{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,9]],"date-time":"2026-04-09T08:27:38Z","timestamp":1775723258401,"version":"3.50.1"},"reference-count":91,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2022,4,12]],"date-time":"2022-04-12T00:00:00Z","timestamp":1649721600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2023,1,18]]},"abstract":"<jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n                    <jats:p>Massive open online courses (MOOCs) are among the most recent e-learning initiatives to gain widespread acceptance among universities. However, despite MOOCs' \u201cmuch-documented\u201d benefits, many questions are being raised late regarding the long-term sustainability of the open online teaching e-learning model. With high dropout rates in MOOCs courses, recent research has focused on the challenges limiting MOOCs\u2019 growth. But most of the research is directed toward students\u2019 perspectives, leaving the instructors\u2019 perspective. One of the most important aspects of instructors\u2019 perspective is the motivation for MOOCs' development and delivery.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n                    <jats:p>The present study collected the data from 25 MOOC developers of Indian origin. To prioritize or rank the motivational factor behind developing a MOOC, a fuzzy-analytical hierarchical process (F-AHP) technique was applied to the data set. The primary motivational factors considered for the study were professional development, altruism, personal development, institutional development, intrigue, monetary benefits and peer influence.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n                    <jats:p>The results showed that professional development and personal development are two prime motives that drive MOOCs development. Monetary benefits and peer influence were the least important factors among all the factors considered for the study.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n                    <jats:p>Previous studies have identified and modeled the motivational factors that contribute toward developing MOOCs. However, there was little knowledge about the hierarchy among the motivating factors. The present study fills this gap by establishing the ranking of motivational factors responsible for MOOCs development.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title content-type=\"abstract-subheading\">Peer review<\/jats:title>\n                    <jats:p>\n                      The peer review history for this article is available at:\n                      <jats:ext-link xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" ext-link-type=\"uri\" xlink:href=\"https:\/\/publons.com\/publon\/10.1108\/OIR-04-2021-0205\">https:\/\/publons.com\/publon\/10.1108\/OIR-04-2021-0205<\/jats:ext-link>\n                      .\n                    <\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/oir-04-2021-0205","type":"journal-article","created":{"date-parts":[[2022,4,9]],"date-time":"2022-04-09T09:21:52Z","timestamp":1649496112000},"page":"20-40","source":"Crossref","is-referenced-by-count":13,"title":["Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors"],"prefix":"10.1108","volume":"47","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0867-0423","authenticated-orcid":false,"given":"Pooja","family":"Goel","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8337-0693","authenticated-orcid":false,"given":"Sahil","family":"Raj","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6842-6150","authenticated-orcid":false,"given":"Aashish","family":"Garg","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3497-2177","authenticated-orcid":false,"given":"Simarjeet","family":"Singh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6590-5025","authenticated-orcid":false,"given":"Sanjay","family":"Gupta","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2022,4,12]]},"reference":[{"issue":"2","key":"key2023011802355140700_ref001","doi-asserted-by":"crossref","first-page":"88","DOI":"10.1061\/(ASCE)0742-597X(2007)23:2(88)","article-title":"Hybrid prequalification-based, innovative contracting model using AHP","volume":"23","year":"2007","journal-title":"Journal of Management in Engineering"},{"issue":"6","key":"key2023011802355140700_ref002","first-page":"B10","article-title":"Circuits and electronics","volume":"59","year":"2012","journal-title":"Chronicle of Higher Education"},{"issue":"1","key":"key2023011802355140700_ref003","doi-asserted-by":"publisher","first-page":"1087","DOI":"10.1088\/1742-6596\/1500\/1\/012096","article-title":"Challenges of teaching in massive open online course","volume":"1500","year":"2020","journal-title":"Journal of Physics: Conference Series"},{"issue":"1","key":"key2023011802355140700_ref004","doi-asserted-by":"publisher","first-page":"1087","DOI":"10.1088\/1742-6596\/1500\/1\/01209","article-title":"Motivations of teaching in massive open online course: review of literature","volume":"1500","year":"2020","journal-title":"Journal of Physics: Conference Series"},{"issue":"6","key":"key2023011802355140700_ref005","doi-asserted-by":"crossref","first-page":"5771","DOI":"10.1007\/s10639-020-10250-z","article-title":"Investigating the drivers and barriers to MOOCs adoption: the perspective of TAM","volume":"25","year":"2020","journal-title":"Education and Information Technologies"},{"issue":"4","key":"key2023011802355140700_ref006","doi-asserted-by":"crossref","first-page":"1921","DOI":"10.17240\/aibuefd.2018.18.41844-413255","article-title":"Katilimcilar kitlesel a\u00e7ik \u00e7evrimi\u00e7i derslere neden katiliyorlar? 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