{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,24]],"date-time":"2026-07-24T03:27:00Z","timestamp":1784863620462,"version":"3.55.0"},"reference-count":85,"publisher":"Emerald","issue":"9","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,9,25]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>The increasing social media use has been widely recognized for its adverse effects, such as social media fatigue. With the continuously increasing friends on social media, the dissimilarity of individuals in terms of age, personality, and values has increased. It is unclear whether perceived dissimilarity with others is associated with social media fatigue. The authors attempted to bridge this gap by constructing a \u201cperception\u2013emotion\u2013behavioral\u201d research framework. This study investigated the influence of individual perceived dissimilarity on social media fatigue. The authors further investigated the mechanisms mediating the three dimensions of social anxiety in the model.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>This study examined the mechanisms by which individual perceived dissimilarity influences social media fatigue, particularly using WeChat application. A field survey study conducted in China with 408 subjects of WeChat app users was used in this study to analyze the study model.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>The obtained results demonstrate that individual perceived dissimilarity has a significant positive effect contributing to social media fatigue, perceived dissimilarity is positively correlated to social anxiety. Social anxiety positively affects social media fatigue, and social anxiety partially mediates the positive effect between perceived dissimilarity and social media fatigue.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>First, the study confirmed the influence of perceived dissimilarity on social media fatigue, which may enrich the antecedent mechanisms of social media fatigue. Second, the authors demonstrated the social anxiety-mediated development of fatigue. The findings provide an in-depth understanding of users' fatigue. Third, the findings of this study provide valuable insights for preventing of social media fatigue.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/k-12-2021-1328","type":"journal-article","created":{"date-parts":[[2022,4,6]],"date-time":"2022-04-06T15:19:31Z","timestamp":1649258371000},"page":"3834-3853","source":"Crossref","is-referenced-by-count":10,"title":["The effect of individual perceived dissimilarity on social media fatigue: the mediating role of social anxiety"],"prefix":"10.1108","volume":"52","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6596-4212","authenticated-orcid":false,"given":"Hongjun","family":"Yang","sequence":"first","affiliation":[{"name":"School of Economics and Management , , Beijing,","place":["China"]},{"name":"Beijing University of Posts and Telecommunications , , Beijing,","place":["China"]},{"name":"Manzhouli College of Inner Mongolia University , Manzhouli,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3365-6930","authenticated-orcid":false,"given":"Shengtai","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Economics and Management , , Beijing,","place":["China"]},{"name":"Beijing University of Posts and Telecommunications , , Beijing,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0700-2052","authenticated-orcid":false,"given":"Zengmao","family":"Yang","sequence":"additional","affiliation":[{"name":"School of Economics and Management , , Beijing,","place":["China"]},{"name":"Beijing University of Posts and Telecommunications , , Beijing,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,4,7]]},"reference":[{"key":"2025072821110937000_ref001","doi-asserted-by":"crossref","DOI":"10.3389\/fnhum.2021.635932","article-title":"The seeking drive and its fixation: a neuro-psycho-evolutionary approach to the pathology of addiction","volume":"15","author":"Alcaro","year":"2021","journal-title":"Frontiers in Human Neuroscience"},{"key":"2025072821110937000_ref002","doi-asserted-by":"crossref","first-page":"296","DOI":"10.1016\/j.chb.2017.03.011","article-title":"Development and validation of social anxiety scale for social media users","volume":"72","author":"Alk","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025072821110937000_ref003","doi-asserted-by":"crossref","first-page":"20","DOI":"10.1108\/01425450810835392","article-title":"Perceived diversity and organizational performance","volume":"30","author":"Allen","year":"2008","journal-title":"Employee Relations"},{"issue":"1","key":"2025072821110937000_ref004","doi-asserted-by":"crossref","first-page":"13","DOI":"10.2307\/25148715","article-title":"The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalization","volume":"30","author":"Awad","year":"2006","journal-title":"MIS Quarterly"},{"issue":"1","key":"2025072821110937000_ref005","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1111\/1540-4560.00247","article-title":"Can you see the real me? 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