{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,14]],"date-time":"2026-02-14T10:38:12Z","timestamp":1771065492258,"version":"3.50.1"},"reference-count":193,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2018,9,6]],"date-time":"2018-09-06T00:00:00Z","timestamp":1536192000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2018,10,16]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Online information research on hotels is gradually emerging as a key area of research with the increasing use of social media as a platform for co-creative service innovation (CCSI). The purpose of this paper is to examine the relationships between the key drivers of co-creation intention in the social media context. Understanding relationships between key drivers of customers\u2019 co-creation intention will prove valuable in advancing current knowledge about service innovation using social media. The key drivers examined in this study are \u2013 customer innovativeness, attitude toward CCSI on social media, subjective norms and perceived behavioral control. This knowledge will be of considerable value for its practical application in the hotel industry.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Data were collected from 346 hotel guests using survey method. Structural equation modeling with a bootstrapping estimation was used to analyze the data.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that customer innovativeness, attitude toward CCSI on social media, subjective norm and perceived behavioral control positively influence both co-creation and adoption intention. Further, it was also found that co-creation intention mediates the relationship between its two driving factors, namely, customer innovativeness, attitude toward CCSI in social media and adoption intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The findings provide theoretical implications for hospitality discipline. The findings also provide various strategies hospitality firms can use to co-create service innovation through the effective use of social media.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The relationships examined in the present study have not been tested previously; this is the first attempt of the kind. Thus, the associations established in this study form an important contribution to the existing body of knowledge in co-creation, service innovation and social media literature.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-03-2017-0079","type":"journal-article","created":{"date-parts":[[2018,9,6]],"date-time":"2018-09-06T08:25:29Z","timestamp":1536222329000},"page":"1146-1179","source":"Crossref","is-referenced-by-count":50,"title":["Social media and co-creative service innovation: an empirical study"],"prefix":"10.1108","volume":"42","author":[{"given":"Bijoylaxmi","family":"Sarmah","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shampy","family":"Kamboj","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jay","family":"Kandampully","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2018,9,6]]},"reference":[{"issue":"4","key":"key2021041509445454100_ref001","doi-asserted-by":"crossref","first-page":"619","DOI":"10.1108\/JOSM-02-2015-0044","article-title":"Innovation in service ecosystems: an empirical study of the integration of values, brands, service systems and experience rooms","volume":"27","year":"2016","journal-title":"Journal of Service Management"},{"issue":"2","key":"key2021041509445454100_ref002","doi-asserted-by":"crossref","first-page":"204","DOI":"10.1287\/isre.9.2.204","article-title":"A conceptual and operational definition of personal innovativeness in the domain of information technology","volume":"9","year":"1998","journal-title":"Information Systems Research"},{"key":"key2021041509445454100_ref003","volume-title":"From Intentions to Actions: A Theory of Planned Behavior","year":"1985"},{"issue":"2","key":"key2021041509445454100_ref004","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"key":"key2021041509445454100_ref005","unstructured":"Ajzen, I. 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