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The reasons for this phenomenon appear to be found in the numerous similarities and overlapping characteristics between SEO factors and web accessibility guidelines. Context is provided through a review of sources including accessibility standards and relevant SEO studies and the relationship between SEO and web accessibility is described. The particular overlapping factors between the two are identified and the precise nature of the overlaps is explained in greater detail.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The available literature provides firm evidence that the overlapping factors not only serve to ensure the accessibility of a website for all users, but are also useful for the optimization of the website's search engine ranking. The research demonstrates that any SEO project undertaken should include, as a prerequisite, the proper design of accessible web content, inasmuch as search engines will interpret the web accessibility achieved as an indicator of quality and will be able to better access and index the resulting web content.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The present study indicates how developing websites with high visibility in search engine results also makes their content more accessible.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-04-2012-0063","type":"journal-article","created":{"date-parts":[[2013,8,14]],"date-time":"2013-08-14T12:11:14Z","timestamp":1376482274000},"page":"564-580","source":"Crossref","is-referenced-by-count":57,"title":["Overlapping factors in search engine optimization and web accessibility"],"prefix":"10.1108","volume":"37","author":[{"given":"Lourdes","family":"Moreno","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paloma","family":"Martinez","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2022012619531593500_b1","unstructured":"AENOR (Spanish Association for Standardization and Certification) (2012), \u201cUNE 139803:2012 Web content accessibility requirements on the web\u201d, available at: www.aenor.es\/aenor\/actualidad\/actualidad\/noticias.asp?campo=4&codigo=23655#.UA\u2010mmWm28QI (accessed 1 December 2012)."},{"key":"key2022012619531593500_b2","doi-asserted-by":"crossref","unstructured":"Andr\u00e9s, J. and Lorca, P. 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