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One of the manufacturers can choose to develop batteries or buy batteries. The authors assume consumers do not have enough trust in the manufacturer-made battery.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Stackelberg game is made use of to study the battery R&amp;D strategy of the manufacturer under the incentive of government subsidies. This paper makes a comparative analysis on six situations, then the authors get some conclusions and give some managerial insights.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that subsidy strategies do not necessarily reduce actual payments when the manufacturer does not research and develop batteries. The retail prices and actual payments are closely related to the substitutability and total cost advantage of product. The authors also find consumer trust positively affects the demand of the electric vehicles using the manufacturer-made batteries and then affects the manufacturer's battery R&amp;D decision. When consumers have low trust in manufacturer-made battery, subsidy can bring greater sales and make R&amp;D more profitable than procurement, so that the manufacturer chooses R&amp;D. This study's findings also suggest consumer subsidy is always better for the government.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Distinguished from previous studies, the authors discuss the decision-making of component research, and introduce various government subsidy strategies and consumer trust to study their roles in the manufacturer's battery R&amp;D choice.<\/jats:p><\/jats:sec>","DOI":"10.1108\/k-11-2021-1158","type":"journal-article","created":{"date-parts":[[2022,6,15]],"date-time":"2022-06-15T07:46:40Z","timestamp":1655279200000},"page":"4441-4475","source":"Crossref","is-referenced-by-count":12,"title":["Battery R&amp;D decision of electric vehicle manufacturer considering government subsidy"],"prefix":"10.1108","volume":"52","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7206-1994","authenticated-orcid":false,"given":"Hua","family":"Ke","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2917-7729","authenticated-orcid":false,"given":"Xingyue","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2022,6,15]]},"reference":[{"key":"key2024091916090538000_ref001","doi-asserted-by":"crossref","first-page":"107523","DOI":"10.1016\/j.ijpe.2019.107523","article-title":"Greening products in a supply chain under market segmentation and different channel power structures","volume":"223","year":"2020","journal-title":"International Journal of Production Economics"},{"key":"key2024091916090538000_ref002","doi-asserted-by":"crossref","first-page":"122053","DOI":"10.1016\/j.jclepro.2020.122053","article-title":"Green purchase intention: effects of electronic service quality and customer green psychology","volume":"267","year":"2020","journal-title":"Journal of Cleaner Production"},{"key":"key2024091916090538000_ref003","unstructured":"AutoHome (2020), available at: http:\/\/ev.m.autohome.com.cn\/cygj (accessed 10 January 2022)."},{"key":"key2024091916090538000_ref004","doi-asserted-by":"crossref","first-page":"131","DOI":"10.1016\/j.cie.2018.03.032","article-title":"Emission reduction decision and coordination of a make-to-order supply chain with two products under cap-and-trade regulation","volume":"119","year":"2018","journal-title":"Computers and Industrial Engineering"},{"key":"key2024091916090538000_ref005","unstructured":"Battery China Network (2020), available at: http:\/\/www.cbea.com\/djgc\/202011\/896618.html (accessed 10 January 2022)."},{"issue":"3","key":"key2024091916090538000_ref006","doi-asserted-by":"crossref","first-page":"832","DOI":"10.1016\/j.ejor.2020.05.014","article-title":"Manufacturer vs. consumer subsidy with green technology investment and environmental concern","volume":"287","year":"2020","journal-title":"European Journal of Operational Research"},{"key":"key2024091916090538000_ref007","unstructured":"Bullis, K. 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