{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,18]],"date-time":"2026-03-18T18:24:35Z","timestamp":1773858275961,"version":"3.50.1"},"reference-count":34,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2017,2,6]],"date-time":"2017-02-06T00:00:00Z","timestamp":1486339200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2017,2,6]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>This paper aims to investigate the dynamics of a coordinate monopoly with established, risk-neutral firms; how these firms compete by adjusting prices; and when new competition(s) might enter the market with expectations of making more profits than any of the incumbents.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>All results are established on the intuition of systems research and the concept of Nash equilibria of game theory.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Established results include how in a developed marketplace, risk neutrality would lead to stagnation in profits and irrational decision on pricing, and a sufficient and necessary condition under which new competition(s) would enter, although the market is coordinately monopolized.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>Conclusions presented are initial results in the direction of research. More real-life-like, asymmetrical conditions need to be considered to see what variations of similar results could hold true.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>Presented are an operational aspect on how to compete although the consequent level of profits might not change much or any at all and how some of the key issues on market entry timing are theoretically resolved.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Social implications<\/jats:title>\n<jats:p>This work indicates that for the minimum objective of business survival, existing firms, no matter how established, have to without any choice participate in market competition and look for new market opportunities.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Other than the established thought-provoking results, this work is the first of its kind. It organically combines recent achievements of systems research with game theory to explore issues of marketing, market entry timing and the dynamics of business firms\u2019 behaviors.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-11-2016-0311","type":"journal-article","created":{"date-parts":[[2017,2,10]],"date-time":"2017-02-10T06:36:11Z","timestamp":1486708571000},"page":"256-271","source":"Crossref","is-referenced-by-count":29,"title":["At Nash equilibrium when new market competitions appear?"],"prefix":"10.1108","volume":"46","author":[{"given":"Jeffrey Yi-Lin","family":"Forrest","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"John","family":"Buttermore","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Theresa A.","family":"Wajda","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"27","key":"key2020120903443063800_ref001","first-page":"83","article-title":"Strategies of entering new markets","volume":"11","year":"2008","journal-title":"The Romanian Economic Journal"},{"key":"key2020120903443063800_ref002","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1016\/j.iref.2014.12.013","article-title":"Corporate governance, product market competition and dynamic capital structure","volume":"38","year":"2015","journal-title":"International Review of Economics & Finance"},{"issue":"1","key":"key2020120903443063800_ref003","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1287\/mksc.1040.0064","article-title":"Competitor see, competitor do: incumbent entry in new market niches","volume":"24","year":"2005","journal-title":"Marketing Science"},{"key":"key2020120903443063800_ref004","volume-title":"A Systemic Perspective on Cognition and Mathematics","year":"2013"},{"key":"key2020120903443063800_ref005","volume-title":"A Systems Perspective on Financial Systems","year":"2014"},{"key":"key2020120903443063800_ref006","volume-title":"Investment and Employment Opportunities in China","year":"2014"},{"key":"key2020120903443063800_ref007","doi-asserted-by":"crossref","first-page":"300","DOI":"10.1016\/j.lrp.2013.07.001","article-title":"Entry-timing strategies: the road ahead","volume":"46","year":"2013","journal-title":"Long Range Planning"},{"issue":"4","key":"key2020120903443063800_ref008","article-title":"Studies of thermal convection in a rotating cylinder with some implications for large-scale atmospheric motion","volume":"21","year":"1959","journal-title":"Meteorological Monographs (American Meteorological Society)"},{"key":"key2020120903443063800_ref009","doi-asserted-by":"crossref","first-page":"158","DOI":"10.1177\/002224379303000203","article-title":"Pioneer advantage: marketing logic or marketing legend?","volume":"30","year":"1993","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020120903443063800_ref010","doi-asserted-by":"crossref","first-page":"329","DOI":"10.1007\/s11293-012-9322-6","article-title":"Symbiotic production and downstream market competition","volume":"40","year":"2012","journal-title":"Atlantic Economic Journal"},{"issue":"4","key":"key2020120903443063800_ref011","doi-asserted-by":"crossref","first-page":"319","DOI":"10.1287\/mksc.2.4.319","article-title":"Defensive marketing strategies","volume":"2","year":"1983","journal-title":"Marketing Science"},{"key":"key2020120903443063800_ref012","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1002\/qj.49707933916","article-title":"Some experiments on thermal convection in a rotating liquid","volume":"79","year":"1953","journal-title":"Quarterly Journal of Royal Meteorological Society"},{"issue":"1","key":"key2020120903443063800_ref013","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1287\/mksc.1050.0122","article-title":"Setting quality expectations when entering a market: what should the promise be?","volume":"25","year":"2006","journal-title":"Marketing Science"},{"issue":"7","key":"key2020120903443063800_ref014","doi-asserted-by":"crossref","first-page":"805","DOI":"10.1287\/mnsc.34.7.805","article-title":"Defensive marketing strategies: an equilibrium analysis based on decoupled response function models","volume":"34","year":"1988","journal-title":"Management Science"},{"issue":"1","key":"key2020120903443063800_ref015","doi-asserted-by":"crossref","first-page":"237","DOI":"10.2307\/3003410","article-title":"Product differentiation in a market with endogenous sequential entry","volume":"11","year":"1980","journal-title":"Bell Journal of Economy"},{"key":"key2020120903443063800_ref016","doi-asserted-by":"crossref","first-page":"369","DOI":"10.1016\/j.lrp.2013.06.004","article-title":"How late should Johnny-come-lately come?","volume":"46","year":"2013","journal-title":"Long Range Planning"},{"key":"key2020120903443063800_ref017","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1002\/smj.4250090706","article-title":"First-mover advantages","volume":"9","year":"1988","journal-title":"Strategic Management Journal"},{"key":"key2020120903443063800_ref018","first-page":"312","article-title":"Conundra and progress: research on entry order and performance","volume":"44","year":"2013","journal-title":"Long Range Planning"},{"issue":"2","key":"key2020120903443063800_ref019","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/0270-0255(87)90518-5","article-title":"A model of general systems","volume":"9","year":"1987","journal-title":"Mathematical Modelling: An International Journal"},{"key":"key2020120903443063800_ref020","doi-asserted-by":"crossref","first-page":"738","DOI":"10.1016\/0895-7177(88)90591-2","article-title":"Can the world be studied in the viewpoint of systems?","volume":"11","year":"1988","journal-title":"Mathematical Computing Modeling"},{"key":"key2020120903443063800_ref021","volume-title":"General Systems Theory: A Mathematical Approach","year":"1999"},{"issue":"3\/4","key":"key2020120903443063800_ref022","doi-asserted-by":"crossref","first-page":"484","DOI":"10.1108\/03684920710747101","article-title":"Systemic yoyo model and applications in Newton\u2019s, Kepler\u2019s Laws, etc.","volume":"36","year":"2007","journal-title":"Kybernetes: The International Journal of Systems and Cybernetics"},{"key":"key2020120903443063800_ref023","volume-title":"Systemic Yoyos: Impacts of the Second Dimension","year":"2009"},{"key":"key2020120903443063800_ref024","volume-title":"Systemic Structure behind Human Organizations: From Civilizations to Individuals","year":"2011"},{"key":"key2020120903443063800_ref025","doi-asserted-by":"crossref","first-page":"52","DOI":"10.1016\/0895-7177(90)90146-E","article-title":"Several epistemological problems related to the concept of systems","volume":"14","year":"1990","journal-title":"Mathematical Computing Modeling"},{"key":"key2020120903443063800_ref026","volume-title":"Fast second: How smart Companies Bypass Radical Innovation to Enter and Dominate New Markets","year":"2005"},{"issue":"4","key":"key2020120903443063800_ref027","doi-asserted-by":"crossref","first-page":"427","DOI":"10.1086\/296442","article-title":"Competitive promotional strategies","volume":"61","year":"1988","journal-title":"Journal of Business"},{"issue":"2","key":"key2020120903443063800_ref028","doi-asserted-by":"crossref","first-page":"369","DOI":"10.1111\/jems.12091","article-title":"Entering new markets in the presence of competition: price discrimination vs cannibalization","volume":"24","year":"2015","journal-title":"Journal of Economics and Management Strategies"},{"key":"key2020120903443063800_ref029","volume-title":"When Giants Stumble: Classic Business Blunders and How to Avoid Them","year":"1999"},{"issue":"4","key":"key2020120903443063800_ref030","first-page":"651","article-title":"A model of sales","volume":"70","year":"1980","journal-title":"American Economic Review"},{"key":"key2020120903443063800_ref031","volume-title":"Beyond Nonstructural Quantitative Analysis: Blown-ups, Spinning Currents and Modern Science","year":"2002"},{"key":"key2020120903443063800_ref032","volume-title":"Capital Account Liberation: Methods and Applications","year":"2015"},{"issue":"5","key":"key2020120903443063800_ref033","doi-asserted-by":"crossref","first-page":"1388","DOI":"10.1177\/0149206314563982","article-title":"Entry timing: enduring lessons and future directions","volume":"41","year":"2015","journal-title":"Journal of Management"},{"key":"key2020120903443063800_ref034","doi-asserted-by":"crossref","first-page":"325","DOI":"10.1509\/jmr.13.0616","article-title":"Do firms endowed with greater strategic capability earn higher profits?","volume":"52","year":"2015","journal-title":"Journal of Marketing Research"}],"container-title":["Kybernetes"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/K-11-2016-0311\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/K-11-2016-0311\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:51:00Z","timestamp":1753393860000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/k\/article\/46\/2\/256-271\/273193"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,2,6]]},"references-count":34,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2017,2,6]]}},"alternative-id":["10.1108\/K-11-2016-0311"],"URL":"https:\/\/doi.org\/10.1108\/k-11-2016-0311","relation":{},"ISSN":["0368-492X"],"issn-type":[{"value":"0368-492X","type":"print"}],"subject":[],"published":{"date-parts":[[2017,2,6]]}}}