{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,25]],"date-time":"2025-09-25T14:27:02Z","timestamp":1758810422037,"version":"3.41.2"},"reference-count":54,"publisher":"Emerald","issue":"6","license":[{"start":{"date-parts":[[2023,6,13]],"date-time":"2023-06-13T00:00:00Z","timestamp":1686614400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["LHT"],"published-print":{"date-parts":[[2024,11,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Microblogs are communication platforms for companies and consumers that challenge companies' brand marketing strategies. This paper provides a theoretical basis for expanding microblog applications and a practical basis for improving the effectiveness of brand marketing.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors use factor analysis to extract the factors of microblog user influence and construct a structural equation model to reveal the interaction mechanism of the influencing factors. Additionally, the authors clarify the promotion and enhancement effects of these factors.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Microblog user influence can be converted into richness, interaction and value factors. The richness factor significantly affects the latter two, whereas the interaction factor does not affect the value factor.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>First, the sample used is limited to media industry practitioners. To increase generalizability, diverse groups should be included in future studies. Second, this model's theoretical explanatory ability can be further developed by adding other meaningful factors beyond the existing ones.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study analyzes the factors of microblog user influence in China and validates the relevant elements. As a result, it improves the influence research on social media users and benefits the practice of information recommendation and microblog marketing.<\/jats:p><\/jats:sec>","DOI":"10.1108\/lht-04-2022-0193","type":"journal-article","created":{"date-parts":[[2023,6,10]],"date-time":"2023-06-10T01:09:35Z","timestamp":1686359375000},"page":"1796-1809","source":"Crossref","is-referenced-by-count":1,"title":["User influence and microblog marketing: a case study of Sina Weibo in China"],"prefix":"10.1108","volume":"42","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4305-1241","authenticated-orcid":false,"given":"Xiaoguang","family":"Wang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yijun","family":"Gao","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhuoyao","family":"Lu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2023,6,13]]},"reference":[{"issue":"1","key":"key2024110704501554700_ref001","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1287\/isre.1120.0470","article-title":"Introduction to the special issue social media and business transformation: a framework for research","volume":"24","year":"2013","journal-title":"Information Systems Research"},{"issue":"4","key":"key2024110704501554700_ref002","doi-asserted-by":"crossref","first-page":"755","DOI":"10.1016\/j.dss.2010.08.023","article-title":"Quality evaluation of product reviews using an information quality framework","volume":"50","year":"2011","journal-title":"Decision Support Systems"},{"issue":"7","key":"key2024110704501554700_ref003","doi-asserted-by":"crossref","first-page":"913","DOI":"10.1108\/OIR-08-2015-0267","article-title":"A user's personality prediction approach by mining network interaction behaviors on Facebook","volume":"40","year":"2016","journal-title":"Online Information Review"},{"article-title":"Empirical research of microblog information transmission range by guard nodes","volume-title":"International Symposium on Application of Materials Science and Energy Materials (SAMSE)","year":"2017","key":"key2024110704501554700_ref004"},{"key":"key2024110704501554700_ref005","article-title":"Unpacking the black box: how to promote citizen engagement through government social media during the COVID-19 crisis","volume":"110","year":"2020","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"key2024110704501554700_ref006","first-page":"1","article-title":"Analysis on communication influence of official microblogs","volume":"2021","year":"2021","journal-title":"Discrete Dynamics in Nature and Society"},{"issue":"1","key":"key2024110704501554700_ref007","doi-asserted-by":"crossref","first-page":"164","DOI":"10.1108\/OIR-11-2020-0514","article-title":"Determining factors of participants' attitudes toward the ethics of social media data research","volume":"46","year":"2022","journal-title":"Online Information Review"},{"issue":"6","key":"key2024110704501554700_ref008","doi-asserted-by":"publisher","first-page":"57","DOI":"10.1108\/LHT-07-2017-0146","article-title":"Tolerance analysis in scale-free social networks with varying degree exponents","volume":"37","year":"2019","journal-title":"Library Hi Tech"},{"issue":"4","key":"key2024110704501554700_ref009","doi-asserted-by":"crossref","first-page":"458","DOI":"10.1108\/OIR-06-2015-0176","article-title":"Does social media matter for post typology? 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