{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,13]],"date-time":"2026-04-13T15:19:26Z","timestamp":1776093566629,"version":"3.50.1"},"reference-count":19,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2019,6,19]],"date-time":"2019-06-19T00:00:00Z","timestamp":1560902400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2019,6,19]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>With the rapidly improving communication technologies, a growing number of people communicate with each other in online environments. In particular, social networking services (SNSs) are one of the widely used and common places that enable active communication among users. To understand what drives successful online conversations in SNSs, this study aims to explore the roles of posts and first comments in successful online conversations.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>To address the purpose, the data of news-related channels in Reddit were collected and analyzed.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The study found that successful conversations tend to have the post and first comment with high scores. Also, the first comments in successful online conversations tend to be easier than those in other conversations.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The results reveal that successful online conversations can be generated not only with empathic posts but also with touching or attractive first comments. In other words, users are likely to participate in an online conversation that starts with an empathic post and first comment. Moreover, both practical and theoretical implications are presented.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-09-2018-0518","type":"journal-article","created":{"date-parts":[[2019,6,24]],"date-time":"2019-06-24T03:36:42Z","timestamp":1561347402000},"page":"876-884","source":"Crossref","is-referenced-by-count":6,"title":["Who drives successful online conversations? Unveiling the role of first user response"],"prefix":"10.1108","volume":"49","author":[{"given":"Ye-Eun","family":"Won","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiwon","family":"Kang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Daejin","family":"Choi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Eunil","family":"Park","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jinyoung","family":"Han","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020022015441571200_ref001","article-title":"The use of twitter hashtags in the formation of ad hoc publics","volume-title":"6th European Consortium for Political Research General Conference","year":"2011"},{"key":"key2020022015441571200_ref002","doi-asserted-by":"publisher","first-page":"233","DOI":"10.1145\/2817946.2817959.","article-title":"Characterizing conversation patterns in Reddit: from the perspectives of content properties and user participation behaviors","volume-title":"Proceedings of the 2015 ACM on Conference on Online Social Networks","year":"2015"},{"issue":"2","key":"key2020022015441571200_ref003","doi-asserted-by":"crossref","first-page":"317","DOI":"10.1111\/jcom.12084","article-title":"Echo chamber or public sphere? Predicting political orientation and measuring political homophily in twitter using big data","volume":"64","year":"2014","journal-title":"Journal of Communication"},{"key":"key2020022015441571200_ref004","first-page":"810","article-title":"The effect of post type, category and posting day on user interaction level on Facebook","volume-title":"Privacy, Security, Risk and Trust (PASSAT) and 2011 IEEE Third International Conference on Social Computing (SocialCom), 2011 IEEE Third International Conference on","year":"2011"},{"issue":"4","key":"key2020022015441571200_ref005","doi-asserted-by":"publisher","first-page":"486","DOI":"10.1177\/0893318907313712","article-title":"Examining the scope of channel expansion: a test of channel expansion theory with new and traditional communication media","volume":"21","year":"2008","journal-title":"Management Communication Quarterly"},{"issue":"1","key":"key2020022015441571200_ref006","first-page":"180","article-title":"The structural virality of online diffusion","volume":"62","year":"2015","journal-title":"Management Science"},{"issue":"2","key":"key2020022015441571200_ref007","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1177\/002194366900600202","article-title":"The fog index after twenty years","volume":"6","year":"1969","journal-title":"Journal of Business Communication"},{"key":"key2020022015441571200_ref008","article-title":"Predicting popular and viral image Cascades in Pinterest","volume-title":"International AAAI Conference on Web and Social Media (ICWSM)","year":"2017"},{"issue":"1","key":"key2020022015441571200_ref009","first-page":"29","article-title":"Comparative analysis of learner satisfaction and learning outcomes in online and face-to-face learning environments","volume":"11","year":"2000","journal-title":"Journal of Interactive Learning Research"},{"issue":"2","key":"key2020022015441571200_ref010","doi-asserted-by":"crossref","first-page":"971","DOI":"10.1016\/j.chb.2010.12.001","article-title":"The contribution of social network sites to exposure to political difference: the relationships among SNSs, online political messaging, and exposure to cross-cutting perspectives","volume":"27","year":"2011","journal-title":"Computers in Human Behavior"},{"key":"key2020022015441571200_ref011","doi-asserted-by":"publisher","first-page":"202","DOI":"10.1016\/j.jbusres.2017.09.039","article-title":"The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites","volume":"83","year":"2018","journal-title":"Journal of Business Research"},{"key":"key2020022015441571200_ref012","first-page":"153","article-title":"Social media marketing: How design features influence interactions with brand postings on Facebook","volume-title":"Advances in Advertising Research","year":"2012"},{"issue":"1","key":"key2020022015441571200_ref013","doi-asserted-by":"crossref","first-page":"20","DOI":"10.1016\/j.pubrev.2010.12.001","article-title":"Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media","volume":"37","year":"2011","journal-title":"Public Relations Review"},{"issue":"1","key":"key2020022015441571200_ref014","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1108\/10662240910927795","article-title":"Understanding the appeal of user-generated media: a uses and gratification perspective","volume":"19","year":"2009","journal-title":"Internet Research"},{"issue":"8","key":"key2020022015441571200_ref015","doi-asserted-by":"crossref","first-page":"e0161636","DOI":"10.1371\/journal.pone.0161636","article-title":"Evidence of online performance deterioration in user sessions on Reddit","volume":"11","year":"2016","journal-title":"PloS One"},{"key":"key2020022015441571200_ref016","first-page":"3500","article-title":"Political communication and influence through microblogging\u2013an empirical analysis of sentiment in twitter messages and retweet behavior, in: System science (HICSS)","volume-title":"2012 45th HI International Conference on, IEEE","year":"2012"},{"issue":"4","key":"key2020022015441571200_ref017","doi-asserted-by":"crossref","first-page":"378","DOI":"10.1108\/10662240910981353","article-title":"An empirical study of the driving forces behind online communities","volume":"19","year":"2009","journal-title":"Internet Research"},{"key":"key2020022015441571200_ref018","doi-asserted-by":"publisher","first-page":"81","DOI":"10.1145\/2615569.2615699","article-title":"Evolution of online user behavior during a social upheaval","year":"2014"},{"issue":"8","key":"key2020022015441571200_ref019","doi-asserted-by":"crossref","first-page":"431","DOI":"10.1089\/cyber.2015.0005","article-title":"They came, they liked, they commented: Social influence on Facebook news channels","volume":"18","year":"2015","journal-title":"Cyberpsychology, Behavior, and Social Networking"}],"container-title":["Kybernetes"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/K-09-2018-0518\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/K-09-2018-0518\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:50:07Z","timestamp":1753393807000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/k\/article\/49\/3\/876-884\/267082"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,6,19]]},"references-count":19,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2019,6,19]]}},"alternative-id":["10.1108\/K-09-2018-0518"],"URL":"https:\/\/doi.org\/10.1108\/k-09-2018-0518","relation":{},"ISSN":["0368-492X","0368-492X"],"issn-type":[{"value":"0368-492X","type":"print"},{"value":"0368-492X","type":"print"}],"subject":[],"published":{"date-parts":[[2019,6,19]]}}}