{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,20]],"date-time":"2026-04-20T23:41:28Z","timestamp":1776728488567,"version":"3.51.2"},"reference-count":42,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2020,12,24]],"date-time":"2020-12-24T00:00:00Z","timestamp":1608768000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["OIR"],"published-print":{"date-parts":[[2021,5,10]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of this paper is to determine the demographic, resource and internal competition factors that influence both the level of citizen engagement provided by municipal Twitter accounts as well as the primary purposes for which those accounts are used.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This research uses a mixed-methods approach. Twitter data were content analyzed and categorized according to their specific purposes (information dissemination, community building or calls to action). Twitter engagement was measured as an index variable constructed from prior research, and multiple regression was used to determine the factors which best predict both account engagement and tweet purposes.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show that two factors (a multiplatform approach and fiscal health) along with the interaction of those factors predict the level of Twitter-based citizen engagement. Median citizen age was found to significantly predict the percentage of municipal tweets with purposes of information dissemination and community building.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study adds to the literature on public sector social media use by examining the purposes and practices of local government Twitter use, providing a context for examining how Twitter is employed by local governments for citizen engagement.<\/jats:p><\/jats:sec>","DOI":"10.1108\/oir-05-2020-0175","type":"journal-article","created":{"date-parts":[[2020,12,22]],"date-time":"2020-12-22T23:53:00Z","timestamp":1608681180000},"page":"501-516","source":"Crossref","is-referenced-by-count":11,"title":["Factors influencing tweet purposes and citizen engagement with municipal Twitter accounts"],"prefix":"10.1108","volume":"45","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8417-0431","authenticated-orcid":false,"given":"Jeffrey A.","family":"Stone","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"S. Hakan","family":"Can","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2020,12,24]]},"reference":[{"key":"key2022092314481052100_ref001","first-page":"2453","article-title":"Diffusion of innovation in the public sector: twitter adoption by municipal police departments in the US","year":"2015"},{"issue":"2","key":"key2022092314481052100_ref002","first-page":"322","article-title":"Innovation in public management: the adoption of strategic planning","volume":"54","year":"1994","journal-title":"Public Administration Review"},{"issue":"1","key":"key2022092314481052100_ref003","doi-asserted-by":"crossref","first-page":"30","DOI":"10.1016\/j.giq.2011.04.004","article-title":"The impact of polices on government social media usage: issues, challenges, and recommendations","volume":"29","year":"2012","journal-title":"Government Information Quarterly"},{"issue":"5","key":"key2022092314481052100_ref004","doi-asserted-by":"crossref","first-page":"787","DOI":"10.1108\/OIR-03-2012-0054","article-title":"A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page","volume":"37","year":"2013","journal-title":"Online Information Review"},{"issue":"3","key":"key2022092314481052100_ref005","doi-asserted-by":"crossref","first-page":"320","DOI":"10.1177\/0095399714544945","article-title":"Facebook practices in western European municipalities: an empirical analysis of activity and citizens' engagement","volume":"49","year":"2017","journal-title":"Administration and Society"},{"issue":"3","key":"key2022092314481052100_ref006","doi-asserted-by":"crossref","first-page":"480","DOI":"10.1016\/j.giq.2019.03.001","article-title":"Twitter as a tool for citizen engagement: an empirical study of the Andalusian municipalities","volume":"36","year":"2019","journal-title":"Government Information Quarterly"},{"issue":"6","key":"key2022092314481052100_ref007","doi-asserted-by":"crossref","first-page":"728","DOI":"10.1177\/0275074014524478","article-title":"Top 10 US municipal police departments and their social media usage","volume":"45","year":"2015","journal-title":"The American Review of Public Administration"},{"issue":"3","key":"key2022092314481052100_ref008","doi-asserted-by":"crossref","first-page":"341","DOI":"10.2753\/ATP1084-1806330302","article-title":"The costs of democratization: social media adaptation challenges within government agencies","volume":"33","year":"2011","journal-title":"Administrative Theory and Praxis"},{"issue":"5","key":"key2022092314481052100_ref009","doi-asserted-by":"crossref","first-page":"655","DOI":"10.1111\/puar.12261","article-title":"Looking for friends, fans, and followers? Social media use in public and nonprofit human services","volume":"74","year":"2014","journal-title":"Public Administration Review"},{"key":"key2022092314481052100_ref010","unstructured":"Center for Rural Pennsylvania (2014), \u201cDemographics: quick facts\u201d, available at: http:\/\/www.rural.palegislature.us\/demographics_about_rural_pa.html (accessed 10 October 2019)."},{"issue":"1","key":"key2022092314481052100_ref011","doi-asserted-by":"crossref","first-page":"31","DOI":"10.1108\/IJPSM-03-2016-0053","article-title":"Enacting social media success in local public administrations","volume":"30","year":"2017","journal-title":"The International Journal of Public Sector Management"},{"issue":"1","key":"key2022092314481052100_ref012","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1108\/OIR-09-2012-0162","article-title":"From e-government to social government: Twitter use by Korea's central government","volume":"38","year":"2014","journal-title":"Online Information Review"},{"issue":"4","key":"key2022092314481052100_ref013","doi-asserted-by":"crossref","first-page":"627","DOI":"10.1016\/j.giq.2017.09.005","article-title":"E-government services and social media adoption: experience of small local governments in Nebraska state","volume":"34","year":"2017","journal-title":"Government Information Quarterly"},{"issue":"1","key":"key2022092314481052100_ref014","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1177\/1461444816645652","article-title":"Using social media to enhance citizen engagement with local government: Twitter or Facebook?","volume":"20","year":"2018","journal-title":"New Media and Society"},{"issue":"4","key":"key2022092314481052100_ref015","doi-asserted-by":"crossref","first-page":"486","DOI":"10.1111\/puar.12696","article-title":"Social media: how one city opens the evidence black box","volume":"77","year":"2017","journal-title":"Public Administration Review"},{"issue":"4","key":"key2022092314481052100_ref016","doi-asserted-by":"crossref","first-page":"480","DOI":"10.1016\/j.giq.2012.06.002","article-title":"Social media use by government: from the routine to the critical","volume":"29","year":"2012","journal-title":"Government Information Quarterly"},{"issue":"4","key":"key2022092314481052100_ref017","doi-asserted-by":"crossref","first-page":"477","DOI":"10.1177\/0095399713503463","article-title":"Public administrators' use of social media platforms: overcoming the legitimacy dilemma?","volume":"48","year":"2016","journal-title":"Administration and Society"},{"issue":"3","key":"key2022092314481052100_ref018","doi-asserted-by":"crossref","first-page":"299","DOI":"10.1016\/j.giq.2015.05.007","article-title":"Local engagement online: municipal Facebook pages as hubs of interaction","volume":"32","year":"2015","journal-title":"Government Information Quarterly"},{"issue":"4","key":"key2022092314481052100_ref019","doi-asserted-by":"crossref","first-page":"339","DOI":"10.1080\/19331681.2016.1169242","article-title":"From 1.0 to 2.0: Swedish municipalities online","volume":"13","year":"2016","journal-title":"Journal of Information Technology and Politics"},{"issue":"4","key":"key2022092314481052100_ref020","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1080\/10627260701402473","article-title":"The government communication decision wheel: toward a public relations model for the public sector","volume":"19","year":"2007","journal-title":"Journal of Public Relations Research"},{"issue":"3","key":"key2022092314481052100_ref021","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1111\/j.1083-6101.2012.01576.x","article-title":"Information, community, and action: how nonprofit organizations use social media","volume":"17","year":"2012","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"2","key":"key2022092314481052100_ref022","doi-asserted-by":"crossref","first-page":"274","DOI":"10.1080\/14719037.2012.725763","article-title":"Diffusion and assimilation of government microblogging: evidence from Chinese cities","volume":"16","year":"2014","journal-title":"Public Management Review"},{"issue":"2","key":"key2022092314481052100_ref023","doi-asserted-by":"crossref","first-page":"148","DOI":"10.3390\/admsci2020148","article-title":"A review of social media use in e-government","volume":"2","year":"2012","journal-title":"Administrative Sciences"},{"issue":"8","key":"key2022092314481052100_ref024","doi-asserted-by":"crossref","first-page":"991","DOI":"10.1177\/0275074016649260","article-title":"Stakeholder engagement and public information through social media: a study of Canadian and American Public Transportation Agencies","volume":"47","year":"2017","journal-title":"The American Review of Public Administration"},{"issue":"3","key":"key2022092314481052100_ref025","doi-asserted-by":"crossref","first-page":"496","DOI":"10.1016\/j.giq.2017.06.001","article-title":"Mapping government social media research and moving it forward: a framework and a research agenda","volume":"34","year":"2017","journal-title":"Government Information Quarterly"},{"issue":"2","key":"key2022092314481052100_ref026","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/j.giq.2012.12.004","article-title":"Social media adoption and resulting tactics in the US Federal Government","volume":"30","year":"2013","journal-title":"Government Information Quarterly"},{"issue":"1","key":"key2022092314481052100_ref027","doi-asserted-by":"crossref","first-page":"142","DOI":"10.1016\/j.giq.2015.09.002","article-title":"Social media institutionalization in the U.S. Federal Government","volume":"33","year":"2016","journal-title":"Government Information Quarterly"},{"issue":"4","key":"key2022092314481052100_ref028","doi-asserted-by":"crossref","first-page":"489","DOI":"10.1111\/puar.12780","article-title":"Building holistic evidence for social media impact","volume":"77","year":"2017","journal-title":"Public Administration Review"},{"issue":"4","key":"key2022092314481052100_ref029","doi-asserted-by":"crossref","first-page":"424","DOI":"10.1111\/0033-3352.00196","article-title":"The evolution of e\u2010government among municipalities: rhetoric or reality?","volume":"62","year":"2002","journal-title":"Public Administration Review"},{"issue":"4","key":"key2022092314481052100_ref030","doi-asserted-by":"crossref","first-page":"351","DOI":"10.1016\/j.giq.2013.05.016","article-title":"Connecting citizens and local governments? Social media and interactivity in major US cities","volume":"30","year":"2013","journal-title":"Government Information Quarterly"},{"issue":"1","key":"key2022092314481052100_ref031","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1111\/j.1540-6210.2012.02647.x","article-title":"Local e\u2010government in the United States: transformation or incremental change?","volume":"73","year":"2013","journal-title":"Public Administration Review"},{"issue":"1","key":"key2022092314481052100_ref032","doi-asserted-by":"crossref","first-page":"67","DOI":"10.1177\/0160323X12441373","article-title":"Social media sites at the state and local levels: operational success and governance failure","volume":"44","year":"2012","journal-title":"State and Local Government Review"},{"key":"key2022092314481052100_ref033","unstructured":"Pew Research Center (2016), \u201cSocial media update 2016\u201d, November 11, available at: http:\/\/www.pewinternet.org\/2016\/11\/11\/social-media-update-2016\/ (accessed 10 October 2019)."},{"issue":"1","key":"key2022092314481052100_ref034","doi-asserted-by":"crossref","first-page":"110","DOI":"10.1016\/j.giq.2016.11.001","article-title":"A social media text analytics framework for double-loop learning for citizen-centric public services: a case study of a local government Facebook use","volume":"34","year":"2017","journal-title":"Government Information Quarterly"},{"issue":"3","key":"key2022092314481052100_ref035","doi-asserted-by":"crossref","first-page":"400","DOI":"10.1016\/j.giq.2007.04.007","article-title":"The shape of eParticipation: characterizing an emerging research area","volume":"25","year":"2008","journal-title":"Government Information Quarterly"},{"issue":"3","key":"key2022092314481052100_ref036","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1080\/03003930.2014.991866","article-title":"Using Twitter for dialogic communication: local government strategies in the European Union","volume":"41","year":"2015","journal-title":"Local Government Studies"},{"issue":"4","key":"key2022092314481052100_ref037","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1080\/08874417.2015.11645787","article-title":"Public sector adoption of social media","volume":"55","year":"2015","journal-title":"Journal of Computer Information Systems"},{"issue":"1","key":"key2022092314481052100_ref038","doi-asserted-by":"crossref","first-page":"129","DOI":"10.1016\/j.giq.2013.07.005","article-title":"E-government research in the United States","volume":"31","year":"2014","journal-title":"Government Information Quarterly"},{"key":"key2022092314481052100_ref039","unstructured":"Statista, The Statistics Portal. (2018), \u201cNumber of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2018 (in millions)\u201d, available at: https:\/\/www.statista.com\/statistics\/274564\/monthly-active-twitter-users-in-the-united-states\/ (accessed 10 October 2019)."},{"issue":"1","key":"key2022092314481052100_ref040","doi-asserted-by":"crossref","first-page":"242","DOI":"10.1186\/1471-2458-12-242","article-title":"Adoption and use of social media among public health departments","volume":"12","year":"2012","journal-title":"BMC Public Health"},{"issue":"3","key":"key2022092314481052100_ref041","doi-asserted-by":"crossref","first-page":"379","DOI":"10.1016\/j.giq.2013.12.006","article-title":"An empirical analysis of e-participation. The role of social networks and e-government over citizens' online engagement","volume":"31","year":"2014","journal-title":"Government Information Quarterly"},{"issue":"4","key":"key2022092314481052100_ref042","doi-asserted-by":"crossref","first-page":"353","DOI":"10.1002\/pa.385","article-title":"Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter: models of public relations on twitter","volume":"11","year":"2011","journal-title":"Journal of Public Affairs"}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-05-2020-0175\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-05-2020-0175\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T22:43:03Z","timestamp":1753396983000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/oir\/article\/45\/3\/501-516\/318491"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,12,24]]},"references-count":42,"journal-issue":{"issue":"3","published-online":{"date-parts":[[2020,12,24]]},"published-print":{"date-parts":[[2021,5,10]]}},"alternative-id":["10.1108\/OIR-05-2020-0175"],"URL":"https:\/\/doi.org\/10.1108\/oir-05-2020-0175","relation":{},"ISSN":["1468-4527"],"issn-type":[{"value":"1468-4527","type":"print"}],"subject":[],"published":{"date-parts":[[2020,12,24]]}}}