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Second, the differences in the factors that affect users\u2019 intention to adopt the Apple Watch and other smartwatches will be examined.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.<\/jats:p><\/jats:sec>","DOI":"10.1108\/lht-09-2016-0105","type":"journal-article","created":{"date-parts":[[2017,3,17]],"date-time":"2017-03-17T04:52:14Z","timestamp":1489726334000},"page":"186-206","source":"Crossref","is-referenced-by-count":67,"title":["What drives smartwatch adoption intention? 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