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In this context, we aim to investigate the success factors which can positively influence the continuous usage intention of IoT service with the mediation effect of perceived public value.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A conceptual model based on the strong literature and theoretical background is tailored to provide factors for IoT services success in the public sector. A quantitative survey was conducted through 381 citizens using IoT services to validate the proposed conceptual model using structural equation modeling approach in order to examine the influence of identified constructs on the continuous usage intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results highlighted that the proposed model successfully accounted for about 59% perceived variance in public value creation and 63% perceived variance in citizens' continuous usage intention. IoT services success is best dignified by the perceptions of citizens who use the services, therefore, this study identifies the positive role of digital society affinity in context of social sustainability and it climaxes that the real value of IoT in public sector comes from establishment of services on top of the service delivery and that's where the public value is going to be created.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The use of IoT technology in public services will fetch much benefit to the citizens as well as to the government. The study findings are significant in identifying good practices for generating public value in digital society affinity.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The integrated conceptual model explores the driving factors of citizens' inclination towards IoT technology in a social context. Through this study, we can analyze the role of perceived public value in enhancing the citizens' engagement with IoT services. The government policymakers and ICT managers take help from this study to designing IoT public services with making the government more responsive to citizens.<\/jats:p><\/jats:sec>","DOI":"10.1108\/lht-05-2021-0156","type":"journal-article","created":{"date-parts":[[2021,8,23]],"date-time":"2021-08-23T07:35:32Z","timestamp":1629704132000},"page":"1214-1237","source":"Crossref","is-referenced-by-count":28,"title":["IoT as societal transformer: improving citizens' continuous usage intention in digital society through perceived public value"],"prefix":"10.1108","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8879-7063","authenticated-orcid":false,"given":"Sohail Raza","family":"Chohan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1303-363X","authenticated-orcid":false,"given":"Guangwei","family":"Hu","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0993-0207","authenticated-orcid":false,"given":"Asad Ullah","family":"Khan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0141-5967","authenticated-orcid":false,"given":"Ahmed Tisman","family":"Pasha","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6982-4428","authenticated-orcid":false,"given":"Fizzah","family":"Saleem","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5279-5659","authenticated-orcid":false,"given":"Muhammad Atif","family":"Sheikh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2021,8,24]]},"reference":[{"key":"key2023082310134975700_ref001","doi-asserted-by":"publisher","first-page":"67","DOI":"10.1016\/j.chb.2019.08.004","article-title":"Evaluating E-learning systems success: an empirical study","volume":"102","year":"2020","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"key2023082310134975700_ref002","doi-asserted-by":"publisher","first-page":"99","DOI":"10.1016\/j.ijinfomgt.2017.01.002","article-title":"Factors influencing adoption of mobile banking by Jordanian bank customers: extending UTAUT2 with trust","volume":"37","year":"2017","journal-title":"International Journal of Information Management"},{"issue":"1","key":"key2023082310134975700_ref090","doi-asserted-by":"publisher","first-page":"101537","DOI":"10.1016\/j.giq.2020.101537","article-title":"Determinants of citizens\u2019 intention to engage in government-led electronic participation initiatives through Facebook","volume":"38","year":"2021","journal-title":"Government Information Quarterly"},{"key":"key2023082310134975700_ref003","doi-asserted-by":"publisher","first-page":"53","DOI":"10.1142\/9781783269150_0005","article-title":"Trustworthiness as a source of long-term e-government adoption","volume-title":"Eighth Saudi Students Conference in the UK","year":"2015"},{"issue":"6","key":"key2023082310134975700_ref004","doi-asserted-by":"publisher","first-page":"739","DOI":"10.1108\/02635570910968018","article-title":"Exploring individual personality factors as drivers of M-shopping acceptance","volume":"109","year":"2009","journal-title":"Industrial Management and Data Systems"},{"issue":"2","key":"key2023082310134975700_ref005","doi-asserted-by":"publisher","first-page":"91","DOI":"10.1109\/MIC.2018.022021671","article-title":"Humane smart cities: the need for governance","volume":"22","year":"2018","journal-title":"IEEE Internet Computing"},{"key":"key2023082310134975700_ref006","first-page":"1","article-title":"The effects of website quality on adoption of E-government service: AnEmpirical study applying UTAUT model using SEM","year":"2012"},{"key":"key2023082310134975700_ref007","doi-asserted-by":"publisher","first-page":"208","DOI":"10.1007\/978-3-319-11761-4_99","article-title":"A characterisation of consumer empowerment drawn from three views of power","volume-title":"Developments in Marketing Science: Proceedings of the Academy of Marketing Science","year":"2015"},{"issue":"3","key":"key2023082310134975700_ref008","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Tructural equation modeling in practice: a review and recommended two-step approach","volume":"103","year":"1988","journal-title":"Psychological Bulletin"},{"key":"key2023082310134975700_ref009","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1109\/ICCCSP.2018.8452843","article-title":"Key challenges and success factors in IoT - 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