{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,31]],"date-time":"2026-01-31T00:20:35Z","timestamp":1769818835582,"version":"3.49.0"},"reference-count":72,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2017,9,11]],"date-time":"2017-09-11T00:00:00Z","timestamp":1505088000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2017,9,11]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Social network sites (SNSs) are an important part of consumers\u2019 everyday lives, and have been recognized as a useful marketing channel. However, little is known about how brands should communicate in order to be more effective and maximize the diffusion of electronic word of mouth (eWOM) in these platforms. The purpose of this paper is to explore the effect of directional posts on consumers depending on previous diffusion of the post and consumers\u2019 connectivity.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A between-subjects experimental design was used. The sample consisted of 369 individuals.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that directional posts only enhance the intention to spread eWOM and the attitude toward the product when the brand post was highly diffused. This effect is stronger among highly connected consumers (hubs) than among less well-connected individuals.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>To the best of the authors\u0313 knowledge, this is one of the first studies to analyze the persuasiveness of marketers\u2019 explicit encouragements to \u201clike\u201d brand posts, a tactic known as directional posts. The study investigates whether and how consumer responses to directional posts are influenced by responses from others and by the number of connections that consumers have within the SNSs.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-01-2016-0020","type":"journal-article","created":{"date-parts":[[2017,7,31]],"date-time":"2017-07-31T07:13:37Z","timestamp":1501485217000},"page":"672-690","source":"Crossref","is-referenced-by-count":13,"title":["\u201cClick like if you like it\u201d: the effect of directional posts on social network sites"],"prefix":"10.1108","volume":"41","author":[{"given":"Manuela","family":"L\u00f3pez","sequence":"first","affiliation":[]},{"given":"Maria","family":"Sicilia","sequence":"additional","affiliation":[]},{"given":"Peeter W.J.","family":"Verlegh","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"6092","key":"key2020120516401090800_ref001","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1126\/science.1215842","article-title":"Identifying influential and susceptible members of social networks","volume":"337","year":"2012","journal-title":"Science"},{"issue":"3","key":"key2020120516401090800_ref002","doi-asserted-by":"crossref","first-page":"291","DOI":"10.1177\/002224376700400308","article-title":"Role of product-related conversations in the diffusion of a new product","volume":"4","year":"1967","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020120516401090800_ref003","doi-asserted-by":"crossref","first-page":"297","DOI":"10.1509\/jmr.14.0380","article-title":"The effect of electronic word of mouth on sales: a meta-analytic review of platform, product, and metric factors","volume":"53","year":"2016","journal-title":"Journal of Marketing Research"},{"issue":"3","key":"key2020120516401090800_ref004","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1086\/671345","article-title":"Communication channels and word of mouth: how the medium shapes the message","volume":"40","year":"2013","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"key2020120516401090800_ref005","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1016\/j.intmar.2015.10.002","article-title":"Why nonprofits are easier to endorse on social media: the roles of warmth and brand symbolism","volume":"33","year":"2016","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"key2020120516401090800_ref006","first-page":"1","article-title":"Marketing opportunities with social networks","volume":"2011","year":"2011","journal-title":"Journal of Internet Social Networking and Virtual Communities"},{"issue":"1","key":"key2020120516401090800_ref007","doi-asserted-by":"crossref","first-page":"178","DOI":"10.1111\/j.1460-2466.2010.01531.x","article-title":"Identifying influence: development and validation of the connectivity, persuasiveness, and maven scales","volume":"61","year":"2011","journal-title":"Journal of Communication"},{"issue":"1","key":"key2020120516401090800_ref008","first-page":"210","article-title":"Social network sites: definition, history, and scholarship","volume":"13","year":"2008","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"1","key":"key2020120516401090800_ref009","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/10641734.1998.10505073","article-title":"Standardization and justification: do AAD scales measure up?","volume":"20","year":"1998","journal-title":"Journal of Current Issues and Research in Advertising"},{"issue":"1","key":"key2020120516401090800_ref010","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1086\/314309","article-title":"Consumers\u2019 use of persuasion knowledge: the effects of accessibility and cognitive capacity on perceptions of an influence agent","volume":"27","year":"2000","journal-title":"Journal of Consumer Research"},{"key":"key2020120516401090800_ref011","unstructured":"Campbell, M.C. and Kirmani, A. (2008), \u201cI know what you\u2019re doing and why you\u2019re doing it: the use of persuasion knowledge model in consumer research\u201d, in Herr, P.M. and Kardes, F.R. (Eds), Handbook of Consumer Psychology, Haugtvedt, Lawrence Erlbaum Associates, New York, NY, pp. 549-575."},{"issue":"1","key":"key2020120516401090800_ref012","first-page":"1","article-title":"The moderating effects of gender and number of friends on the relationship between self-presentation and brand-related word-of-mouth on Facebook","volume":"68","year":"2014","journal-title":"Personality and Individual Differences"},{"key":"key2020120516401090800_ref013","article-title":"A contextual messaging framework: informing the design of effective social media marketing messages","year":"2013"},{"issue":"1","key":"key2020120516401090800_ref014","doi-asserted-by":"crossref","first-page":"6","DOI":"10.1108\/OIR-02-2015-0062","article-title":"Informing brand messaging strategies via social media analytics\u201d","volume":"40","year":"2016","journal-title":"Online Information Review"},{"key":"key2020120516401090800_ref015","first-page":"131","article-title":"Social media marketing: investigating empirical links between purchase involvement, strategy, content, and media type","year":"2014"},{"issue":"1","key":"key2020120516401090800_ref016","doi-asserted-by":"crossref","first-page":"89","DOI":"10.2753\/JOA0091-3367370107","article-title":"When product placement goes wrong: the effects of program liking and placement prominence","volume":"37","year":"2008","journal-title":"Journal of Advertising"},{"issue":"4","key":"key2020120516401090800_ref017","doi-asserted-by":"crossref","first-page":"843","DOI":"10.1007\/s13278-013-0098-8","article-title":"Online engagement factors on Facebook brand pages","volume":"3","year":"2013","journal-title":"Social Network Analysis and Mining"},{"issue":"4","key":"key2020120516401090800_ref018","doi-asserted-by":"crossref","first-page":"551","DOI":"10.1509\/jmr.11.0136","article-title":"On braggarts and gossips: a self-enhancement account of word-of-mouth generation and transmission","volume":"49","year":"2012","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2020120516401090800_ref019","doi-asserted-by":"crossref","first-page":"418","DOI":"10.1007\/s11747-012-0319-0","article-title":"Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions","volume":"41","year":"2013","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2020120516401090800_ref020","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.intmar.2012.01.003","article-title":"Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing","volume":"26","year":"2012","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"key2020120516401090800_ref021","doi-asserted-by":"crossref","first-page":"120","DOI":"10.1016\/j.jcps.2014.05.004","article-title":"Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth","volume":"25","year":"2015","journal-title":"Journal of Consumer Psychology"},{"key":"key2020120516401090800_ref301","article-title":"Company info","author":"Facebook","year":"2017"},{"issue":"1","key":"key2020120516401090800_ref022","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1177\/002224298705100107","article-title":"The market maven: a diffuser of marketplace information","volume":"51","year":"1987","journal-title":"The Journal of Marketing"},{"issue":"1","key":"key2020120516401090800_ref023","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1086\/209380","article-title":"The persuasion knowledge model: how people cope with persuasion attempts","volume":"21","year":"1994","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"key2020120516401090800_ref024","doi-asserted-by":"crossref","first-page":"385","DOI":"10.1016\/0191-8869(86)90014-0","article-title":"Response bias, social desirability and dissimulation","volume":"7","year":"1986","journal-title":"Personality and Individual Differences"},{"key":"key2020120516401090800_ref025","unstructured":"Globalwebindex (2014), \u201cMedia consumption insight report: Q3 2014\u201d, available at: http:\/\/insight.globalwebindex.net\/ (accessed November 15, 2015)."},{"issue":"4","key":"key2020120516401090800_ref026","doi-asserted-by":"crossref","first-page":"721","DOI":"10.1287\/mksc.1080.0444","article-title":"Firm-created\u2019 word-of-mouth communication: evidence from a field test","volume":"28","year":"2009","journal-title":"Marketing Science"},{"issue":"3","key":"key2020120516401090800_ref027","doi-asserted-by":"crossref","first-page":"211","DOI":"10.1023\/A:1011122126881","article-title":"Talk of the network: a complex systems look at the underlying process of word-of-mouth","volume":"12","year":"2001","journal-title":"Marketing Letters"},{"issue":"2","key":"key2020120516401090800_ref028","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jmkg.73.2.1","article-title":"The role of hubs in the adoption process","volume":"73","year":"2009","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2020120516401090800_ref029","doi-asserted-by":"crossref","first-page":"187","DOI":"10.1207\/S15327663JCP1303_01","article-title":"Early-entrant advantage, word-of-mouth communication, brand similarity, and the consumer decision-making process","volume":"13","year":"2003","journal-title":"Journal of Consumer Psychology"},{"issue":"4","key":"key2020120516401090800_ref030","doi-asserted-by":"crossref","first-page":"454","DOI":"10.1086\/208570","article-title":"Effects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspective","volume":"17","year":"1991","journal-title":"Journal of Consumer Research"},{"issue":"8","key":"key2020120516401090800_ref031","doi-asserted-by":"crossref","first-page":"723","DOI":"10.1002\/mar.20181","article-title":"Guilt appeals: persuasion knowledge and charitable giving","volume":"24","year":"2007","journal-title":"Psychology & Marketing"},{"issue":"6","key":"key2020120516401090800_ref032","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1509\/jm.10.0088","article-title":"Seeding strategies for viral marketing: an empirical comparison","volume":"75","year":"2011","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2020120516401090800_ref033","doi-asserted-by":"crossref","first-page":"395","DOI":"10.1016\/j.ijresmar.2012.06.002","article-title":"Consumers\u2019 use of brands to reflect their actual and ideal selves on Facebook","volume":"29","year":"2012","journal-title":"International Journal of Research in Marketing"},{"issue":"3","key":"key2020120516401090800_ref034","doi-asserted-by":"crossref","first-page":"296","DOI":"10.1177\/0022022189203004","article-title":"Effects of culture and response format on extreme response style","volume":"20","year":"1989","journal-title":"Journal of Cross-Cultural Psychology"},{"issue":"2","key":"key2020120516401090800_ref035","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1287\/mksc.1100.0566","article-title":"Opinion leadership and social contagion in new product diffusion","volume":"30","year":"2011","journal-title":"Marketing Science"},{"issue":"4","key":"key2020120516401090800_ref036","doi-asserted-by":"crossref","first-page":"550","DOI":"10.1007\/s11747-007-0050-4","article-title":"Norm violations and the role of marketplace comparisons in positioning brands","volume":"35","year":"2007","journal-title":"Journal of Academy of Marketing Science"},{"issue":"3","key":"key2020120516401090800_ref037","doi-asserted-by":"crossref","first-page":"290","DOI":"10.1108\/OIR-01-2015-0022","article-title":"Factors affecting information sharing in social networking sites amongst university students: application of the knowledge-sharing model to social networking sites","volume":"39","year":"2015","journal-title":"Online Information Review"},{"issue":"3","key":"key2020120516401090800_ref038","doi-asserted-by":"crossref","first-page":"573","DOI":"10.1086\/425092","article-title":"Goal seeker and persuasion sentry: how consumer targets respond to interpersonal marketing persuasion","volume":"31","year":"2004","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"key2020120516401090800_ref039","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1509\/jm.74.2.71","article-title":"Networked narratives: understanding word-of-mouth marketing in online communities","volume":"74","year":"2010","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020120516401090800_ref069","doi-asserted-by":"crossref","first-page":"84","DOI":"10.1177\/1938965512458360","article-title":"Spreading social media messages on Facebook: an analysis of restaurant business-to-consumer communications","volume":"54","year":"2013","journal-title":"Cornell Hospitality Quarterly"},{"issue":"2","key":"key2020120516401090800_ref040","doi-asserted-by":"crossref","first-page":"134","DOI":"10.1016\/j.intmar.2013.12.003","article-title":"Fostering consumer-brand relationships in social media environments: the role of parasocial interaction","volume":"28","year":"2014","journal-title":"Journal of Interactive Marketing"},{"issue":"5","key":"key2020120516401090800_ref041","doi-asserted-by":"crossref","first-page":"438","DOI":"10.1037\/0033-295X.88.5.438","article-title":"The social impact of majorities and minorities","volume":"88","year":"1981","journal-title":"Psychological Review"},{"issue":"1","key":"key2020120516401090800_ref042","first-page":"28","article-title":"Determinants of E-WOM influence: the role of consumers\u2019 Internet experience","volume":"9","year":"2014","journal-title":"Journal of Theoretical and Applied Electronic Commerce Research"},{"issue":"4","key":"key2020120516401090800_ref043","doi-asserted-by":"crossref","first-page":"505","DOI":"10.1108\/OIR-01-2015-0029","article-title":"Influence of Facebook brand-page posts on online engagement","volume":"39","year":"2015","journal-title":"Online Information Review"},{"key":"key2020120516401090800_ref302","first-page":"77","article-title":"Oh, user, who art thou: an examination of behaviors and characteristics of consumers in the context of user generated content","year":"2010"},{"issue":"6146","key":"key2020120516401090800_ref044","doi-asserted-by":"crossref","first-page":"647","DOI":"10.1126\/science.1240466","article-title":"Social influence bias: a randomized experiment","volume":"341","year":"2013","journal-title":"Science"},{"issue":"1","key":"key2020120516401090800_ref045","doi-asserted-by":"crossref","first-page":"13","DOI":"10.2501\/IJA-30-1-013-046","article-title":"Introducing COBRAs","volume":"30","year":"2011","journal-title":"International Journal of Advertising"},{"issue":"1","key":"key2020120516401090800_ref046","doi-asserted-by":"crossref","first-page":"61","DOI":"10.1016\/j.jbusres.2007.11.017","article-title":"Information direction, website reputation and eWOM effect: a moderating role of product type","volume":"62","year":"2009","journal-title":"Journal of Business Research"},{"key":"key2020120516401090800_ref047","unstructured":"Pew Research Center (2014), \u201cPew research Center\u2019s Internet Project January Omnibus Survey\u201d, available at: www.pewinternet.org\/ (accessed November 20, 2015)."},{"issue":"1","key":"key2020120516401090800_ref048","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1287\/mnsc.1070.0765","article-title":"Cultivating trust and harvesting value in virtual communities","volume":"54","year":"2008","journal-title":"Management Science"},{"issue":"4","key":"key2020120516401090800_ref049","doi-asserted-by":"crossref","first-page":"523","DOI":"10.1007\/BF02476440","article-title":"Spread of information through a popula tion with sociostructural bias: assumption of trannsitivity","volume":"15","year":"1953","journal-title":"Bulletin of Mathematical Biophysics"},{"issue":"3","key":"key2020120516401090800_ref050","doi-asserted-by":"crossref","first-page":"435","DOI":"10.1086\/267118","article-title":"Methods of measuring opinion leadership","volume":"26","year":"1962","journal-title":"Public Opinion Quarterly"},{"issue":"4","key":"key2020120516401090800_ref051","doi-asserted-by":"crossref","first-page":"439","DOI":"10.1016\/j.jbusres.2003.07.002","article-title":"Relationship outcomes of perceived ethical sales behavior: the customer\u2019s perspective","volume":"58","year":"2005","journal-title":"Journal of Business Research"},{"issue":"6","key":"key2020120516401090800_ref052","doi-asserted-by":"crossref","first-page":"1001","DOI":"10.1016\/j.emj.2014.05.001","article-title":"Factors influencing popularity of branded content in Facebook fan pages","volume":"32","year":"2014","journal-title":"European Management Journal"},{"key":"key2020120516401090800_ref053","first-page":"9","article-title":"Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing","year":"2016"},{"issue":"5","key":"key2020120516401090800_ref054","doi-asserted-by":"crossref","first-page":"429","DOI":"10.1111\/j.1467-9280.2007.01917.x","article-title":"The constructive, destructive, and reconstructive power of social norms","volume":"18","year":"2007","journal-title":"Psychological Science"},{"issue":"4","key":"key2020120516401090800_ref055","doi-asserted-by":"crossref","first-page":"76","DOI":"10.1002\/dir.20090","article-title":"Why are you telling me this? An examination into negative consumer reviews on the web","volume":"21","year":"2007","journal-title":"Journal of Interactive Marketing"},{"issue":"2","key":"key2020120516401090800_ref056","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1509\/jmr.12.0420","article-title":"Spotlights, floodlights, and the magic number zero: simple effects tests in moderated regression","volume":"50","year":"2013","journal-title":"Journal of Marketing Research"},{"key":"key2020120516401090800_ref057","doi-asserted-by":"crossref","unstructured":"Stephen, A.T. and Lehmann, D.R. (2009), \u201cWhy do people transmit word-of-mouth? The effects of recipient and relationship characteristics on transmission behaviours\u201d, working paper, Marketing Department, Columbia University, New York, NY, May 4.","DOI":"10.2139\/ssrn.1150996"},{"issue":"4","key":"key2020120516401090800_ref058","doi-asserted-by":"crossref","first-page":"755","DOI":"10.1016\/j.ijresmar.2016.08.003","article-title":"How word-of-mouth transmission encouragement affects consumers\u2019 transmission decisions, receiver selection, and diffusion speed","volume":"33","year":"2016","journal-title":"International Journal of Research in Marketing"},{"key":"key2020120516401090800_ref059","doi-asserted-by":"crossref","unstructured":"Stephen, A.T., Sciandra, M. and Inman, J. (2015), \u201cIs it what you say or how you say it? How content characteristics affect consumer engagement with brands on Facebook. how content characteristics affect consumer engagement with brands on Facebook\u201d, working paper, Sa\u00efd Business School, Oxford, October 1.","DOI":"10.2139\/ssrn.2683314"},{"issue":"5","key":"key2020120516401090800_ref303","doi-asserted-by":"crossref","first-page":"873","DOI":"10.1016\/j.indmarman.2014.04.012","article-title":"Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications","volume":"43","year":"2014","journal-title":"Industrial Marketing Management"},{"issue":"4","key":"key2020120516401090800_ref060","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1108\/JRIM-05-2013-0026","article-title":"Spreading the word through likes on Facebook: evaluating the message strategy effectiveness of fortune 500 companies","volume":"7","year":"2013","journal-title":"Journal of Research in Interactive Marketing"},{"key":"key2020120516401090800_ref061","unstructured":"The Cocktail Analysis (2013), \u201cV Observatorio de Redes Sociales\u201d, available at: www.tcanalysis.com (accessed April 5, 2015)."},{"issue":"4","key":"key2020120516401090800_ref062","doi-asserted-by":"crossref","first-page":"643","DOI":"10.1509\/jmkr.47.4.643","article-title":"Determining influential users in internet social networks","volume":"47","year":"2010","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2020120516401090800_ref063","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1016\/0378-8733(95)00256-1","article-title":"Social network thresholds in the diffusion of innovations","volume":"18","year":"1996","journal-title":"Social Networks"},{"issue":"6","key":"key2020120516401090800_ref064","doi-asserted-by":"crossref","first-page":"669","DOI":"10.1007\/s11747-013-0327-8","article-title":"Receiver responses to rewarded referrals: the motive inferences framework","volume":"41","year":"2013","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2020120516401090800_ref065","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jm.14.0169","article-title":"A meta-analysis of electronic word-of-mouth elasticity","volume":"79","year":"2015","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2020120516401090800_ref066","first-page":"28","article-title":"We look for social, not promotion: brand post strategy, consumer emotions, and engagement-a case study of the Facebook brand pages","volume":"1","year":"2014","journal-title":"Journal on Media & Communications"},{"issue":"3","key":"key2020120516401090800_ref067","first-page":"59","article-title":"Modeling brand post popularity dynamics in online social networks","volume":"65","year":"2014","journal-title":"Decision Support Systems"},{"issue":"2","key":"key2020120516401090800_ref068","first-page":"356","article-title":"Exploiting collective knowledge with three-way decision theory: cases from the questionnaire-based research","volume":"83","year":"2016","journal-title":"International Journal of Approximate Reasoning"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-01-2016-0020\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-01-2016-0020\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:42:01Z","timestamp":1753396921000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/41\/5\/672-690\/317701"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,9,11]]},"references-count":72,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2017,9,11]]}},"alternative-id":["10.1108\/OIR-01-2016-0020"],"URL":"https:\/\/doi.org\/10.1108\/oir-01-2016-0020","relation":{},"ISSN":["1468-4527"],"issn-type":[{"value":"1468-4527","type":"print"}],"subject":[],"published":{"date-parts":[[2017,9,11]]}}}