{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:32:53Z","timestamp":1754155973717,"version":"3.41.2"},"reference-count":27,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2022,3,21]],"date-time":"2022-03-21T00:00:00Z","timestamp":1647820800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["LHT"],"published-print":{"date-parts":[[2023,10,31]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this research is to explore the critical success factors of mobile animation games, by exploring the game itself, information systems, game motivation and promotional activities, as well as conducting research and analysis on mobile animation game players.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This research used the Analysis Hierarchy Process (AHP) method and the consistent fuzzy preference relationship for data analysis. In this study, collect 1,286 valid questionnaires through online questionnaire surveys. And comparing the two games \u201cLegend Showdown\u201d and \u201cTower of Gods and Demons\u201d, players believe that the more successful mobile animation game is \u201cLegend Showdown\u201d.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Through experimental design, and the consistent fuzzy preference relationship for data analysis. The results found that the critical factors considered by the player in relation to the mobile animation game were firstly the information system, followed by promotional activities, game motivation and finally the game itself.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p> Because this research does not involve the concept of fuzzy theory at all, it is easy to produce subjective, uncertain and ambiguity issues when comparing pairwise. We recommended that follow-up researchers can use fuzzy semantic preference relations to solve this problem.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study proposed a new approach that takes the critical factors for the mobile animation game. According to the research results, the critical success factor of mobile animation games is the information system, as it could provide a reference direction for game manufacturers when designing or formulating marketing strategies in the future.<\/jats:p><\/jats:sec>","DOI":"10.1108\/lht-11-2021-0399","type":"journal-article","created":{"date-parts":[[2022,3,18]],"date-time":"2022-03-18T11:31:47Z","timestamp":1647603107000},"page":"1275-1297","source":"Crossref","is-referenced-by-count":3,"title":["Analysis of the critical success factors of mobile animation games based on a consistent fuzzy preference relationship"],"prefix":"10.1108","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1659-2760","authenticated-orcid":false,"given":"Rong","family":"Zhang","sequence":"first","affiliation":[]},{"given":"Yu-Teng","family":"Chang","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,3,21]]},"reference":[{"year":"2020","key":"key2023103010445358300_ref001","article-title":"Enriching Malaysian cultural and folklore through mobile game learning development"},{"journal-title":"Communication, Control, and Management","article-title":"Discussions on mobile phone game implemented","year":"2009","key":"key2023103010445358300_ref002"},{"issue":"4","key":"key2023103010445358300_ref003","doi-asserted-by":"crossref","first-page":"540","DOI":"10.1007\/s11704-015-4362-0","article-title":"Runtime model based approach to IoT application development","volume":"9","year":"2015","journal-title":"Frontiers of Computer Science"},{"issue":"11","key":"key2023103010445358300_ref004","doi-asserted-by":"crossref","first-page":"219101","DOI":"10.1007\/s11432-018-9750-2","article-title":"Self-adaptive resource allocation for cloud-based software services based on progressive QoS prediction model","volume":"62","year":"2019","journal-title":"SCIENCE CHINA Information Sciences"},{"key":"key2023103010445358300_ref005","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1016\/j.future.2019.12.005","article-title":"Self-adaptive resource allocation for cloud-based software services based on iterative QoS prediction model","volume":"105","year":"2020","journal-title":"Future Generation Computer Systems"},{"first-page":"1","article-title":"A multi-level level generator. Computational intelligence and games (CIG)","year":"2014","key":"key2023103010445358300_ref006"},{"first-page":"1","article-title":"A search-based approach for generating angry birds levels","year":"2014","key":"key2023103010445358300_ref007"},{"issue":"3","key":"key2023103010445358300_ref008","doi-asserted-by":"crossref","first-page":"276","DOI":"10.1016\/j.im.2007.01.001","article-title":"Determinants of adoption of mobile games under mobile broadband wireless access environment","volume":"44","year":"2007","journal-title":"Information & Management"},{"key":"key2023103010445358300_ref009","unstructured":"Haggerty, M. (2012), \u201cThe state of mobile game development\u201d, available at: https:\/\/www.gamesindustry.biz\/articles\/2012-11-28-the-state-of-mobile-game-dev elopment."},{"key":"key2023103010445358300_ref010","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1016\/S0377-2217(02)00725-7","article-title":"Some issues on consistency of fuzzy preference relations","volume":"154","year":"2004","journal-title":"European Journal of Operational Research"},{"first-page":"1","article-title":"A comparative evaluation of procedural level generators in the Mario AI framework","year":"2014","key":"key2023103010445358300_ref011"},{"issue":"3","key":"key2023103010445358300_ref012","doi-asserted-by":"crossref","first-page":"494","DOI":"10.1109\/TSC.2014.2347293","article-title":"Model-based automated navigation and composition of complex service mashups","volume":"8","year":"2015","journal-title":"IEEE Transactions on Services Computing\u201d"},{"issue":"10","key":"key2023103010445358300_ref013","doi-asserted-by":"crossref","first-page":"2913","DOI":"10.1109\/TMC.2017.2651823","article-title":"ShuffleDog: characterizing and adapting user-perceived latency of android apps","volume":"16","year":"2017","journal-title":"IEEE Transactions on Mobile Computing"},{"issue":"1","key":"key2023103010445358300_ref014","doi-asserted-by":"crossref","first-page":"6","DOI":"10.1109\/TSC.2016.2587260","article-title":"Programming situational mobile web applications with cloud-mobile convergence: an internetware-oriented approach","volume":"12","year":"2019","journal-title":"IEEE Transactions on Services Computing\u201d"},{"year":"2013","key":"key2023103010445358300_ref015","article-title":"Learning through augmented reality mobile game application"},{"issue":"8","key":"key2023103010445358300_ref016","doi-asserted-by":"crossref","first-page":"5456","DOI":"10.1109\/TII.2019.2961237","article-title":"Cost-driven offloading for DNN-based applications over cloud, edge and end devices","volume":"16","year":"2020","journal-title":"IEEE Transactions on Industrial Informatics\u201d"},{"issue":"1","key":"key2023103010445358300_ref017","first-page":"1","article-title":"iMashup: a mashup-based framework for service composition","volume":"54","year":"2014","journal-title":"Science China Information Sciences\u201d"},{"issue":"9","key":"key2023103010445358300_ref018","doi-asserted-by":"crossref","first-page":"1353","DOI":"10.1016\/j.jbusres.2012.02.036","article-title":"A Bayesian network approach to examining key success factors of mobile games","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"year":"2015","key":"key2023103010445358300_ref019","article-title":"Observations and opportunities in cybersecurity education game design"},{"key":"key2023103010445358300_ref020","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1007\/s10055-016-0298-4","article-title":"A Woolner Success factors for serious games to enhance learning: a systematic review","volume":"21","year":"2017","journal-title":"Virtual Reality"},{"issue":"5","key":"key2023103010445358300_ref021","doi-asserted-by":"publisher","first-page":"224","DOI":"10.18178\/ijimt.2016.7.5.677","article-title":"Mobile app monetization: app business models in the digital era","volume":"7","year":"2016","journal-title":"International Journal of Innovation, Management and Technology"},{"year":"2020","key":"key2023103010445358300_ref022","article-title":"On the use of spine animation library for the game software development: an experience report"},{"key":"key2023103010445358300_ref023","doi-asserted-by":"crossref","first-page":"3755","DOI":"10.1016\/j.ins.2008.05.028","article-title":"Applying fuzzy linguistic preference relations to the improvement of consistency of fuzzy AHP","volume":"178","year":"2008","journal-title":"Information Sciences"},{"year":"2010","key":"key2023103010445358300_ref024","article-title":"Developing of mobile-game based on J2ME technology"},{"year":"2014","key":"key2023103010445358300_ref501","article-title":"Mobile game size estimation: COSMIC FSM rules, UML mapping model and Unity3D game engine"},{"year":"2010","key":"key2023103010445358300_ref502","article-title":"Popularizing folk stories among young generation through mobile game approach"},{"year":"2012","key":"key2023103010445358300_ref503","article-title":"Mobile educational game: hamster circuit"}],"container-title":["Library Hi Tech"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/LHT-11-2021-0399\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/LHT-11-2021-0399\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:15:31Z","timestamp":1753395331000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/lht\/article\/41\/5\/1275-1297\/264652"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,3,21]]},"references-count":27,"journal-issue":{"issue":"5","published-online":{"date-parts":[[2022,3,21]]},"published-print":{"date-parts":[[2023,10,31]]}},"alternative-id":["10.1108\/LHT-11-2021-0399"],"URL":"https:\/\/doi.org\/10.1108\/lht-11-2021-0399","relation":{},"ISSN":["0737-8831"],"issn-type":[{"type":"print","value":"0737-8831"}],"subject":[],"published":{"date-parts":[[2022,3,21]]}}}