{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,29]],"date-time":"2025-10-29T13:22:17Z","timestamp":1761744137188,"version":"3.41.2"},"reference-count":24,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2015,6,8]],"date-time":"2015-06-08T00:00:00Z","timestamp":1433721600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,6,8]]},"abstract":"\n Purpose<\/jats:title>\n \u2013 The purpose of this paper is to discuss reading habits in relation to printed books and eBooks. <\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n \u2013 The study was structured in two steps: first, an online survey was used to trace a general profile of a group of Brazilian readers who had had previous contact with digital books. Second, a subset of respondents was invited to participate in open-ended interviews. Interviewees were chosen according to their responses to the profiling questionnaire. All interviews were semi-structured. <\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n \u2013 The results indicate the existence of a synergy between digital and paper books. The decision between reading one or the other depends on several factors, amongst which the authors emphasise online accessibility, reading motivation (for work or for leisure), intended modes of use and appropriation, circumstances of use and emotional factors. Other elements of importance are the corporeality of the readers and the materiality of the devices used for reading. <\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n \u2013 The departure point of the study was the perception that, in Brazil, the arrival of digital books was accompanied by an increase in the sales of printed books. This contradicts the idea that digital books and printed books are concurrent, and the growth of the eBooks market will inevitably lead to a decrease in the revenue from printed books. The initial hypothesis was that digital and printed books could be complementary. Addressing this question required knowledge of readers\u2019 experience with and opinion of printed and digital books. The results of the qualitative study suggest that the relation between these two types of publication is not one of alternatives, but instead is one of synergy. Specific aspects of this synergy are highlighted in the paper.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/oir-01-2015-0006","type":"journal-article","created":{"date-parts":[[2015,6,5]],"date-time":"2015-06-05T08:42:30Z","timestamp":1433493750000},"page":"401-415","source":"Crossref","is-referenced-by-count":14,"title":["The synergy between eBooks and printed books in Brazil"],"prefix":"10.1108","volume":"39","author":[{"given":"Tha\u00eds Cristina Martino","family":"Sehn","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Suely","family":"Fragoso","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020122323392523500_b1","doi-asserted-by":"crossref","unstructured":"Bolter, J.D.\n (2001), \n Writing Space: Computers, Hypertext, and the Remediation of Print\n , Lawrence Erlbaum Associates, Mahwah, NJ.","DOI":"10.4324\/9781410600110"},{"key":"key2020122323392523500_b2","unstructured":"C\u00e2mara Brasileira do Livro (CBL) and Sindicato Nacional dos Editores de Livro (SNEL)\n (2013), \u201cProdu\u00e7\u00e3o e Vendas do Setor Editorial Brasileiro\u201d, Base 2012, available at: www.snel.org.br\/dados-do-setor\/producao-e-vendas-do-setor-editorial-brasileiro\/ (accessed 20 October 2013)."},{"key":"key2020122323392523500_b3","unstructured":"C\u00e2mara Brasileira do Livro (CBL), Associa\u00e7\u00e3o Brasileira de Celulose e Papel (BRACELPA), Sindicato Nacional dos Editores de Livro (SNEL) and Associa\u00e7\u00e3o Brasileira de Editores de Livros Escolares (ABRELIVROS)\n (2001), \u201cRetratos da Leitura do Brasil\u201d, available at: www.snel.org.br\/dados-do-setor\/retratos-da-leitura-no-brasil\/pesquisa-de-2001\/ (accessed 30 October 2013)."},{"key":"key2020122323392523500_b4","unstructured":"CETIC.BR\n (2014), \u201cPesquisa TIC Domic\u00edlios 2013\u201d, Pesquisa sobre o Uso das Tecnologias de Informa\u00e7\u00e3o e Comunica\u00e7\u00e3o no Brasil, S\u00e3o Paulo, presentation material, 26 June, available at: www.cetic.br\/media\/analises\/tic-domicilios-2013.pdf (accessed 10 August 2014)."},{"key":"key2020122323392523500_b5","unstructured":"Charmeux, E.\n (1987), \n Apprendre \u00e0 Lire \u2013 \u00c9chec \u00e0 l\u2019Echec\n , Editions Millan, Toulouse."},{"key":"key2020122323392523500_b6","unstructured":"Clemente, F.\n and \n Schettino, F.\n (2013), \u201cIncome polarization in Brazil, 2001-2011: a distributional analysis using PNAD data\u201d, \n Economics Bulletin\n , Vol. 33 No. 3, pp. 1796-1815, available at: www.accessecon.com\/Pubs\/EB\/2013\/Volume33\/EB-13-V33-I3-P169.pdf (accessed 26 September 2013)."},{"key":"key2020122323392523500_b7","unstructured":"Creswell, J.W.\n (1998), \n Qualitative Inquiry and Research Design: Choosing Among Five Traditions\n , Sage Publications, New York, NY."},{"key":"key2020122323392523500_b8","doi-asserted-by":"crossref","unstructured":"Cull, B.\n (2011), \u201cReading revolutions: online digital text and implications for reading in academe\u201d, \n First Monday\n , Vol. 16 No. 6, available at: http:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/3340\/2985 (accessed 26 September 2013).","DOI":"10.5210\/fm.v16i6.3340"},{"key":"key2020122323392523500_b9","unstructured":"Furtado, J.A.\n (2006), \n O Papel e o Pixel. 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