doi-asserted-by":"crossref","first-page":"356","DOI":"10.1287\/orsc.2013.0854","article-title":"A dynamic model of individual and collective learning amid disruption","volume":"25","year":"2014","journal-title":"Organization Science"},{"key":"key2019092314480194200_ref007","volume-title":"Social Foundations of Thought and Action: A Social-Cognitive View","year":"1986"},{"issue":"11","key":"key2019092314480194200_ref008","doi-asserted-by":"crossref","first-page":"2094","DOI":"10.1287\/mnsc.1100.1229","article-title":"Network-independent partner selection and the evolution of innovation networks","volume":"56","year":"2010","journal-title":"Management Science"},{"issue":"6","key":"key2019092314480194200_ref009","doi-asserted-by":"crossref","first-page":"446","DOI":"10.1108\/02652320910988320","article-title":"Babbling before banking? 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