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The more creators reply to user comments and the more reactions they present, the more video engagement increases. Additionally, the influence of the creator's interaction on user engagement increased as the number of commenting participants decreased.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>This study has implications for platform operators regarding comment section design and proposes interaction strategies for content creators to induce users' video engagement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Compared to previous studies, this study empirically verifies the influence of interactions on video-sharing platforms in detail by confirming the influence of user interaction structures and creator's participation in the interaction on video engagement.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-04-2022-0217","type":"journal-article","created":{"date-parts":[[2022,11,23]],"date-time":"2022-11-23T23:56:35Z","timestamp":1669247795000},"page":"1083-1097","source":"Crossref","is-referenced-by-count":24,"title":["The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity"],"prefix":"10.1108","volume":"47","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4407-8021","authenticated-orcid":false,"given":"Unji","family":"Byun","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Moonkyoung","family":"Jang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5995-2565","authenticated-orcid":false,"given":"Hyunmi","family":"Baek","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,11,24]]},"reference":[{"issue":"1","key":"key2023101305441812900_ref001","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1177\/001872675400700102","article-title":"Class and committees in a Norwegian island parish","volume":"7","year":"1954","journal-title":"Human Relations"},{"issue":"11","key":"key2023101305441812900_ref002","doi-asserted-by":"publisher","first-page":"3747","DOI":"10.1073\/pnas.0400087101","article-title":"The architecture of complex weighted networks","volume":"101","year":"2004","journal-title":"Proceedings of the National Academy of Sciences of the United States of America"},{"key":"key2023101305441812900_ref003","doi-asserted-by":"publisher","first-page":"46","DOI":"10.1016\/j.pragma.2014.03.002","article-title":"(New) participatory framework on YouTube? 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