{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:26:38Z","timestamp":1754155598818,"version":"3.41.2"},"reference-count":114,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2021,4,1]],"date-time":"2021-04-01T00:00:00Z","timestamp":1617235200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2022,2,7]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This study aims to explore the chicken and egg paradox in the taxi e-hailing business contributing to define a condition of system emergence. This paradox is a meaningful one as these platforms represent a system where the passengers systems have no reason to participate if they have no drivers-systems to answer their call, but, at the same time, the platform is not useful to the drivers-system if there are no passengers-systems using the platform.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>To understand how this paradox has been dealt with in the taxi e-hailing business, this study focused on a case study on a best practice in Italian taxi e-hailing industry (i.e. MyTaxi\/FreeNow). This study wants to comprehend which actions have been implemented to solve this paradox and has tried to identify the interconnections between the various strategies to create a closed loop diagram for further testing.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>This study has found that the company did not choose a single \u201csubsystem\u201d (passenger or driver), but it has stimulated the creation of several mutually reinforcing motivation for have both subsystems interact to help the company grow.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>To the best of the authors\u2019 knowledge, this paradox has never been studied using the complex adaptive system perspective. This perspective is particularly useful in this case and in the similar ones with several different interacting factors that cannot be really studied without using a higher order perspective.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-08-2020-0523","type":"journal-article","created":{"date-parts":[[2021,4,9]],"date-time":"2021-04-09T13:47:43Z","timestamp":1617976063000},"page":"505-522","source":"Crossref","is-referenced-by-count":2,"title":["A solution for the chicken and egg paradox in taxi e-hailing platforms: some evidence from the MyTaxi \u2013 FreeNow case"],"prefix":"10.1108","volume":"51","author":[{"given":"Mario","family":"Tani","sequence":"first","affiliation":[]},{"given":"Ciro","family":"Troise","sequence":"additional","affiliation":[]},{"given":"Gianpaolo","family":"Basile","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,4,1]]},"reference":[{"key":"key2022020411291194000_ref001","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.01.016","article-title":"Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media","volume":"53","year":"2020","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"3","key":"key2022020411291194000_ref002","doi-asserted-by":"publisher","first-page":"668","DOI":"10.1111\/j.1756-2171.2006.tb00037.x","article-title":"Competition in two-sided markets","volume":"37","year":"2006","journal-title":"The Rand Journal of Economics"},{"key":"key2022020411291194000_ref003","article-title":"Two-sided markets","volume-title":"The New Palgrave Dictionary of Economics","year":"2008","edition":"2nd ed"},{"issue":"2","key":"key2022020411291194000_ref004","doi-asserted-by":"publisher","first-page":"171","DOI":"10.2753\/MIS0742-1222250208","article-title":"Design and ownership of two-sided networks: implications for internet platforms","volume":"25","year":"2008","journal-title":"Journal of Management Information Systems"},{"issue":"4","key":"key2022020411291194000_ref005","doi-asserted-by":"publisher","first-page":"881","DOI":"10.1086\/666376","article-title":"Access-based consumption: the case of car sharing","volume":"39","year":"2012","journal-title":"Journal of Consumer Research"},{"key":"key2022020411291194000_ref006","first-page":"261","article-title":"Il governo dei sistemi complessi tra competenze attuali e capacit\u00e0 potenziali","volume-title":"Decisioni e scelte in contesti complessi","year":"2013"},{"key":"key2022020411291194000_ref007","doi-asserted-by":"publisher","DOI":"10.1108\/K-07-2018-0410","article-title":"Drivers of performance in a complex environment","year":"2019","journal-title":"Kybernetes"},{"issue":"5","key":"key2022020411291194000_ref008","doi-asserted-by":"crossref","first-page":"469","DOI":"10.1007\/s11213-016-9372-9","article-title":"Place marketing and management: a complex adaptive systems view: the strategic planning of the city of Avellino, Italy","volume":"29","year":"2016","journal-title":"Systemic Practice and Action Research"},{"issue":"1\/2","key":"key2022020411291194000_ref009","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1504\/IJFIP.2018.095858","article-title":"Revisiting complexity theory to achieve strategic intelligence","volume":"13","year":"2018","journal-title":"International Journal of Foresight and Innovation Policy"},{"key":"key2022020411291194000_ref010","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2019.100835","article-title":"Platform-mediated reputation systems in the sharing economy and incentives to provide service quality: the case of ridesharing services","volume":"39","year":"2019","journal-title":"Electronic Commerce Research and Applications"},{"issue":"8","key":"key2022020411291194000_ref011","doi-asserted-by":"publisher","first-page":"1595","DOI":"10.1016\/j.jbusres.2013.10.001","article-title":"You are what you can access: sharing and collaborative consumption online","volume":"67","year":"2014","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2022020411291194000_ref012","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1111\/jems.12311","article-title":"Managing competition on a two\u2010sided platform","volume":"28","year":"2018","journal-title":"Journal of Economics and Management Strategy"},{"first-page":"9","article-title":"Information and closure in systems theory: explorations in the complexity of possible life","year":"2006","key":"key2022020411291194000_ref013"},{"key":"key2022020411291194000_ref014","doi-asserted-by":"publisher","first-page":"28","DOI":"10.1016\/j.eist.2016.09.004","article-title":"Sharing for people, planet or profit? 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