{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,20]],"date-time":"2026-03-20T02:44:01Z","timestamp":1773974641795,"version":"3.50.1"},"reference-count":23,"publisher":"Emerald","issue":"9","license":[{"start":{"date-parts":[[2016,10,3]],"date-time":"2016-10-03T00:00:00Z","timestamp":1475452800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2016,10,3]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to study the cooperation and pricing strategies for e-commerce platforms when considering seller classification.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>E-commerce platforms serve to facilitate trade and generate revenue from the participants. By classifying the sellers in the market into two types (the individual sellers vs the professional sellers), the authors examine how the interaction between the two types of sellers affects the platform\u2019s cooperation and pricing decisions. Specifically, the authors compare two cooperation strategies for the platform: cooperating only with the professional sellers (strategy I); and cooperating with both the two types of sellers (strategy II).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>When the platform attractiveness for the professional sellers is high enough, strategy II is absolutely beneficial than strategy I; whereas when the platform attractiveness for the professional sellers is low and the performance requirement of the individual sellers is relatively high, strategy I will be more beneficial.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>For a platform choosing strategy II, it should make effort to differentiate between the different types of sellers by the product or service quality.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The paper is among the first to study the cooperation and pricing strategies for the e-commerce platform with seller classification.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-12-2015-0318","type":"journal-article","created":{"date-parts":[[2016,12,2]],"date-time":"2016-12-02T05:13:58Z","timestamp":1480655638000},"page":"1369-1386","source":"Crossref","is-referenced-by-count":5,"title":["Cooperation strategies for e-commerce platforms with seller classification"],"prefix":"10.1108","volume":"45","author":[{"given":"Ya\u2019nan","family":"Ji","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiaoyan","family":"Xu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yanhong","family":"Sun","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"1","key":"key2020121204323131400_ref001","doi-asserted-by":"crossref","first-page":"152","DOI":"10.1287\/isre.2013.0505","article-title":"Platform performance investment in the presence of network externalities","volume":"25","year":"2014","journal-title":"Information Systems Research"},{"issue":"3","key":"key2020121204323131400_ref002","doi-asserted-by":"crossref","first-page":"668","DOI":"10.1111\/j.1756-2171.2006.tb00037.x","article-title":"Competition in two-sided markets","volume":"37","year":"2006","journal-title":"The RAND Journal of Economics"},{"key":"key2020121204323131400_ref003","unstructured":"Bender, M., Gal-Or, E. and Geylani, T. 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