{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,7]],"date-time":"2026-03-07T05:19:28Z","timestamp":1772860768286,"version":"3.50.1"},"reference-count":113,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2021,4,1]],"date-time":"2021-04-01T00:00:00Z","timestamp":1617235200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2022,1,5]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study aims to propose an integrated model based on the DeLone and McLean Information System Success Model (DMISS) to examine whether quality factors (system, service and information) can affect user satisfaction and performance of cloud-based marketing systems.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Recently, technologies change quickly, innovation becomes a vital base of productivity and sustainable growth of businesses is widely accepted. Cyber-physical system technologies help industries change production and marketing cycles according to customers\u2019 needs in real-time. In addition, processing information through cloud service helps companies meet customer needs. The advantages of cloud technology also make it easier for companies to quickly collect the latest data from various sources, making it more effective in decision-making. This research recommends cloud-based marketing to help companies maximize their revenue by providing useful information and better quality for business development. The data were gathered from China automotive companies\u2019 customers. A total of 220 questionnaires were distributed, and 165 (82.5%) usable questionnaires were analyzed using structural equation modeling.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>This study verified that costumers\u2019 perceived information quality, system quality and service quality positively caused the user satisfaction in the cloud-based marketing system.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>This paper presents beneficial advice for improving cloud-based marketing systems. Besides, the topic is relevant to cloud-based marketing systems\u2019 success. A better understanding of the impact of intention to use and user satisfaction on cloud-based marketing systems could significantly enhance companies\u2019 success. This paper\u2019s theoretical and practical contributions are expressed to guide organizations and policymakers in increasing cloud-based marketing systems acceptance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study empirically tests the relationship of quality factors and performance outcome of cloud-based marketing system through a model based on DeLone and McLean theory. This study bridges the research gap by identifying the factors that drive the adoption of cloud-based services in marketing and the impact of user satisfaction and intention to use on the cloud-based marketing system performance in the case of china companies.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-11-2020-0778","type":"journal-article","created":{"date-parts":[[2021,4,9]],"date-time":"2021-04-09T13:46:33Z","timestamp":1617975993000},"page":"485-503","source":"Crossref","is-referenced-by-count":11,"title":["Quality factors and performance outcome of cloud-based marketing system"],"prefix":"10.1108","volume":"51","author":[{"given":"Ying","family":"Liu","sequence":"first","affiliation":[]},{"given":"Tang","family":"Wang","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,4,1]]},"reference":[{"issue":"3","key":"key2022051013002610300_ref001","doi-asserted-by":"crossref","first-page":"365","DOI":"10.1111\/j.1365-2125.2010.03830.x","article-title":"Diabetes mellitus and Alzheimer's disease: shared pathology and treatment?","volume":"71","year":"2011","journal-title":"British Journal of Clinical Pharmacology"},{"key":"key2022051013002610300_ref002","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1016\/j.ijinfomgt.2018.06.001","article-title":"Investigating the impact of social media advertising features on customer purchase intention","volume":"42","year":"2018","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2022051013002610300_ref003","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1016\/j.ijinfomgt.2017.01.002","article-title":"Factors influencing adoption of mobile banking by Jordanian bank customers: extending UTAUT2 with trust","volume":"37","year":"2017","journal-title":"International Journal of Information Management"},{"issue":"4","key":"key2022051013002610300_ref004","doi-asserted-by":"crossref","first-page":"630","DOI":"10.20533\/ijicr.2042.4655.2015.0078","article-title":"Trusted energy efficient cloud-based services brokerage platform","volume":"6","year":"2015","journal-title":"International Journal of Intelligent Computing Research"},{"issue":"2","key":"key2022051013002610300_ref005","doi-asserted-by":"crossref","first-page":"104","DOI":"10.5539\/ibr.v10n2p104","article-title":"Relationship between corporate social responsibility and marketing performance: the mediating effect of customer value and corporate image","volume":"10","year":"2017","journal-title":"International Business Research"},{"issue":"1","key":"key2022051013002610300_ref006","first-page":"27","article-title":"Validation of a computer user satisfaction questionnaire to measure is success in small business","volume":"37","year":"2005","journal-title":"Journal of Research and Practice in Information Technology"},{"key":"key2022051013002610300_ref007","doi-asserted-by":"crossref","first-page":"382","DOI":"10.1016\/j.chb.2017.01.024","article-title":"Antecedents and consequences of cloud computing adoption in education to achieve knowledge management","volume":"70","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"1\/2","key":"key2022051013002610300_ref008","first-page":"65","article-title":"In pursuit of enhanced customer retention management: review, key issues, and future directions","volume":"5","year":"2018","journal-title":"Customer Needs and Solutions"},{"key":"key2022051013002610300_ref009","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1016\/j.ijinfomgt.2018.09.002","article-title":"Consumer use of mobile banking (M-Banking) in Saudi Arabia: toward an integrated model","volume":"44","year":"2019","journal-title":"International Journal of Information Management"},{"key":"key2022051013002610300_ref010","doi-asserted-by":"crossref","first-page":"343","DOI":"10.1016\/j.solener.2018.05.003","article-title":"Risk-assessment of photovoltaic-wind-battery-grid based large industrial consumer using information gap decision theory","volume":"169","year":"2018","journal-title":"Solar Energy"},{"key":"key2022051013002610300_ref011","doi-asserted-by":"crossref","unstructured":"Bansal, H.S. and Taylor, S. 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