{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,21]],"date-time":"2026-06-21T08:03:02Z","timestamp":1782028982179,"version":"3.54.5"},"reference-count":60,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2020,4,22]],"date-time":"2020-04-22T00:00:00Z","timestamp":1587513600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2020,4,22]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The sharing economy is an emerging trend that takes advantage of underused assets and generates enormous amount of economic value. However, little research has been done to understand the factors that drive people to share assets.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study develops two models, one based on the theory of planned behavior (TPB) and another based on social capital theory (SCT), to explain why individuals want to share their assets with others. An Internet survey is conducted to collect data and test the proposed models. Most of respondents were members of Airbnb or Uber \u2013 accommodation sharing and taxi services.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that the TPB model has greater explanatory power than the SCT model. The individual's motivations, attitude, perceived behavioral control, facilitating technological conditions and identification with the community increase their intention to share assets.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study distinguishes asset suppliers from consumers to clearly understand the factors that influence the intention to provide underused assets. The research findings can help companies participating in the sharing economy to induce people to share.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-03-2017-0073","type":"journal-article","created":{"date-parts":[[2020,5,4]],"date-time":"2020-05-04T03:04:32Z","timestamp":1588561472000},"page":"805-825","source":"Crossref","is-referenced-by-count":36,"title":["Understanding why people share in the sharing economy"],"prefix":"10.1108","volume":"44","author":[{"given":"Shiu-Li","family":"Huang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shu-Yu","family":"Kuo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"2","key":"key2020062312390740800_ref001","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"20","key":"key2020062312390740800_ref002","first-page":"781","article-title":"The role of values in collaborative fashion consumption - a critical investigation through the lenses of the theory of planned behavior","volume":"199","year":"2018","journal-title":"Journal of Cleaner Production"},{"issue":"2","key":"key2020062312390740800_ref003","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1016\/S0167-9236(01)00111-7","article-title":"An empirical analysis of the antecedents of electronic commerce service continuance","volume":"32","year":"2001","journal-title":"Decision Support Systems"},{"issue":"1","key":"key2020062312390740800_ref004","doi-asserted-by":"crossref","first-page":"87","DOI":"10.2307\/25148669","article-title":"Behavioral intention formation in knowledge sharing: examining the roles of extrinsic motivators, social-psychological forces, and organizational climate","volume":"29","year":"2005","journal-title":"MIS Quarterly"},{"key":"key2020062312390740800_ref005","volume-title":"What's Mine Is Yours","year":"2011"},{"issue":"11","key":"key2020062312390740800_ref006","doi-asserted-by":"crossref","first-page":"1097","DOI":"10.1080\/0144929X.2011.624637","article-title":"A unified model of knowledge sharing behaviours: theoretical development and empirical test","volume":"31","year":"2012","journal-title":"Behaviour and Information Technology"},{"issue":"7","key":"key2020062312390740800_ref007","doi-asserted-by":"crossref","first-page":"1357","DOI":"10.1002\/asi.22854","article-title":"Understanding the continuance intention of knowledge sharing in online communities of practice through the post\u2010knowledge\u2010sharing evaluation processes","volume":"64","year":"2013","journal-title":"Journal of the American Society for Information Science and Technology"},{"issue":"3","key":"key2020062312390740800_ref008","doi-asserted-by":"crossref","first-page":"1872","DOI":"10.1016\/j.dss.2006.04.001","article-title":"Understanding knowledge sharing in virtual communities: an integration of social capital and social cognitive theories","volume":"42","year":"2006","journal-title":"Decision Support Systems"},{"issue":"2","key":"key2020062312390740800_ref009","first-page":"1","article-title":"An empirical study on the effect of individual factors on knowledge sharing by knowledge type","volume":"3","year":"2007","journal-title":"Journal of Global Business and Technology"},{"issue":"6","key":"key2020062312390740800_ref010","doi-asserted-by":"crossref","first-page":"1198","DOI":"10.1002\/asi.21316","article-title":"Testing an integrative theoretical model of knowledge\u2010sharing behavior in the context of wikipedia","volume":"61","year":"2010","journal-title":"Journal of the American Society for Information Science and Technology"},{"issue":"1","key":"key2020062312390740800_ref011","doi-asserted-by":"crossref","first-page":"179","DOI":"10.2307\/25148833","article-title":"The relative advantage of electronic channels: a multidimensional view","volume":"32","year":"2008","journal-title":"MIS Quarterly"},{"key":"key2020062312390740800_ref012","unstructured":"Craft (2018), \u201cTrack the past, present and future of companies\u201d, available at: https:\/\/craft.co\/ (accessed 6 January 2019)."},{"key":"key2020062312390740800_ref013","unstructured":"Crowd Companies (2014), \u201cReport: sharing is the new buying, winning in the collaborative economy\u201d, available at: http:\/\/crowdcompanies.com\/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy\/ (accessed 10 September 2015)."},{"issue":"3","key":"key2020062312390740800_ref014","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.ijresmar.2003.12.004","article-title":"A social influence model of consumer participation in network- and small-group-based virtual communities","volume":"21","year":"2004","journal-title":"International Journal of Research in Marketing"},{"key":"key2020062312390740800_ref015","unstructured":"Eatwith (2016), \u201cLa cocina dinner series\u201d, available at: https:\/\/blog.eatwith.com\/la-cocina-dinner-series-307f57f4c7ae (accessed 25 April 2016)."},{"key":"key2020062312390740800_ref016","unstructured":"Eckhardt, G.M. and Bardhi, F. (2015), \u201cThe sharing economy isn't about sharing at all\u201d, available at: https:\/\/hbr.org\/2015\/01\/the-sharing-economy-isnt-about-sharing-at-all (accessed 25 April 2016)."},{"issue":"4","key":"key2020062312390740800_ref017","doi-asserted-by":"crossref","first-page":"440","DOI":"10.1177\/002224378201900406","article-title":"Two structural equation models: lisrel and PLS applied to consumer exit-voice theory","volume":"19","year":"1982","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"key2020062312390740800_ref018","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1177\/002224379703400107","article-title":"Strategic orientation of the firm and new product performance","volume":"34","year":"1997","journal-title":"Journal of Marketing Research"},{"key":"key2020062312390740800_ref019","unstructured":"Hall, J. (2015), \u201cIn the driver's seat: a closer look at the Uber partner experience\u201d, available at: https:\/\/newsroom.uber.com\/in-the-drivers-seat-understanding-the-uber-partner-experience\/ (accessed 25 April 2016)."},{"issue":"9","key":"key2020062312390740800_ref020","doi-asserted-by":"crossref","first-page":"2047","DOI":"10.1002\/asi.23552","article-title":"The sharing economy: why people participate in collaborative consumption","volume":"67","year":"2016","journal-title":"Journal of the Association for Information Science and Technology"},{"issue":"3","key":"key2020062312390740800_ref021","first-page":"25","article-title":"Working for free? Motivations of participating in open source projects","volume":"6","year":"2001","journal-title":"International Journal of Electronic Commerce"},{"issue":"December","key":"key2020062312390740800_ref022","first-page":"144","article-title":"Consumer motives for peer-to-peer sharing","volume":"204","year":"2018","journal-title":"Journal of Cleaner Production"},{"issue":"4","key":"key2020062312390740800_ref023","doi-asserted-by":"crossref","first-page":"466","DOI":"10.1108\/OIR-12-2014-0314","article-title":"Effects of social capital on online knowledge sharing: positive and negative perspectives","volume":"39","year":"2015","journal-title":"Online Information Review"},{"issue":"1","key":"key2020062312390740800_ref024","doi-asserted-by":"crossref","first-page":"40","DOI":"10.1057\/palgrave.jit.2000053","article-title":"IT to support knowledge sharing in communities, towards a social capital analysis","volume":"21","year":"2006","journal-title":"Journal of Information Technology"},{"key":"key2020062312390740800_ref025","unstructured":"Jerome, J. (2015), \u201cUser reputation: building trust and addressing privacy issues in the sharing economy\u201d, available at: https:\/\/fpf.org\/2015\/06\/08\/user-reputation-building-trust-and-addressing-privacy-issues-in-the-sharing-economy\/ (accessed 23 April 2016)."},{"issue":"3","key":"key2020062312390740800_ref026","doi-asserted-by":"crossref","first-page":"413","DOI":"10.1002\/job.694","article-title":"Organizational identification: extending our understanding of social identities through social networks","volume":"32","year":"2011","journal-title":"Journal of Organizational Behavior"},{"key":"key2020062312390740800_ref027","unstructured":"Juniper Research (2017), \u201cSharing economy revenues to double by 2022, reaching over $40 billion\u201d, available at: https:\/\/www.juniperresearch.com\/press\/press-releases\/sharing-economy-revenues-to-double-by-2022 (accessed 9 December 2018)."},{"issue":"1","key":"key2020062312390740800_ref028","doi-asserted-by":"crossref","first-page":"113","DOI":"10.2307\/25148670","article-title":"Contributing knowledge to electronic knowledge repositories: an empirical investigation","volume":"29","year":"2005","journal-title":"MIS Quarterly"},{"key":"key2020062312390740800_ref029","volume-title":"Principles and Practice of Structural Equation Modeling","year":"2005"},{"issue":"6","key":"key2020062312390740800_ref030","doi-asserted-by":"crossref","first-page":"2697","DOI":"10.1016\/j.chb.2008.03.015","article-title":"Predicting knowledge sharing practices through intention: a test of competing models","volume":"24","year":"2008","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2020062312390740800_ref031","doi-asserted-by":"crossref","first-page":"831","DOI":"10.1147\/sj.404.0831","article-title":"Communities of practice and organizational performance","volume":"40","year":"2001","journal-title":"IBM Systems Journal"},{"issue":"2","key":"key2020062312390740800_ref032","first-page":"1","article-title":"The impact of perceived channel utilities, shopping orientations, and demographics on the consumer's online buying behavior","volume":"5","year":"1999","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"6","key":"key2020062312390740800_ref033","doi-asserted-by":"crossref","first-page":"891","DOI":"10.1108\/OIR-11-2012-0196","article-title":"Exploring knowledge sharing in virtual communities","volume":"37","year":"2013","journal-title":"Online Information Review"},{"issue":"2","key":"key2020062312390740800_ref034","first-page":"356","article-title":"Contributing high quantity and quality knowledge to online q&a communities","volume":"64","year":"2013","journal-title":"Journal of the Association for Information Science and Technology"},{"issue":"9","key":"key2020062312390740800_ref035","doi-asserted-by":"crossref","first-page":"2464","DOI":"10.1108\/IJCHM-08-2016-0439","article-title":"Why travelers use airbnb again? An integrative approach to understanding travelers's repurchase intention","volume":"29","year":"2017","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"3","key":"key2020062312390740800_ref036","doi-asserted-by":"crossref","first-page":"281","DOI":"10.1362\/147539217X15071081721134","article-title":"Create an Uber account? An investigation of trust and perceived risk in the sharing economy","volume":"16","year":"2017","journal-title":"Journal of Customer Behaviour"},{"issue":"3","key":"key2020062312390740800_ref037","doi-asserted-by":"crossref","first-page":"193","DOI":"10.1002\/cb.1512","article-title":"Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again","volume":"14","year":"2015","journal-title":"Journal of Consumer Behaviour"},{"key":"key2020062312390740800_ref038","unstructured":"Morse, G. (2015), \u201cTemporality of social capital in the \u2018sharing economy\u2019\u201d, available at: https:\/\/www.academia.edu\/16375200\/Temporality_of_Social_Capital_in_the_Sharing_Economy (accessed 23 April 2016)."},{"issue":"2","key":"key2020062312390740800_ref039","doi-asserted-by":"crossref","first-page":"170","DOI":"10.1207\/s15327663jcp1502_9","article-title":"Volunteer behavior: a hierarchical model approach for investigating its trait and functional motive antecedents","volume":"15","year":"2005","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"key2020062312390740800_ref040","doi-asserted-by":"crossref","first-page":"242","DOI":"10.5465\/amr.1998.533225","article-title":"Social capital, intellectual capital, and the organizational advantage","volume":"23","year":"1998","journal-title":"Academy of Management Review"},{"key":"key2020062312390740800_ref041","unstructured":"Nielsen (2014), \u201cIs sharing the new buying\u201d, available at: http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2014\/is-sharing-the-new-buying.html (accessed 13 December 2015)."},{"key":"key2020062312390740800_ref042","unstructured":"Pwc (2015), \u201cConsumer intelligence series: the sharing economy\u201d, available at: http:\/\/www.pwc.com\/us\/en\/industry\/entertainment-media\/publications\/consumer-intelligence-series\/sharing-economy.html (accessed 12 December 2015)."},{"key":"key2020062312390740800_ref043","volume-title":"Diffusion of Innovations","year":"2003"},{"issue":"7","key":"key2020062312390740800_ref044","doi-asserted-by":"crossref","first-page":"748","DOI":"10.1016\/S0148-2963(02)00351-X","article-title":"A typology of online shoppers based on shopping motivations","volume":"57","year":"2004","journal-title":"Journal of Business Research"},{"issue":"August","key":"key2020062312390740800_ref045","first-page":"113","article-title":"Does shared consumption affect consumers' values, attitudes, and norms? A panel study","volume":"77","year":"2017","journal-title":"Journal of Business Research"},{"issue":"5","key":"key2020062312390740800_ref046","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1108\/03090569610118740","article-title":"The link between green purchasing decisions and measures of environmental consciousness","volume":"30","year":"1996","journal-title":"European Journal of Marketing"},{"issue":"December","key":"key2020062312390740800_ref047","first-page":"328","article-title":"The sharing economy and digital platforms: a review and research agenda","volume":"43","year":"2018","journal-title":"International Journal of Information Management"},{"key":"key2020062312390740800_ref048","unstructured":"The Economist (2013), \u201cThe rise of the sharing economy\u201d, available at: http:\/\/www.economist.com\/news\/leaders\/21573104-internet-everything-hire-rise-sharing-economy (accessed 13 August 2015)."},{"issue":"4","key":"key2020062312390740800_ref049","doi-asserted-by":"crossref","first-page":"464","DOI":"10.2307\/257085","article-title":"Social capital and value creation: the role of intrafirm networks","volume":"41","year":"1998","journal-title":"Academy of Management Journal"},{"issue":"4","key":"key2020062312390740800_ref050","doi-asserted-by":"crossref","first-page":"579","DOI":"10.1016\/j.jretai.2011.09.003","article-title":"Towards a further understanding of the antecedents of retailer new product adoption","volume":"87","year":"2011","journal-title":"Journal of Retailing"},{"issue":"3","key":"key2020062312390740800_ref051","doi-asserted-by":"crossref","first-page":"425","DOI":"10.2307\/30036540","article-title":"User acceptance of information technology: toward a unified view","volume":"27","year":"2003","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2020062312390740800_ref052","doi-asserted-by":"crossref","first-page":"35","DOI":"10.2307\/25148667","article-title":"Why should i share? Examining social capital and knowledge contribution in electronic networks of practice","volume":"29","year":"2005","journal-title":"MIS Quarterly"},{"key":"key2020062312390740800_ref053","unstructured":"World Economic Forum (2013), \u201cCircular economy innovation & new business models dialogue\u201d, available at: http:\/\/www.weforum.org\/reports\/young-global-leaders-sharing-economy-innovation (accessed 4 January 2016)."},{"key":"key2020062312390740800_ref054","unstructured":"Wosskow, D. (2014), \u201cUnlocking the sharing economy: independent review\u201d, available at: https:\/\/www.gov.uk\/government\/publications\/unlocking-the-sharing-economy-independent-review (accessed 1 December 2015)."},{"issue":"10","key":"key2020062312390740800_ref055","doi-asserted-by":"crossref","first-page":"1462","DOI":"10.1108\/03684921211276675","article-title":"An integrated theoretical model for determinants of knowledge sharing behaviours","volume":"41","year":"2012","journal-title":"Kybernetes"},{"issue":"11","key":"key2020062312390740800_ref056","doi-asserted-by":"crossref","first-page":"2962","DOI":"10.1108\/IJCHM-08-2016-0480","article-title":"In sharing economy we trust: the effects of host attributes on short-term rental purchases","volume":"29","year":"2017","journal-title":"International Journal of Contemporary Hospitality Management"},{"key":"key2020062312390740800_ref057","first-page":"180","article-title":"Impact of motivation in the sharing economy and perceived security in attitude and loyalty toward airbnb","volume":"129","year":"2016","journal-title":"Advanced Science and Technology Letters"},{"issue":"4","key":"key2020062312390740800_ref058","first-page":"334","article-title":"The moderating role of consumer technology anxiety in mobile shopping adoption: differential effects of facilitating conditions and social influences","volume":"14","year":"2013","journal-title":"Journal of Electronic Commerce Research"},{"issue":"3","key":"key2020062312390740800_ref059","doi-asserted-by":"crossref","first-page":"280","DOI":"10.1061\/(ASCE)CO.1943-7862.0000607","article-title":"Explaining knowledge-sharing intention in construction teams in Hong Kong","volume":"139","year":"2013","journal-title":"Journal of Construction Engineering and Management"},{"issue":"November","key":"key2020062312390740800_ref060","first-page":"105","article-title":"A computational framework for understanding antecedents of guests' perceived trust towards hosts on airbnb","volume":"115","year":"2018","journal-title":"Decision Support Systems"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-03-2017-0073\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-03-2017-0073\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:42:25Z","timestamp":1753396945000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/44\/4\/805-825\/454126"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,4,22]]},"references-count":60,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2020,4,22]]}},"alternative-id":["10.1108\/OIR-03-2017-0073"],"URL":"https:\/\/doi.org\/10.1108\/oir-03-2017-0073","relation":{},"ISSN":["1468-4527"],"issn-type":[{"value":"1468-4527","type":"print"}],"subject":[],"published":{"date-parts":[[2020,4,22]]}}}