{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:26:39Z","timestamp":1754155599716,"version":"3.41.2"},"reference-count":45,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2017,12,13]],"date-time":"2017-12-13T00:00:00Z","timestamp":1513123200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["K"],"published-print":{"date-parts":[[2018,2,23]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this study is to discover valuable customers for enterprises. The international market of Taiwan airlines can be enhanced; thus, this study aims at Taiwan\u2019s airline market as a research area.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This research uses data mining technologies with a proposed model to analyse airline customer values for big data online marketing systems, such as customer relationship management (CRM) system. The research applied supervised apriori algorithm, socio-economic variables and a proposed model to discover the rules\/markets.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results show that eight markets were discovered and three association rules were established for business systems of airlines.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>The valuable travellers\/markets can be discovered by this research. By collecting shoppers\u2019 transactional data, global online CRM and point of sales (POS) systems can be big data marketing systems. The research framework can be easily applied in online CRM\/POS or big data marketing systems for international airlines; however, it is for other global businesses as well.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/k-12-2016-0348","type":"journal-article","created":{"date-parts":[[2017,12,13]],"date-time":"2017-12-13T09:47:24Z","timestamp":1513158444000},"page":"525-538","source":"Crossref","is-referenced-by-count":11,"title":["Identifying high-value airlines customers for strategies of online marketing systems"],"prefix":"10.1108","volume":"47","author":[{"given":"Wen-Yu","family":"Chiang","sequence":"first","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2017,12,13]]},"reference":[{"issue":"2","key":"key2021041509363435100_ref001","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1145\/170036.170072","article-title":"Mining association rules between sets of items in large databases","volume":"22","year":"1993","journal-title":"Acm Sigmod Record"},{"issue":"3","key":"key2021041509363435100_B1a","doi-asserted-by":"crossref","first-page":"331","DOI":"10.1108\/00251740510589733","article-title":"Customer-based corporate valuation: integrating the concepts of customer equity and shareholder value","volume":"43","year":"2005","journal-title":"Management Decision"},{"edition":"2nd ed.","volume-title":"Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management","year":"2004","key":"key2021041509363435100_ref002"},{"first-page":"32","volume-title":"Retail Store Segmentation for Target Marketing. 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