{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T19:28:54Z","timestamp":1771010934102,"version":"3.50.1"},"reference-count":16,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2016,6,20]],"date-time":"2016-06-20T00:00:00Z","timestamp":1466380800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,6,20]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http:\/\/lg-sl.net<\/jats:uri>) and mobile (http\/\/m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. <\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n \u2013 SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/lht-02-2016-0014","type":"journal-article","created":{"date-parts":[[2016,6,9]],"date-time":"2016-06-09T04:26:06Z","timestamp":1465446366000},"page":"197-206","source":"Crossref","is-referenced-by-count":18,"title":["Search engine optimization"],"prefix":"10.1108","volume":"34","author":[{"given":"Sungin","family":"Lee","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wonhong","family":"Jang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Eunsol","family":"Lee","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sam G.","family":"Oh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020121502592531600_b1","doi-asserted-by":"crossref","unstructured":"Arlitsch, K.\n , \n OBrien, P.\n and \n Rossmann, B.\n (2013), \u201cManaging search engine optimization: an introduction for library administrators\u201d, \n Journal of Library Administration\n , Vol. 53 Nos 2-3, pp. 177-188.","DOI":"10.1080\/01930826.2013.853499"},{"key":"key2020121502592531600_b2","doi-asserted-by":"crossref","unstructured":"Cahill, K.\n and \n Chalut, R.\n (2009), \u201cOptimal results: what libraries need to know about Google and search engine optimization\u201d, \n The Reference Librarian\n , Vol. 50 No. 3, pp. 234-247.","DOI":"10.1080\/02763870902961969"},{"key":"key2020121502592531600_b3","unstructured":"Cantrell, J.\n , \n Cellentani, D.\n , \n De Rosa, C.\n , \n Hawk, J.\n , \n Jenkins, L.\n and \n Wilson, A.\n (2005), \n Perceptions of Libraries and Information Resources\n , OCLC, Dublin, OH."},{"key":"key2020121502592531600_b4","unstructured":"Coopee, T.\n (2000), \u201cHow to climb search engine rankings\u201d, \n Info World\n , Vol. 22 No. 24, p. 61."},{"key":"key2020121502592531600_b5","unstructured":"Davis, H.\n (2006), \n Search Engine Optimization\n , O\u2019Reilly Media, Inc., Sebastopol, CA."},{"key":"key2020121502592531600_b6","unstructured":"DeRidder, J.L.\n (2008), \u201cGooglizing a digital library\u201d, \n The Code4Lib Journal\n , No. 2, available at: http:\/\/journal.code4lib.org\/articles\/43 (accessed January 5, 2016)."},{"key":"key2020121502592531600_b7","unstructured":"Enge, E.\n , \n Spencer, S.\n , \n Stricchiola, J.\n and \n Fishkin, R.\n (2012), \n The Art of SEO\n , O\u2019Reilly Media, Inc., Sebastopol, CA."},{"key":"key2020121502592531600_b8","unstructured":"Gasparotto, M.\n (2014), \u201cSearch engine optimization for the research librarian: a case study using the bibliography of us latina lesbian history and culture\u201d, \n Practical Academic Librarianship: The International Journal of the SLA Academic Division\n , Vol. 4 No. 1, pp. 15-34."},{"key":"key2020121502592531600_b9","unstructured":"Gauder, B.\n (2011), \u201cPerceptions of libraries, 2010: context and community\u201d, a report to the OCLC Membership, OCLC Online Computer Library Center, Inc., Dublin, OH."},{"key":"key2020121502592531600_b10","unstructured":"Halavais, A.\n (2013), \n Search Engine Society\n , John Wiley \n\t\t\t\t\t&\n\t\t\t\t Sons, Hoboken, NJ."},{"key":"key2020121502592531600_b11","doi-asserted-by":"crossref","unstructured":"Killoran, J.B.\n (2013), \u201cHow to use search engine optimization techniques to increase website visibility\u201d, \n Professional Communication, IEEE Transactions on\n , Vol. 56 No. 1, pp. 50-66.","DOI":"10.1109\/TPC.2012.2237255"},{"key":"key2020121502592531600_b12","doi-asserted-by":"crossref","unstructured":"Lewandowski, D.\n and \n Gorman, G.\n (2015), \u201cLiving in a world of biased search engines\u201d, \n Online Information Review\n , Vol. 39 No. 3, pp. 278-280.","DOI":"10.1108\/OIR-03-2015-0089"},{"key":"key2020121502592531600_b13","unstructured":"McAfee, A.\n , \n Brynjolfsson, E.\n , \n Davenport, T.H.\n , \n Patil, D.\n and \n Barton, D.\n (2012), \u201cBig data. The management revolution\u201d, \n Harvard Business Review\n , Vol. 90 No. 10, pp. 61-67."},{"key":"key2020121502592531600_b14","doi-asserted-by":"crossref","unstructured":"Onaifo, D.\n and \n Rasmussen, D.\n (2013), \u201cIncreasing libraries\u2019 content findability on the web with search engine optimization\u201d, \n Library Hi Tech\n , Vol. 31 No. 1, pp. 87-108.","DOI":"10.1108\/07378831311303958"},{"key":"key2020121502592531600_b15","unstructured":"Park, M.\n , \n Choi, S.-h.\n and \n Seo, T.\n (2013), \u201cSearch engine optimization for a scholarly website: a case of KoreaScience\u201d, \n The Korea Contents Association, International Conference on Convergence Content\n , Vol. 11 No. 2, pp. 171-172."},{"key":"key2020121502592531600_b16","doi-asserted-by":"crossref","unstructured":"Rushton, E.E.\n , \n Kelehan, M.D.\n and \n Strong, M.A.\n (2008), \u201cSearching for a new way to reach patrons: a search engine optimization pilot project at Binghamton University Libraries\u201d, \n Journal of Web Librarianship\n , Vol. 2 No. 4, pp. 525-547.","DOI":"10.1080\/19322900802484248"}],"container-title":["Library Hi Tech"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/LHT-02-2016-0014","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/LHT-02-2016-0014\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/LHT-02-2016-0014\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:14:02Z","timestamp":1753395242000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/lht\/article\/34\/2\/197-206\/262272"}},"subtitle":["A case study using the bibliographies of LG Science Land in Korea"],"short-title":[],"issued":{"date-parts":[[2016,6,20]]},"references-count":16,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2016,6,20]]}},"alternative-id":["10.1108\/LHT-02-2016-0014"],"URL":"https:\/\/doi.org\/10.1108\/lht-02-2016-0014","relation":{},"ISSN":["0737-8831"],"issn-type":[{"value":"0737-8831","type":"print"}],"subject":[],"published":{"date-parts":[[2016,6,20]]}}}