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A survey-based approach was utilized to collect responses and a model was proposed and tested on 229 respondents from the University of Petra-Jordan.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The attitude was significantly influenced by peers' influence and the individuals' cybersecurity threats awareness, especially threats that emerged during the COVID-19 time.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The research benefits decision makers in educational institutions who intend to develop cybersecurity awareness programs and helps them to assess user cybersecurity background weaknesses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The research is the first to explore users' knowledge dimensions including organizational, information systems and social media as well as peers' influence on cybersecurity awareness. 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