{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T16:24:00Z","timestamp":1770999840676,"version":"3.50.1"},"reference-count":97,"publisher":"Emerald","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,9,3]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>The purpose of this paper is to investigate the intention to purchase products through clothing brands\u2019 social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&amp;G), and the moderating effects of self-image congruity (SIC).<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>Data were collected from 1,003 followers of their favorite clothing brands\u2019 SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>The results highlight the positive impact of U&amp;G on attitude, SNS intentions and SNS use, and U&amp;G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Practical implications<\/jats:title>\n                  <jats:p>This research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>This research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands\u2019 SNS pages.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/oir-02-2017-0042","type":"journal-article","created":{"date-parts":[[2019,1,15]],"date-time":"2019-01-15T10:26:31Z","timestamp":1547547991000},"page":"867-892","source":"Crossref","is-referenced-by-count":14,"title":["Clothing brand purchase intention through SNS"],"prefix":"10.1108","volume":"43","author":[{"given":"Jordi","family":"Pujadas-Hostench","sequence":"first","affiliation":[{"name":"Universitat Ramon Llull IQS School of Management , Barcelona,","place":["Spain"]}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4756-624X","authenticated-orcid":false,"given":"Ramon","family":"Palau-Saumell","sequence":"additional","affiliation":[{"name":"Universitat Ramon Llull IQS School of Management , Barcelona,","place":["Spain"]}]},{"given":"Santiago","family":"Forgas-Coll","sequence":"additional","affiliation":[{"name":"University of Barcelona Department of Business, , Barcelona,","place":["Spain"]}]},{"given":"Javier","family":"S\u00e1nchez-Garc\u00eda","sequence":"additional","affiliation":[{"name":"Universitat Jaume I , Castellon,","place":["Spain"]}]}],"member":"140","published-online":{"date-parts":[[2019,1,15]]},"reference":[{"issue":"2","key":"2025072820523170200_ref001","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","author":"Ajzen","year":"1991","journal-title":"Organizational Behavior Human Decission Processess"},{"key":"2025072820523170200_ref002","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1007\/s10257-013-0215-2","article-title":"Adoption of social networking sites by Italian","volume":"12","author":"Alarc\u00f3n-del-Amo","year":"2014","journal-title":"Information Systems E-Business Management"},{"issue":"1","key":"2025072820523170200_ref003","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1016\/j.dss.2012.12.032","article-title":"Why people keep coming back to Facebook: explaining and predicting continuance participation from an extended theory of planned behaviour perspective","volume":"55","author":"Al-Debei","year":"2013","journal-title":"Decission Support Systems"},{"key":"2025072820523170200_ref004","doi-asserted-by":"crossref","first-page":"137","DOI":"10.1016\/j.chb.2017.10.026","article-title":"Understanding the effect of the discrepancy between sought and obtained gratification on social networking site users\u2019 satisfaction and continuance intention","volume":"79","author":"Bae","year":"2018","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025072820523170200_ref005","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","author":"Bagozzi","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"6","key":"2025072820523170200_ref006","doi-asserted-by":"crossref","first-page":"1591","DOI":"10.1016\/j.chb.2010.06.006","article-title":"Predicting adolescents\u2019 use of social networking sites from an extended theory of planned behaviour perspective","volume":"26","author":"Baker","year":"2010","journal-title":"Computers in Human Behavior"},{"key":"2025072820523170200_ref007","first-page":"269","volume-title":"Item Parceling Issues in Structural Equation Modelling","author":"Bandalos","year":"2001"},{"key":"2025072820523170200_ref008","volume-title":"EQS Structural Equations Program Manual","author":"Bentler","year":"2006"},{"issue":"1","key":"2025072820523170200_ref009","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.jom.2008.04.001","article-title":"An empirical assessment of the EFQM excellence model: evaluation as a TQM framework relative to the MBNQA model","volume":"27","author":"Bou-Llusar","year":"2009","journal-title":"Journal of Operations Management"},{"issue":"4","key":"2025072820523170200_ref010","doi-asserted-by":"crossref","first-page":"662","DOI":"10.1111\/j.1460-2466.2004.tb02650.x","article-title":"Theory and research in mass communication","volume":"54","author":"Bryant","year":"2004","journal-title":"Journal of Communication"},{"key":"2025072820523170200_ref011","volume-title":"Structural Equation Modeling with EQS: Basic Concepts, Applications, and Programming","author":"Byrne","year":"2006"},{"issue":"9","key":"2025072820523170200_ref012","doi-asserted-by":"crossref","first-page":"3804","DOI":"10.1016\/j.jbusres.2015.12.072","article-title":"Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands","volume":"69","author":"Chae","year":"2016","journal-title":"Journal of Business Research"},{"issue":"5","key":"2025072820523170200_ref096","doi-asserted-by":"crossref","first-page":"1840","DOI":"10.1016\/j.chb.2011.04.006","article-title":"Understanding social networking sites adoption in China: a comparison of pre-adoption and post-adoption","volume":"27","author":"Chang","year":"2011","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"2025072820523170200_ref013","doi-asserted-by":"crossref","first-page":"1337","DOI":"10.1016\/j.chb.2010.07.028","article-title":"Online social networks: why do students use Facebook?","volume":"27","author":"Cheung","year":"2011","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"2025072820523170200_ref014","doi-asserted-by":"crossref","first-page":"851","DOI":"10.1108\/OIR-08-2012-0133","article-title":"Continuous usage of social networking sites","volume":"37","author":"Chiang","year":"2013","journal-title":"Online Information Review"},{"issue":"11","key":"2025072820523170200_ref015","doi-asserted-by":"crossref","first-page":"1148","DOI":"10.5850\/JKSCT.2012.36.11.1148","article-title":"The effect of characteristics in fashion social commerce sites and SNS subjective norm on consumer attitudes towards social commerce and purchase intention of fashion products","volume":"36","author":"Cho","year":"2012","journal-title":"Journal of the Korean Society of Clothing and Textiles"},{"issue":"3","key":"2025072820523170200_ref016","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1080\/02650487.2015.1037708","article-title":"Following brands on Twitter: an extension of theory of planned behavior","volume":"35","author":"Chu","year":"2016","journal-title":"International Journal of Advertising"},{"issue":"3","key":"2025072820523170200_ref017","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1080\/02650487.2015.1037708","article-title":"Following brands on Twitter: an extension of theory of planned behavior","volume":"35","author":"Chua","year":"2016","journal-title":"International Journal of Advertising"},{"issue":"1","key":"2025072820523170200_ref018","doi-asserted-by":"crossref","first-page":"61","DOI":"10.1108\/14684521311311630","article-title":"Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction","volume":"37","author":"Curr\u00e1s-P\u00e9rez","year":"2013","journal-title":"Online Information Review"},{"issue":"9","key":"2025072820523170200_ref019","doi-asserted-by":"crossref","first-page":"1477","DOI":"10.1108\/IMDS-07-2014-0219","article-title":"Determinants of user behavior and recommendation in social networks. An integrative approach from the uses and gratifications perspective","volume":"114","author":"Curr\u00e1s-P\u00e9rez","year":"2014","journal-title":"Industrial Management & Data Systems"},{"key":"2025072820523170200_ref020","doi-asserted-by":"crossref","first-page":"321","DOI":"10.1016\/j.chb.2016.03.019","article-title":"Document academic engagement: differences between intention to adopt social networking sites and other online technologies","volume":"61","author":"Dermentzi","year":"2016","journal-title":"Computers in Human Behavior"},{"key":"2025072820523170200_ref021","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1016\/j.chb.2016.11.014","article-title":"Do educational affordances and gratifications drive intensive Facebook use among adolescents?","volume":"68","author":"Dhir","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025072820523170200_ref022","doi-asserted-by":"crossref","first-page":"41","DOI":"10.1300\/J037v06n01_04","article-title":"Using self-congruity and ideal congruity to predict purchase intention: a European perspective","volume":"6","author":"Ericksen","year":"1996","journal-title":"Journal of Euromarketing"},{"key":"2025072820523170200_ref023","doi-asserted-by":"crossref","first-page":"70","DOI":"10.1016\/j.tourman.2014.01.017","article-title":"Online purchasing tickets for low cost carriers: an application of the unified theory of acceptance and use of technology (UTAUT) model","volume":"43","author":"Escobar-Rodr\u00edguez","year":"2017","journal-title":"Tourism Management"},{"key":"2025072820523170200_ref024","unstructured":"Facebook\n           (2018), \u201cCompany info | Facebook newsroom\u201d, In: Facebook newsroom, available at:\u2008http:\/\/newsroom.fb.com\/company-info\/\u2008(accessedFebruary 9, 2018)."},{"key":"2025072820523170200_ref025","volume-title":"Belief, Attitude, Intention & Behavior","author":"Fishbein","year":"1975"},{"issue":"1","key":"2025072820523170200_ref026","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"9","key":"2025072820523170200_ref027","doi-asserted-by":"publisher","first-page":"3162","DOI":"10.3390\/su10093162","article-title":"Impacts of gratifications on consumers\u2019 emotions and continuance use intention: an empirical study of Weibo in China","volume":"10","author":"Gogan","year":"2018","journal-title":"Sustainability"},{"issue":"3","key":"2025072820523170200_ref028","doi-asserted-by":"crossref","first-page":"1219","DOI":"10.1016\/j.jbusres.2015.09.011","article-title":"Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity","volume":"69","author":"Haj-Salem","year":"2015","journal-title":"Journal of Business Research"},{"issue":"4","key":"2025072820523170200_ref029","doi-asserted-by":"crossref","first-page":"459","DOI":"10.1016\/j.ijinfomgt.2015.04.004","article-title":"Antecedents of social presence and gratification of social connection needs in SNS: a study of Twitter users and their mobile and non-mobile usage","volume":"35","author":"Han","year":"2015","journal-title":"International Journal of Information Management"},{"issue":"1","key":"2025072820523170200_ref030","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1002\/mar.4220120105","article-title":"Self-concept and advertising effectiveness: the influence of congruency, conspicuousness, and response mode","volume":"12","author":"Hong","year":"1995","journal-title":"Psychology and Marketing"},{"issue":"5","key":"2025072820523170200_ref031","doi-asserted-by":"crossref","first-page":"685","DOI":"10.1016\/j.jbusres.2011.03.015","article-title":"Self-image congruence in consumer behavior","volume":"65","author":"Hosany","year":"2012","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025072820523170200_ref032","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1007\/s10257-013-0214-3","article-title":"Exploring the continuance intention of social networking websites: an empirical research","volume":"12","author":"Hsu","year":"2014","journal-title":"Information Systems E-Business Management"},{"issue":"1","key":"2025072820523170200_ref033","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1108\/ITP-01-2014-0007","article-title":"Understanding the roles of cultural differences and socio-economic status in social media continuance intention","volume":"28","author":"Hsu","year":"2015","journal-title":"Information Technology & People"},{"key":"2025072820523170200_ref034","unstructured":"IAB Spain\n           (2016), \u201cEstudio anual de redes sociales 2016\u201d, Madrid, available at:\u2008http:\/\/iabspain.es\/wp-content\/uploads\/IAB_EstudioRedesSociales_2016_VCorta.pdf (January 31, 2017)."},{"issue":"2","key":"2025072820523170200_ref035","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1108\/02634500810860638","article-title":"Assessing the effects of self-congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment","volume":"26","author":"Ibrahim","year":"2008","journal-title":"Marketing Intelligence & Planning"},{"issue":"2","key":"2025072820523170200_ref036","doi-asserted-by":"crossref","first-page":"192","DOI":"10.1016\/j.ijinfomgt.2015.11.007","article-title":"Applying uses and gratifications theory and social influence processes to understand students\u2019 pervasive adoption of social networking sites: perspectives from the Americas","volume":"36","author":"Ifinedo","year":"2016","journal-title":"International Journal of Information Management"},{"issue":"1","key":"2025072820523170200_ref037","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.im.2007.03.005","article-title":"The effects of perceived risk and technology type on users\u2019 acceptance of technologies","volume":"45","author":"Im","year":"2008","journal-title":"Information & Management"},{"key":"2025072820523170200_ref038","article-title":"A quick walk through our history as a company","author":"Instagram","year":"2018"},{"key":"2025072820523170200_ref039","doi-asserted-by":"crossref","first-page":"545","DOI":"10.1016\/j.chb.2016.04.024","article-title":"Behavioral intention in social networking sites ethical dilemmas: an extended model based on theory of planned behavior","volume":"62","author":"Jafarkarimi","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"2025072820523170200_ref040","doi-asserted-by":"crossref","first-page":"1563","DOI":"10.1108\/IJCHM-02-2016-0047","article-title":"The affective psychological process of self-image congruity and its influences on dining experience","volume":"30","author":"Jeong","year":"2018","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"4","key":"2025072820523170200_ref041","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1108\/IntR-08-2012-0155","article-title":"Love Internet, love online content","volume":"23","author":"Ji","year":"2013","journal-title":"Internet Research"},{"key":"2025072820523170200_ref042","volume-title":"LISREL 8: User\u2019s Reference Guide","author":"J\u00f6reskog","year":"1996"},{"issue":"6","key":"2025072820523170200_ref043","doi-asserted-by":"crossref","first-page":"691","DOI":"10.1016\/j.ijinfomgt.2015.07.004","article-title":"F-Commerce platform for apparel online social shopping: testing a mowen\u2019s 3\u2009M model","volume":"35","author":"Kang","year":"2015","journal-title":", International Journal of Information Management"},{"issue":"1","key":"2025072820523170200_ref044","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1016\/j.chb.2008.07.009","article-title":"Exploring continued online service usage behavior: the roles of self-image congruity and regret","volume":"25","author":"Kang","year":"2009","journal-title":", Computers in Human Behavior"},{"issue":"3","key":"2025072820523170200_ref045","doi-asserted-by":"crossref","first-page":"496","DOI":"10.1016\/j.ijinfomgt.2012.12.004","article-title":"Roles of alternative and self-oriented perspectives in the context of the continued use of social network sites","volume":"33","author":"Kang","year":"2013","journal-title":"International Journal of Information Management"},{"issue":"4","key":"2025072820523170200_ref046","doi-asserted-by":"crossref","first-page":"509","DOI":"10.1086\/268109","article-title":"Uses and gratifications research","volume":"37","author":"Katz","year":"1973","journal-title":"Public Relations Opinion Quarterly"},{"key":"2025072820523170200_ref047","doi-asserted-by":"crossref","first-page":"116","DOI":"10.1016\/j.chb.2016.03.078","article-title":"Predicting selfie-posting behavior on social networking sites: an extension of theory of planned behavior","volume":"62","author":"Kim","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"2025072820523170200_ref048","doi-asserted-by":"crossref","first-page":"343","DOI":"10.1177\/1094670504273978","article-title":"Image congruence and the adoption of service innovations","volume":"7","author":"Kleijnen","year":"2005","journal-title":"Journal of Service Research"},{"issue":"2","key":"2025072820523170200_ref049","doi-asserted-by":"crossref","first-page":"190","DOI":"10.1080\/0144929X.2014.948489","article-title":"Should i stay or should i go? The moderating effect of self-image congruity and trust on social networking continued use","volume":"34","author":"Kourouthanassis","year":"2015","journal-title":"Behaviour and Information Technology"},{"issue":"9","key":"2025072820523170200_ref050","doi-asserted-by":"crossref","first-page":"955","DOI":"10.1016\/j.jbusres.2006.06.001","article-title":"Direct and indirect effects of self-image congruence on brand loyalty","volume":"59","author":"Kressmann","year":"2006","journal-title":"Joumal of Business Research"},{"issue":"7","key":"2025072820523170200_ref051","doi-asserted-by":"crossref","first-page":"571","DOI":"10.1016\/j.im.2013.07.011","article-title":"Why do users continue using social networking sites? An exploratory study of members in the United States and Taiwan","volume":"50","author":"Ku","year":"2013","journal-title":"Information & Management"},{"issue":"1","key":"2025072820523170200_ref052","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1108\/00251740910929713","article-title":"Symbolic purchase in sport: the roles of self-image congruence and perceived quality","volume":"47","author":"Kwak","year":"2009","journal-title":"Managing Decision"},{"issue":"2","key":"2025072820523170200_ref053","doi-asserted-by":"crossref","first-page":"186","DOI":"10.1177\/109442810032003","article-title":"A comparison approaches to forming composite measures in structural equation models","volume":"3","author":"Landis","year":"2000","journal-title":"Organizational Research Methods"},{"issue":"3","key":"2025072820523170200_ref054","doi-asserted-by":"crossref","first-page":"358","DOI":"10.1207\/s15506878jobem4803_2","article-title":"A social cognitive theory of Internet uses and gratifications: toward a new model of media attendance","volume":"48","author":"LaRose","year":"2004","journal-title":"Journal of Broadcasting & Electronic Media"},{"key":"2025072820523170200_ref055","unstructured":"Lay, R.\n           (2018), \u201cDigital transformation \u2013 the ultimate challenge for the fashion industry\u201d, available at:\u2008www2.deloitte.com\/ch\/en\/pages\/consumer-industrial-products\/articles\/ultimate-challenge-fashion-industry-digital-age.html\u2008(accessed\u2008February 2, 2018)."},{"issue":"1","key":"2025072820523170200_ref056","first-page":"49","article-title":"Enhancing online brand experiences: an application of congruity theory","volume":"40","author":"Lee","year":"2014","journal-title":"International Journal Hospitality Management"},{"key":"2025072820523170200_ref057","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1016\/j.chb.2015.01.053","article-title":"Modeling hedonic is continuance through the uses and gratifications theory: an empirical study in online games","volume":"48","author":"Li","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"2025072820523170200_ref058","doi-asserted-by":"crossref","first-page":"2804","DOI":"10.1016\/j.chb.2006.05.006","article-title":"Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: an integrated model","volume":"23","author":"Liao","year":"2007","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025072820523170200_ref059","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1016\/j.dss.2010.11.015","article-title":"Web-based information service adoption: a comparison of the motivational model and the uses and gratifications theory","volume":"51","author":"Luo","year":"2011","journal-title":"Decision Support Systems"},{"key":"2025072820523170200_ref060","article-title":"In Facebook [Fan Page]","author":"Mango","year":"2017"},{"key":"2025072820523170200_ref061","article-title":"In Instagram [Fan Page]","author":"Mango","year":"2017"},{"issue":"2","key":"2025072820523170200_ref062","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1016\/j.ijinfomgt.2013.12.010","article-title":"Digital natives in social virtual worlds: a multi-method study of gratifications and social influences in Habbo Hotel","volume":"34","author":"M\u00e4ntym\u00e4ki","year":"2014","journal-title":"International Journal of Information Management"},{"issue":"5","key":"2025072820523170200_ref063","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1016\/j.ijinfomgt.2014.05.003","article-title":"Does a contextualized theory of planned behavior explain why teenagers stay in virtual worlds?","volume":"34","author":"M\u00e4ntym\u00e4ki","year":"2014","journal-title":"International Journal of Information Management"},{"issue":"3","key":"2025072820523170200_ref064","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20990","article-title":"Consumer preference for status symbolism of clothing: the case of the Czech Republic","author":"Millan","year":"2017","journal-title":"Psychology & Marketing"},{"issue":"6","key":"2025072820523170200_ref065","doi-asserted-by":"crossref","first-page":"521","DOI":"10.1002\/mar.20223","article-title":"Understanding the role of retail store service in light of self-image\u2013store image congruence","volume":"25","author":"O\u2019Cass","year":"2008","journal-title":"Psychology & Marketing"},{"issue":"6","key":"2025072820523170200_ref066","doi-asserted-by":"crossref","first-page":"729","DOI":"10.1089\/cpb.2009.0003","article-title":"Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes","volume":"12","author":"Park","year":"2009","journal-title":"Cyberpsychology and Behavior"},{"key":"2025072820523170200_ref067","doi-asserted-by":"crossref","first-page":"115","DOI":"10.1016\/j.chb.2017.02.041","article-title":"Uses and gratifications of social networking sites for bridging and bonding social capital: a comparison of Facebook, Twitter, Instagram, and Snapchat","volume":"72","author":"Phua","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"2025072820523170200_ref068","doi-asserted-by":"crossref","first-page":"224","DOI":"10.1016\/j.elerap.2013.01.003","article-title":"Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage","volume":"12","author":"P\u00f6yry","year":"2013","journal-title":"Electronic Commerce Research and Applications"},{"key":"2025072820523170200_ref070","unstructured":"PwC\n           (2018), \u201cClothing and footwear\u201d, available at:\u2008www.pwc.com\/gx\/en\/industries\/retail-consumer\/total-retail\/total-retail-categories.html\u2008(accessed\u2008February 21, 2018)."},{"issue":"2","key":"2025072820523170200_ref071","doi-asserted-by":"crossref","first-page":"169","DOI":"10.1089\/cpb.2007.0056","article-title":"MySpace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites","volume":"11","author":"Raacke","year":"2008","journal-title":"Cyberpsychology & Behavior"},{"key":"2025072820523170200_ref072","first-page":"165","volume-title":"Media Effect: Advances in Theory and Research","author":"Rubin","year":"2009","edition":"3rd ed."},{"issue":"1","key":"2025072820523170200_ref073","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1207\/S15327825MCS0301_02","article-title":"Uses and gratifications theory in the 21st century","volume":"3","author":"Ruggiero","year":"2000","journal-title":"Mass Communication and Society"},{"issue":"3","key":"2025072820523170200_ref074","doi-asserted-by":"crossref","first-page":"362","DOI":"10.1108\/OIR-05-2013-0101","article-title":"Key drivers of consumer loyalty to Facebook fan pages","volume":"38","author":"Ruiz-Mafe","year":"2014","journal-title":"Online Information Review"},{"issue":"2","key":"2025072820523170200_ref075","doi-asserted-by":"crossref","first-page":"243","DOI":"10.1007\/s11336-009-9135-y","article-title":"Ensuring positiveness of the scaled di\ufb00erence chi-square test statistic","volume":"75","author":"Satorra","year":"2010","journal-title":"Psychometrika"},{"issue":"1","key":"2025072820523170200_ref076","doi-asserted-by":"crossref","first-page":"7","DOI":"10.1108\/10662240910927795","article-title":"Understanding the appeal of user-generated media: a uses and gratification perspective","volume":"19","author":"Shao","year":"2009","journal-title":"Internet Research"},{"issue":"3","key":"2025072820523170200_ref079","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1086\/208924","article-title":"Self-concept in consumer behavior: a critical review","volume":"9","author":"Sirgy","year":"1982","journal-title":"Journal of Consumer Research"},{"issue":"3","key":"2025072820523170200_ref080","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1016\/0148-2963(85)90026-8","article-title":"Using self-congruity and ideal congruity to predict purchase motivation","volume":"13","author":"Sirgy","year":"1985","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072820523170200_ref077","doi-asserted-by":"crossref","first-page":"265","DOI":"10.1007\/BF02729950","article-title":"A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status","volume":"13","author":"Sirgy","year":"1985","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"2025072820523170200_ref081","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1016\/S0148-2963(99)00009-0","article-title":"Retail environment, self-congruity, and retail patronage: an integrative model and research agenda","volume":"49","author":"Sirgy","year":"2000","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072820523170200_ref078","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1177\/0092070397253004","article-title":"Assessing the predictive validity of two methods of measuring self-image congruence","volume":"25","author":"Sirgy","year":"1997","journal-title":"Journal of the Academy of Marketing Science"},{"key":"2025072820523170200_ref082","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.ijhm.2017.06.006","article-title":"Effects of brand personality dimensions on consumers\u2019 perceived self-image congruity and functional congruity with hotel brands","volume":"66","author":"Su","year":"2017","journal-title":"International Journal of Hospitality Management"},{"issue":"1","key":"2025072820523170200_ref083","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1108\/OIR-08-2015-0261","article-title":"Understanding link sharing tools continuance behavior in social media","volume":"41","author":"Sun","year":"2017","journal-title":"Online Information Review"},{"key":"2025072820523170200_ref084","doi-asserted-by":"crossref","first-page":"188","DOI":"10.1016\/j.chb.2017.04.045","article-title":"The role of intentions in Facebook usage among educated youth in Pakistan: an extension of the theory of planned behavior","volume":"74","author":"Tariq","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"2025072820523170200_ref085","doi-asserted-by":"crossref","first-page":"107","DOI":"10.1108\/JFMM-04-2013-0051","article-title":"Apparel brands\u2019 use of Facebook: an exploratory content analysis of branded entertainment","volume":"19","author":"Touchette","year":"2015","journal-title":"Journal of Fashion Marketing and Management"},{"issue":"3","key":"2025072820523170200_ref086","doi-asserted-by":"crossref","first-page":"231","DOI":"10.1016\/j.im.2006.11.006","article-title":"Determinants of e-repurchase intentions: an integrative model of quadruple retention drivers","volume":"44","author":"Tsai","year":"2007","journal-title":"Information & Management"},{"issue":"1","key":"2025072820523170200_ref087","first-page":"119","article-title":"Understanding the intentions of users to \u2018stick\u2019 to social networking sites: a case study in Taiwan","volume":"41","author":"Wei","year":"2015","journal-title":"Behaviour & Information Technology"},{"issue":"2","key":"2025072820523170200_ref088","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1007\/s10257-013-0216-1","article-title":"Benevolence trust: a key determinant of user continuance use of online social networks","volume":"12","author":"Wu","year":"2014","journal-title":"Information Systems E-Business Management"},{"issue":"6","key":"2025072820523170200_ref089","doi-asserted-by":"crossref","first-page":"1862","DOI":"10.1016\/j.chb.2010.07.033","article-title":"Falling in love with online games: the uses and gratifications perspective","volume":"26","author":"Wu","year":"2010","journal-title":"Computers in Human Behavior"},{"issue":"5","key":"2025072820523170200_ref090","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1016\/j.im.2012.05.001","article-title":"It is not for fun: an examination of social network site usage","volume":"49","author":"Xu","year":"2012","journal-title":"Information & Management"},{"key":"2025072820523170200_ref091","article-title":"In Facebook [Fan Page]","author":"Zara","year":"2017"},{"key":"2025072820523170200_ref092","article-title":"In Instagram [Fan Page]","author":"Zara","year":"2017"},{"issue":"6","key":"2025072820523170200_ref093","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1509\/jm.14.0344","article-title":"Online shopping and social media: friends and foes","volume":"81","author":"Zhang","year":"2017","journal-title":"Journal of Marketing"},{"key":"2025072820523170200_ref094","doi-asserted-by":"crossref","first-page":"25","DOI":"10.1016\/j.chb.2015.11.054","article-title":"An exploration of rumor combating behavior on social media in the context of social crises","volume":"58","author":"Zhao","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2025072820523170200_ref095","doi-asserted-by":"crossref","first-page":"67","DOI":"10.1108\/10662241111104884","article-title":"Understanding online community user participation: a social influence perspective","volume":"21","author":"Zhou","year":"2011","journal-title":"Internet Research"},{"key":"2025072820523170200_ref098","unstructured":"www.pwc.es\/es\/publicaciones\/retail-y-consumo\/assets\/moda-por-un-tubo-relacion-cliente-omnicanal-sector-moda.pdf\u2008(accessedJanuary 9, 2018)."},{"key":"2025072820523170200_ref097","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1016\/j.chb.2017.11.010","article-title":"\u2018Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers\u2019 use of social media for transactions\u2019","volume":"80","author":"Hansen","year":"2018","journal-title":"Computers in Human Behavior"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-02-2017-0042\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/oir\/article-pdf\/43\/5\/867\/2083222\/oir-02-2017-0042.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/oir\/article-pdf\/43\/5\/867\/2083222\/oir-02-2017-0042.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,29]],"date-time":"2025-07-29T00:52:51Z","timestamp":1753750371000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/oir\/article\/43\/5\/867\/316718\/Clothing-brand-purchase-intention-through-SNS"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,1,15]]},"references-count":97,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2019,9,3]]}},"URL":"https:\/\/doi.org\/10.1108\/oir-02-2017-0042","relation":{},"ISSN":["1468-4527","1468-4535"],"issn-type":[{"value":"1468-4527","type":"print"},{"value":"1468-4535","type":"electronic"}],"subject":[],"published":{"date-parts":[[2019,1,15]]}}}