{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,20]],"date-time":"2026-03-20T20:37:10Z","timestamp":1774039030104,"version":"3.50.1"},"reference-count":148,"publisher":"Emerald","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,9,3]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>Many enterprises recognize that social media is a valuable source of information propagation for brands. Using the self-congruity and social identity theories as theoretical bases, the purpose of this paper is to develop an integrated conceptual model and explore the effects of brand-evangelism-related behavioral decisions of enterprises on virtual community members.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>This study targeted community members who had purchased a specific cosmetic brand\u2019s products and had been members of an official brand fan page for at least one year. Using a survey of 488 valid samples and structural equation modeling was used to conduct path analyses.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>The results indicated that seven hypothetical paths were supported and exhibited desirable goodness of fit. Value congruity can be used to explain effects of dual identification on various relationships. Relationships among variables of brand evangelism are not independent. Specifically, the effect of brand purchase intentions on positive brand referrals is higher than that on oppositional brand referrals.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Practical implications<\/jats:title>\n                  <jats:p>The findings can help brand community managers to adopt innovative and effective strategies to gain community members\u2019 identification and maintain a desirable relationship between business and community members. In addition, this study should help marketers to increase the opportunity of maximizing the brand evangelism effect.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>This study contributes to the understanding for multiple perspectives of value congruity and adopts the extension viewpoint to understand community members not only have brand value and self-congruity problems but also have community membership goals and values related to the fit problem.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/oir-06-2017-0187","type":"journal-article","created":{"date-parts":[[2018,11,22]],"date-time":"2018-11-22T09:42:39Z","timestamp":1542879759000},"page":"842-866","source":"Crossref","is-referenced-by-count":48,"title":["Investigating the brand evangelism effect of community fans on social networking sites"],"prefix":"10.1108","volume":"43","author":[{"given":"Li-Chun","family":"Hsu","sequence":"first","affiliation":[{"name":"National Taitung University Department of Cultural Resources and Leisure Industries, , Taitung,","place":["Taiwan"]}]}],"member":"140","published-online":{"date-parts":[[2018,11,22]]},"reference":[{"issue":"1","key":"2025072820522376200_ref001","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1177\/002224379903600104","article-title":"The malleable self: the role of self-expression in persuasion","volume":"36","author":"Aaker","year":"1999","journal-title":"Journal of Marketing Research"},{"issue":"8","key":"2025072820522376200_ref002","doi-asserted-by":"crossref","first-page":"1179","DOI":"10.1016\/j.jbusres.2011.07.031","article-title":"Moderators of the self-congruity effect on consumer decision-making: a meta-analysis","volume":"65","author":"Aguirre-Rodriguez","year":"2012","journal-title":"Journal of Business Research"},{"issue":"6","key":"2025072820522376200_ref003","doi-asserted-by":"crossref","first-page":"719","DOI":"10.1016\/j.jbusres.2011.09.009","article-title":"Self-congruence, functional congruence, and destination choice","volume":"66","author":"Ahn","year":"2013","journal-title":"Journal of Business Research"},{"issue":"6","key":"2025072820522376200_ref004","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.72.6.019","article-title":"Private-label use and store loyalty","volume":"72","author":"Ailawadi","year":"2008","journal-title":"Journal of Marketing"},{"issue":"3","key":"2025072820522376200_ref005","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.69.3.19.66363","article-title":"The social influence of brand community: evidence from European car clubs","volume":"69","author":"Algesheimer","year":"2005","journal-title":"Journal of Marketing"},{"issue":"1\/2","key":"2025072820522376200_ref006","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1108\/03090560210412728","article-title":"A functional approach to instrumental and terminal values and the value\u2013attitude\u2013behavior system of consumer choice","volume":"36","author":"Allen","year":"2002","journal-title":"European Journal of Marketing"},{"issue":"3","key":"2025072820522376200_ref007","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling in practice: a review and recommended two-step approach","volume":"103","author":"Anderson","year":"1988","journal-title":"Psychological Bulletin"},{"issue":"2","key":"2025072820522376200_ref008","doi-asserted-by":"crossref","first-page":"123","DOI":"10.2753\/PSS0885-3134310202","article-title":"Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers\u2019 brands","volume":"31","author":"Badrinarayanan","year":"2011","journal-title":"Journal of Personal Selling & Sales Management"},{"issue":"2","key":"2025072820522376200_ref009","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1002\/dir.10006","article-title":"Intentional social action in virtual communities","volume":"16","author":"Bagozzi","year":"2002","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"2025072820522376200_ref300","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1016\/j.ijresmar.2006.01.005","article-title":"Antecedents and purchase consequences of customer participation in small group brand communities","volume":"23","author":"Bagozzi","year":"2006","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"2025072820522376200_ref010","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","author":"Bagozzi","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"6","key":"2025072820522376200_ref011","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.1037\/0022-3514.51.6.1173","article-title":"The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations","volume":"51","author":"Baron","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"issue":"12","key":"2025072820522376200_ref012","first-page":"80","article-title":"The one thing you must get right when building a brand","volume":"88","author":"Barwise","year":"2010","journal-title":"Harvard Business Review"},{"key":"2025072820522376200_ref013","first-page":"2189","article-title":"How to create high emotional consumer-brand relationships? The causalities of brand passion","author":"Bauer","year":"2007"},{"issue":"2","key":"2025072820522376200_ref014","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1016\/0167-8116(95)00038-0","article-title":"Applications of structural equation modeling in marketing and consumer research: a review","volume":"13","author":"Baumgartner","year":"1996","journal-title":"International Journal of Research in Marketing"},{"issue":"5\/6","key":"2025072820522376200_ref015","doi-asserted-by":"crossref","first-page":"371","DOI":"10.1108\/JPBM-09-2013-0394","article-title":"The influence of brand trust and brand identification on brand evangelism","volume":"22","author":"Becerra","year":"2013","journal-title":"Journal of Product & Brand Management"},{"issue":"2","key":"2025072820522376200_ref016","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1086\/209154","article-title":"Possessions and the extended self","volume":"15","author":"Belk","year":"1988","journal-title":"The Journal of Consumer Research"},{"issue":"4","key":"2025072820522376200_ref017","doi-asserted-by":"crossref","first-page":"555","DOI":"10.1348\/014466600164633","article-title":"Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization","volume":"39","author":"Bergami","year":"2000","journal-title":"British Journal of Social Psychology"},{"issue":"1","key":"2025072820522376200_ref018","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1108\/07363769810202664","article-title":"Symbolic and functional positioning of brands","volume":"15","author":"Bhat","year":"1998","journal-title":"Journal of Consumer Marketing"},{"issue":"2","key":"2025072820522376200_ref019","doi-asserted-by":"crossref","first-page":"76","DOI":"10.1509\/jmkg.67.2.76.18609","article-title":"Consumer-company identification: a framework for understanding consumers\u2019 relationships with brands","volume":"67","author":"Bhattacharya","year":"2003","journal-title":"Journal of Marketing"},{"issue":"2","key":"2025072820522376200_ref020","doi-asserted-by":"crossref","first-page":"311","DOI":"10.1016\/0167-4870(95)00007-B","article-title":"The complex relationship between consumer satisfaction and brand loyalty","volume":"16","author":"Bloemer","year":"1995","journal-title":"Journal of Economic Psychology"},{"issue":"3","key":"2025072820522376200_ref021","doi-asserted-by":"crossref","first-page":"267","DOI":"10.1016\/S0167-8116(02)00079-4","article-title":"The dynamics of value segments: modeling framework and empirical illustration","volume":"19","author":"Brangule-Vlagsma","year":"2002","journal-title":"International Journal of Research in Marketing"},{"key":"2025072820522376200_ref022","unstructured":"Business Next\n           (2014a), \u201cFans observation on April, 2014\u201d, available at:\u2008https:\/\/docs.google.com\/spreadsheets\/d\/1u9aYSXzMYwKobIFCtg88hxe2Z-h_hQrSV6vytEqW8ww\/edit#gid=0\u2008(accessed\u2008June 28, 2014)."},{"key":"2025072820522376200_ref023","unstructured":"Business Next\n           (2014b), \u201cKeep fans hearts! Look big brands how long interact with the communit\u201d, available at:\u2008www.bnext.com.tw\/ext_rss\/view\/id\/643650\u2008(accessed\u2008March 8, 2015)."},{"issue":"4","key":"2025072820522376200_ref024","doi-asserted-by":"crossref","first-page":"284","DOI":"10.1016\/j.jbusres.2007.06.022","article-title":"Social versus psychological brand community: the role of psychological sense of brand community","volume":"61","author":"Carlson","year":"2008","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025072820522376200_ref025","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1007\/s11002-006-4219-2","article-title":"Some antecedents and outcomes of brand love","volume":"17","author":"Carroll","year":"2006","journal-title":"Marketing Letters"},{"issue":"4","key":"2025072820522376200_ref026","doi-asserted-by":"crossref","first-page":"931","DOI":"10.25300\/MISQ\/2015\/39.4.9","article-title":"Me, myself, and I(T): conceptualizing information technology identity and its implications","volume":"39","author":"Carter","year":"2015","journal-title":"MIS Quarterly"},{"issue":"6","key":"2025072820522376200_ref027","doi-asserted-by":"crossref","first-page":"706","DOI":"10.1016\/j.jbusres.2011.09.007","article-title":"New members\u2019 integration: key factor of success in online travel communities","volume":"66","author":"Casal\u00f3","year":"2013","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025072820522376200_ref028","doi-asserted-by":"crossref","first-page":"81","DOI":"10.1509\/jmkg.65.2.81.18255","article-title":"The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty","volume":"65","author":"Chaudhuri","year":"2001","journal-title":"Journal of Marketing"},{"issue":"3","key":"2025072820522376200_ref029","doi-asserted-by":"crossref","first-page":"553","DOI":"10.1509\/jmkr.47.3.553","article-title":"The effect of need for uniqueness on word of mouth","volume":"47","author":"Cheema","year":"2010","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"2025072820522376200_ref030","doi-asserted-by":"crossref","first-page":"226","DOI":"10.1016\/j.im.2010.03.001","article-title":"To give or to receive? Factors influencing members\u2019 knowledge sharing and community promotion in professional virtual communities","volume":"47","author":"Chen","year":"2010","journal-title":"Information & Management"},{"issue":"1","key":"2025072820522376200_ref031","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1108\/02635570710719034","article-title":"Initial trust and online buyer behavior","volume":"107","author":"Chen","year":"2007","journal-title":"Industrial Management & Data Systems"},{"issue":"3","key":"2025072820522376200_ref301","doi-asserted-by":"crossref","first-page":"495","DOI":"10.1007\/s10257-014-0249-0","article-title":"From positive and negative cognition approach to explore e-shoppers\u2019 real purchase behavior: an application of tricomponent attitude model","volume":"13","author":"Chih","year":"2015","journal-title":"Information Systems and e-Business Management"},{"key":"2025072820522376200_ref032","first-page":"79","article-title":"The mediating role of Facebook fan pages","volume":"199","author":"Chih","year":"2013","journal-title":"Studies in Health, Technology and Informatics"},{"issue":"3","key":"2025072820522376200_ref033","doi-asserted-by":"crossref","first-page":"539","DOI":"10.1016\/j.ijinfomgt.2013.01.007","article-title":"Exploring individuals\u2019 subjective well-being and loyalty towards social network sites from the perspective of network externalities: the Facebook case","volume":"33","author":"Chiu","year":"2013","journal-title":"International Journal of Information Management"},{"key":"2025072820522376200_ref034","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1016\/j.jretconser.2018.03.011","article-title":"On the relationship between consumer-brand identification, brand community, and brand loyalty","volume":"43","author":"Coelho","year":"2018","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2025072820522376200_ref035","volume-title":"Creating Powerful Brands in Consumer, Service and Industrial Markets","author":"De Chernatony","year":"2003"},{"issue":"5","key":"2025072820522376200_ref036","doi-asserted-by":"crossref","first-page":"410","DOI":"10.1108\/07363760110398808","article-title":"The effects of brand associations on consumer response","volume":"18","author":"Del Rio","year":"2001","journal-title":"Journal of Consumer Marketing"},{"issue":"3","key":"2025072820522376200_ref037","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.ijresmar.2003.12.004","article-title":"A social influence model of consumer participation in network-and small-group-based virtual communities","volume":"21","author":"Dholakia","year":"2004","journal-title":"International Journal of Research in Marketing"},{"issue":"3","key":"2025072820522376200_ref038","doi-asserted-by":"crossref","first-page":"360","DOI":"10.1016\/j.jretconser.2012.03.010","article-title":"Effects of store image and store brand price-image on store brand purchase intention: application to an emerging market","volume":"19","author":"Diallo","year":"2012","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"2025072820522376200_ref039","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1177\/0092070394222001","article-title":"Customer loyalty: toward an integrated conceptual framework","volume":"22","author":"Dick","year":"1994","journal-title":"Journal of the Academy of Marketing Science"},{"key":"2025072820522376200_ref040","first-page":"1","article-title":"Spreading the good word: toward an understanding of brand evangelism","volume":"14","author":"Doss","year":"2013","journal-title":"Journal of Management and Marketing Research"},{"issue":"4","key":"2025072820522376200_ref041","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1111\/j.1468-2370.2005.00114.x","article-title":"Organizational identification: a conceptual and operational review","volume":"7","author":"Edwards","year":"2005","journal-title":"International Journal of Management Reviews"},{"key":"2025072820522376200_ref042","doi-asserted-by":"crossref","DOI":"10.1007\/978-1-4899-4541-9","volume-title":"An Introduction to the Bootstrap","author":"Efron","year":"1993"},{"issue":"3","key":"2025072820522376200_ref043","doi-asserted-by":"crossref","first-page":"460","DOI":"10.1006\/jvbe.1996.1547","article-title":"Effects of race, gender, perceived similarity, and contact on mentor relationships","volume":"50","author":"Ensher","year":"1997","journal-title":"Journal Vocational Behavior"},{"issue":"1\/2","key":"2025072820522376200_ref044","doi-asserted-by":"crossref","first-page":"168","DOI":"10.1207\/s15327663jcp1401&2_19","article-title":"Narrative processing: building consumer connections to brands","volume":"14","author":"Escalas","year":"2004","journal-title":"Journal of Consumer Psychology"},{"issue":"3","key":"2025072820522376200_ref045","doi-asserted-by":"crossref","first-page":"339","DOI":"10.1207\/S15327663JCP1303_14","article-title":"You are what they eat: the influence of reference groups on consumers\u2019 connections to brands","volume":"13","author":"Escalas","year":"2003","journal-title":"Journal of Consumer Psychology"},{"issue":"3","key":"2025072820522376200_ref046","doi-asserted-by":"crossref","first-page":"378","DOI":"10.1086\/497549","article-title":"Self-construal, reference groups, and brand meaning","volume":"32","author":"Escalas","year":"2005","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"2025072820522376200_ref047","doi-asserted-by":"crossref","first-page":"380","DOI":"10.1016\/j.jbusres.2014.06.010","article-title":"Consumer brand relationships research: a bibliometric citation meta-analysis","volume":"68","author":"Fetscherin","year":"2015","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072820522376200_ref048","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"Journal of Marketing Research"},{"key":"2025072820522376200_ref049","doi-asserted-by":"crossref","DOI":"10.1109\/HICSS.2012.533","article-title":"Social brand value and the value enhancing role of social media relationships for brands","author":"Fueller","year":"2012"},{"issue":"7\/8","key":"2025072820522376200_ref050","doi-asserted-by":"crossref","first-page":"448","DOI":"10.1080\/02642069.2017.1333601","article-title":"Travelling for Umrah: destination attributes, destination image, and post-travel intentions","volume":"37","author":"Gannon","year":"2017","journal-title":"The Service Industries Journal"},{"issue":"2","key":"2025072820522376200_ref051","doi-asserted-by":"crossref","first-page":"130","DOI":"10.1177\/002224378502200203","article-title":"The differential effects of exercised and unexercised power sources in a marketing channel","volume":"22","author":"Gaski","year":"1985","journal-title":"Journal of Marketing Research"},{"issue":"7","key":"2025072820522376200_ref052","first-page":"1","article-title":"Structural equation modeling and regression: guidelines for research practice","volume":"4","author":"Gefen","year":"2000","journal-title":"Communications of AIS"},{"issue":"3","key":"2025072820522376200_ref053","doi-asserted-by":"crossref","first-page":"275","DOI":"10.1108\/08876040310474828","article-title":"A model of fan identification: antecedents and sponsorship outcomes","volume":"17","author":"Gwinner","year":"2003","journal-title":"Journal of Services Marketing"},{"key":"2025072820522376200_ref054","volume-title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)","author":"Hair","year":"2014"},{"key":"2025072820522376200_ref055","unstructured":"Hamilton, M. and Xiaolan, S. (2005), \u201cActual self and ideal brand image: an application of self-congruity to brand image positioning\u201d, available at:\u2008www.allacademic.com\/meta\/p14451_index.html\u2008(accessed\u2008November 22, 2011)."},{"key":"2025072820522376200_ref056","volume-title":"Psychology in Organizations: the Social Identity Approach","author":"Haslam","year":"2004"},{"key":"2025072820522376200_ref057","doi-asserted-by":"crossref","first-page":"208","DOI":"10.1016\/j.jretconser.2017.08.001","article-title":"Image transfer from malls to stores and its influence on shopping values and mall patronage: the role of self-congruity","volume":"39","author":"Hedhli","year":"2017","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"1","key":"2025072820522376200_ref058","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1002\/dir.10073","article-title":"Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the Internet?","volume":"18","author":"Hennig-Thurau","year":"2004","journal-title":"Journal of Interactive Marketing"},{"issue":"9","key":"2025072820522376200_ref059","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1145\/260750.260764","article-title":"Asynchronous learning networks as a virtual classroom","volume":"40","author":"Hiltz","year":"1997","journal-title":"Communications of the ACM"},{"issue":"3","key":"2025072820522376200_ref060","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1207\/S15327957PSPR0503_1","article-title":"A social identity theory of leadership","volume":"5","author":"Hogg","year":"2001","journal-title":"Personality and Social Psychology Review"},{"issue":"1","key":"2025072820522376200_ref061","doi-asserted-by":"crossref","first-page":"121","DOI":"10.2307\/259266","article-title":"Social identity and self-categorization processes in organizational contexts","volume":"25","author":"Hogg","year":"2000","journal-title":"Academy of Management Review"},{"issue":"3","key":"2025072820522376200_ref062","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1177\/1046496404263424","article-title":"The social identity perspective intergroup relations, self-conception, and small groups","volume":"35","author":"Hogg","year":"2004","journal-title":"Small Group Research"},{"issue":"7","key":"2025072820522376200_ref063","doi-asserted-by":"crossref","first-page":"555","DOI":"10.1080\/0965254X.2011.599493","article-title":"Exploring customer brand engagement: definition and themes","volume":"19","author":"Hollebeek","year":"2011","journal-title":"Journal of Strategic Marketing"},{"issue":"1","key":"2025072820522376200_ref064","doi-asserted-by":"crossref","first-page":"72","DOI":"10.1108\/14684521211206971","article-title":"How experience-driven community identification generates trust and engagement","volume":"36","author":"Hsu","year":"2012","journal-title":"Online Information Review"},{"issue":"5","key":"2025072820522376200_ref065","doi-asserted-by":"crossref","first-page":"766","DOI":"10.1108\/IMDS-05-2016-0180","article-title":"Investigating community members\u2019 purchase intention on Facebook fan page: from a dualistic perspective of trust relationships","volume":"117","author":"Hsu","year":"2017","journal-title":"Industrial Management & Data Systems"},{"issue":"1","key":"2025072820522376200_ref066","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/10705519909540118","article-title":"Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives","volume":"6","author":"Hu","year":"1999","journal-title":"Structural Equation Modeling"},{"issue":"5","key":"2025072820522376200_ref067","doi-asserted-by":"crossref","first-page":"915","DOI":"10.1108\/MD-10-2015-0465","article-title":"The impacts of brand experiences on brand loyalty: mediators of brand love and trust","volume":"55","author":"Huang","year":"2017","journal-title":"Management Decision"},{"issue":"7\/8","key":"2025072820522376200_ref068","doi-asserted-by":"crossref","first-page":"1277","DOI":"10.1108\/03090561111137714","article-title":"Making your online voice loud: the critical role of WOM information","volume":"45","author":"Huang","year":"2011","journal-title":"European Journal of Marketing"},{"issue":"1","key":"2025072820522376200_ref069","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1108\/JSM-01-2016-0046","article-title":"The importance of CSR in forming customer\u2013company identification and long-term loyalty","volume":"31","author":"Huang","year":"2017","journal-title":"Journal of Services Marketing"},{"key":"2025072820522376200_ref070","unstructured":"HubSpot Report\n           (2017), \u201cTop 10 benefits of social media marketing for online businesses\u201d, available at:\u2008www.digitalvidya.com\/blog\/benefits-of-social-media-marketing\/\u2008(accessed\u2008April 12, 2018)."},{"issue":"3","key":"2025072820522376200_ref071","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1080\/00913367.1991.10673345","article-title":"Value-expressive versus utilitarian advertising appeals: when and why to use which appeal","volume":"20","author":"Johar","year":"1991","journal-title":"Journal of Advertising"},{"issue":"4","key":"2025072820522376200_ref072","doi-asserted-by":"crossref","first-page":"333","DOI":"10.1016\/j.jretconser.2011.02.007","article-title":"Single-brand retailers: building brand loyalty in the off-line environment","volume":"18","author":"Jones","year":"2011","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2025072820522376200_ref073","volume-title":"LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language","author":"J\u00f6reskog","year":"1993"},{"issue":"2","key":"2025072820522376200_ref074","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1108\/OIR-12-2015-0383","article-title":"Why people use online social media brand communities: a consumption value theory perspective","volume":"42","author":"Kaur","year":"2018","journal-title":"Online Information Review"},{"key":"2025072820522376200_ref075","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1016\/j.chb.2017.04.030","article-title":"The role of social identity and online social capital on psychosocial outcomes in MMO players","volume":"74","author":"Kaye","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"2025072820522376200_ref076","doi-asserted-by":"crossref","first-page":"186","DOI":"10.1016\/j.jcps.2011.11.011","article-title":"Understanding the richness of brand relationships: research dialogue on brands as intentional agents","volume":"22","author":"Keller","year":"2012","journal-title":"Journal of Consumer Psychology"},{"issue":"7","key":"2025072820522376200_ref077","doi-asserted-by":"crossref","first-page":"508","DOI":"10.1108\/10610421211276259","article-title":"Place branding: creating self-brand connections and brand advocacy","volume":"21","author":"Kemp","year":"2012","journal-title":"Journal of Product & Brand Management"},{"issue":"3","key":"2025072820522376200_ref078","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.bushor.2011.01.005","article-title":"Social media? Get serious! understanding the functional building blocks of social media","volume":"54","author":"Kietzmann","year":"2011","journal-title":"Business Horizons"},{"key":"2025072820522376200_ref302","doi-asserted-by":"crossref","first-page":"172","DOI":"10.1016\/j.ijhm.2013.03.004","article-title":"The influence of service brand orientation on hotel employee\u2019s attitude and behaviors in China","volume":"34","author":"King","year":"2013","journal-title":"International Journal of Hospitality Management"},{"issue":"2","key":"2025072820522376200_ref079","doi-asserted-by":"crossref","first-page":"266","DOI":"10.1080\/02650487.2015.1021898","article-title":"Advertising in social media: a review of empirical evidence","volume":"35","author":"Knoll","year":"2016","journal-title":"International Journal of Advertising"},{"issue":"2","key":"2025072820522376200_ref080","doi-asserted-by":"crossref","first-page":"155","DOI":"10.1016\/S0957-4174(03)00116-7","article-title":"Knowledge sharing in virtual communities: an e-business perspective","volume":"26","author":"Koh","year":"2004","journal-title":"Expert Systems with Applications"},{"issue":"4","key":"2025072820522376200_ref081","doi-asserted-by":"crossref","first-page":"941","DOI":"10.2307\/25148760","article-title":"The effects of personalization and familiarity on trust and adoption of recommendation agents","volume":"30","author":"Komiak","year":"2006","journal-title":"MIS Quarterly"},{"issue":"5","key":"2025072820522376200_ref082","doi-asserted-by":"crossref","first-page":"293","DOI":"10.1108\/10610420810896059","article-title":"Investigating antecedents and consequences of brand identification","volume":"17","author":"Kuenzel","year":"2008","journal-title":"Journal of Product & Brand Management"},{"issue":"3","key":"2025072820522376200_ref303","first-page":"167","article-title":"The chain of effects from reputation and brand personality congruence to brand loyalty: the role of brand identification","volume":"18","author":"Kuenzel","year":"2010","journal-title":"Journal of Targeting"},{"issue":"6","key":"2025072820522376200_ref083","doi-asserted-by":"crossref","first-page":"128","DOI":"10.1509\/jmkg.74.6.128","article-title":"Resistance to brand switching when a radically new brand is introduced: a social identity theory perspective","volume":"74","author":"Lam","year":"2010","journal-title":"Journal of Marketing"},{"issue":"2","key":"2025072820522376200_ref084","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1108\/OIR-09-2016-0246","article-title":"Influence of WOM and content type on online engagement in consumption communities: the information flow from discussion forums to Facebook","volume":"42","author":"Le","year":"2018","journal-title":"Online Information Review"},{"key":"2025072820522376200_ref085","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2017.08.033","article-title":"Investigating the development of brand loyalty in brand communities from a positive psychology perspective","author":"Lin","year":"2018","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072820522376200_ref086","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1509\/jmkg.66.1.38.18451","article-title":"Building brand community","volume":"66","author":"McAlexander","year":"2002","journal-title":"Journal of Marketing"},{"key":"2025072820522376200_ref087","volume-title":"Creating Customer Evangelists: How loyal Customers Become a Volunteer Sales Force","author":"McConnell","year":"2002"},{"issue":"6","key":"2025072820522376200_ref088","doi-asserted-by":"crossref","first-page":"538","DOI":"10.1108\/JPBM-06-2015-0920","article-title":"The impact of brand evangelism on oppositional referrals towards a rival brand","volume":"25","author":"Marticotte","year":"2016","journal-title":"Journal of Product & Brand Management"},{"issue":"1","key":"2025072820522376200_ref089","doi-asserted-by":"crossref","first-page":"89","DOI":"10.1016\/j.ijhm.2013.05.009","article-title":"CSR and customer loyalty: the roles of trust, customer identification with the company and satisfaction","volume":"35","author":"Mart\u00ednez","year":"2013","journal-title":"International Journal of Hospitality Management"},{"key":"2025072820522376200_ref091","first-page":"25","article-title":"Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism","author":"Matzler","year":"2007"},{"issue":"2","key":"2025072820522376200_ref090","first-page":"32","article-title":"The relationship between personality traits (extraversion and neuroticism), emotions and customer self-satisfaction","volume":"1","author":"Matzler","year":"2005","journal-title":"Innovative Marketing"},{"issue":"1","key":"2025072820522376200_ref092","first-page":"94","article-title":"Identifying the factors influencing the feeling of love toward a brand: the Adidas case","volume":"103","author":"Mohammadian","year":"2014","journal-title":"National Park-Forschung in der Schweiz (Switzerland Research Park Journal)"},{"issue":"4","key":"2025072820522376200_ref093","doi-asserted-by":"crossref","first-page":"376","DOI":"10.1002\/mar.20995","article-title":"Interpreting social identity in online brand communities: considering posters and lurkers","volume":"34","author":"Mousavi","year":"2017","journal-title":"Psychology & Marketing"},{"issue":"4","key":"2025072820522376200_ref094","doi-asserted-by":"crossref","first-page":"412","DOI":"10.1086\/319618","article-title":"Brand community","volume":"27","author":"Mu\u00f1iz","year":"2001","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"2025072820522376200_ref095","doi-asserted-by":"crossref","first-page":"147","DOI":"10.1037\/h0025850","article-title":"Rejection as a consequence of perceived similarity","volume":"9","author":"Novak","year":"1968","journal-title":"Journal of Personality and Social Psychology"},{"issue":"4","key":"2025072820522376200_ref096","doi-asserted-by":"crossref","first-page":"460","DOI":"10.1177\/002224378001700405","article-title":"A cognitive model of the antecedents and consequences of satisfaction decisions","volume":"17","author":"Oliver","year":"1980","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"2025072820522376200_ref097","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1016\/j.jcps.2013.01.002","article-title":"Attachment\u2013aversion (AA) model of customer\u2013brand relationships","volume":"23","author":"Park","year":"2013","journal-title":"Journal of Consumer Psychology"},{"issue":"3","key":"2025072820522376200_ref098","doi-asserted-by":"crossref","first-page":"175","DOI":"10.1108\/07363760910954118","article-title":"A comparison of brand personality and brand user-imagery congruence","volume":"26","author":"Parker","year":"2009","journal-title":"Journal of Consumer Marketing"},{"issue":"5","key":"2025072820522376200_ref099","doi-asserted-by":"crossref","first-page":"1525","DOI":"10.1016\/j.tele.2018.03.020","article-title":"Starring in your own Snapchat advertisement: influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands","volume":"35","author":"Phua","year":"2018","journal-title":"Telematics and Informatics"},{"issue":"1","key":"2025072820522376200_ref100","first-page":"1","article-title":"A model for consumer devotion: affective commitment with proactive sustaining behaviors","volume":"5","author":"Pimentel","year":"2004","journal-title":"Academy of Marketing Science Review"},{"key":"2025072820522376200_ref101","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1016\/S0191-3085(01)23004-4","article-title":"Symbols as a language of organizational relationships","volume":"23","author":"Pratt","year":"2001","journal-title":"Research Organizational Behavior"},{"issue":"3","key":"2025072820522376200_ref102","doi-asserted-by":"crossref","first-page":"879","DOI":"10.3758\/BRM.40.3.879","article-title":"Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models","volume":"40","author":"Preacher","year":"2008","journal-title":"Behavior Research Methods"},{"issue":"6","key":"2025072820522376200_ref103","doi-asserted-by":"crossref","first-page":"1262","DOI":"10.1016\/j.tourman.2010.12.002","article-title":"Travelers\u2019 social identification and membership behaviors in online travel community","volume":"32","author":"Qu","year":"2011","journal-title":"Tourism Management"},{"issue":"12","key":"2025072820522376200_ref104","first-page":"46","article-title":"The one number you need to grow","volume":"81","author":"Reichheld","year":"2003","journal-title":"Harvard Business Review"},{"key":"2025072820522376200_ref105","unstructured":"Sawhney, R.\n           (2011), \u201cHow do you turn your customers into brand evangelists? Fast Company\u201d, available at:\u2008www.fastcodesign.com\/1664135\/how-do-you-turn-your-customers-into-brand-evangelists\u2008(accessed\u2008June 22, 2011)."},{"issue":"4","key":"2025072820522376200_ref106","first-page":"2","article-title":"The impact of brand communication on brand equity dimensions and brand purchase intention through Facebook","volume":"4","author":"Schivinski","year":"2013","journal-title":"Faculty of Management and Economics"},{"issue":"2","key":"2025072820522376200_ref107","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1509\/jmkg.70.2.133","article-title":"Converting website visitors into buyers: how website investment increases consumer trusting beliefs and online purchase intentions","volume":"70","author":"Schlosser","year":"2006","journal-title":"Journal of Marketing"},{"key":"2025072820522376200_ref108","doi-asserted-by":"crossref","first-page":"446","DOI":"10.1016\/j.jbusres.2017.05.020","article-title":"Investigating the antecedents of african fast food customers\u2019 loyalty: a self-congruity perspective","volume":"86","author":"Shamah","year":"2018","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072820522376200_ref305","doi-asserted-by":"crossref","first-page":"49","DOI":"10.2753\/JEC1086-4415150102","article-title":"Virtual community loyalty: an interpersonal interaction perspective","volume":"15","author":"Shen","year":"2010","journal-title":"International Journal of Electronic Commerce"},{"key":"2025072820522376200_ref109","first-page":"35","volume-title":"Culture of the Internet","author":"Sproull","year":"1997"},{"issue":"4","key":"2025072820522376200_ref110","doi-asserted-by":"crossref","first-page":"347","DOI":"10.1002\/mar.20335","article-title":"Brand community: drivers and outcomes","volume":"27","author":"Stokburger-Sauer","year":"2010","journal-title":"Psychology and Marketing"},{"issue":"7","key":"2025072820522376200_ref111","doi-asserted-by":"crossref","first-page":"889","DOI":"10.1016\/j.jbusres.2011.12.007","article-title":"Is luxury just a female thing? The role of gender in luxury brand consumption","volume":"66","author":"Stokburger-Sauer","year":"2013","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025072820522376200_ref112","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1016\/j.ijresmar.2008.01.001","article-title":"The meanings of branded products: a cross-national scale development and meaning assessment","volume":"25","author":"Strizhakova","year":"2008","journal-title":"International Journal of Research in Marketing"},{"key":"2025072820522376200_ref113","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.ijhm.2017.06.006","article-title":"Effects of brand personality dimensions on consumers\u2019 perceived self-image congruity and functional congruity with hotel brands","volume":"66","author":"Su","year":"2017","journal-title":"International Journal of Hospitality Management"},{"issue":"1","key":"2025072820522376200_ref114","first-page":"527","article-title":"Word-of- mouth communications: a motivational analysis","volume":"25","author":"Sundaram","year":"1998","journal-title":"Advances in Consumer Research"},{"issue":"12","key":"2025072820522376200_ref115","doi-asserted-by":"crossref","first-page":"2657","DOI":"10.1016\/j.jbusres.2014.04.003","article-title":"A new dualistic approach to brand passion: harmonious and obsessive","volume":"67","author":"Swimberghe","year":"2014","journal-title":"Journal of Business Research"},{"key":"2025072820522376200_ref116","unstructured":"Syncapse\n           (2013), \u201cThe value of a Facebook fan 2013: revisiting consumer brand currency in social media\u201d, available at:\u2008www.purplewifi.net\/wp-content\/uploads\/2013\/04\/Syncapse___Value_of_a_Fan_Report_2013.pdf\u2008(accessed\u2008October 22, 2014)."},{"key":"2025072820522376200_ref117","volume-title":"The Context of Social Psychology: A Critical Assessment","author":"Tajfel","year":"1972"},{"key":"2025072820522376200_ref118","volume-title":"Human Groups and Social Categories","author":"Tajfel","year":"1981"},{"issue":"1","key":"2025072820522376200_ref119","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1111\/j.1540-5915.2008.00222.x","article-title":"Customization strategies in electronic retailing: implications of customer purchase behavior","volume":"40","author":"Thirumalai","year":"2009","journal-title":"Decision Science"},{"issue":"3","key":"2025072820522376200_ref120","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1016\/j.ijresmar.2004.11.002","article-title":"Utility, cultural symbolism and emotion: a comprehensive model of brand purchase value","volume":"22","author":"Tsai","year":"2005","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"2025072820522376200_ref121","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1016\/j.jbusres.2011.07.022","article-title":"The role of consumer-brand identification in building brand relationship","volume":"66","author":"Tu\u0161kej","year":"2013","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072820522376200_ref122","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1080\/10696679.2001.11501881","article-title":"Building service brands via social identity: lessons from the sports marketplace","volume":"9","author":"Underwood","year":"2001","journal-title":"Journal of Marketing Theory and Practice"},{"key":"2025072820522376200_ref123","unstructured":"Van Belleghem, S., Eenhuizen, M. and Veris, E. (2011), \u201cSocial media around the world 2011. Insites consulting\u201d, available at:\u2008www.digitalbuzzblog.com\/slideshare-social-media-around-the-world-2011\/\u2008(accessed\u2008September 8, 2014)."},{"issue":"2","key":"2025072820522376200_ref124","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.intmar.2012.01.003","article-title":"Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing","volume":"26","author":"Vries","year":"2012","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"2025072820522376200_ref125","doi-asserted-by":"crossref","first-page":"41","DOI":"10.2307\/4134368","article-title":"Barriers to resolution in ideologically based negotiations: the role of values and institutions","volume":"27","author":"Wade-Benzoni","year":"2002","journal-title":"Academy of Management Review"},{"issue":"1","key":"2025072820522376200_ref126","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1108\/JPBM-06-2013-0326","article-title":"Consumer engagement with self-expressive brands: brand love and WOM outcomes","volume":"23","author":"Wallace","year":"2014","journal-title":"Journal of Product & Brand Management"},{"issue":"4","key":"2025072820522376200_ref127","doi-asserted-by":"crossref","first-page":"537","DOI":"10.1108\/OIR-02-2015-0063","article-title":"How readers\u2019 perceived self-congruity and functional congruity affect bloggers\u2019 informational influence: perceived interactivity as a moderator","volume":"39","author":"Wang","year":"2015","journal-title":"Online Information Review"},{"issue":"2","key":"2025072820522376200_ref128","doi-asserted-by":"crossref","first-page":"270","DOI":"10.1177\/1094428106297811","article-title":"Mediation testing in management research: a review and proposals","volume":"11","author":"Wood","year":"2008","journal-title":"Organizational Research Methods"},{"issue":"3","key":"2025072820522376200_ref129","doi-asserted-by":"crossref","first-page":"245","DOI":"10.1016\/j.ijinfomgt.2015.11.013","article-title":"Predicting smartphone brand loyalty: consumer value andconsumer-brand identification perspectives","volume":"36","author":"Yeh","year":"2016","journal-title":"International Journal of Information Management"},{"issue":"3","key":"2025072820522376200_ref130","doi-asserted-by":"crossref","first-page":"669","DOI":"10.1016\/j.dss.2013.02.001","article-title":"Exploring the effect of e-WOM participation on e-Loyalty in e-commerce","volume":"55","author":"Yoo","year":"2013","journal-title":"Decision Support Systems"},{"key":"2025072820522376200_ref131","doi-asserted-by":"crossref","first-page":"208","DOI":"10.1016\/j.elerap.2018.02.005","article-title":"Bridging the gap between social media and behavioral brand loyalty","volume":"28","author":"Yoshida","year":"2018","journal-title":"Electronic Commerce Research and Applications"},{"issue":"2","key":"2025072820522376200_ref132","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1177\/1094670508322561","article-title":"The impact of value congruence on consumer-service brand relationships","volume":"11","author":"Zhang","year":"2008","journal-title":"Journal of Service Research"},{"issue":"6","key":"2025072820522376200_ref133","doi-asserted-by":"crossref","first-page":"574","DOI":"10.1016\/j.ijinfomgt.2012.02.006","article-title":"Cultivating the sense of belonging and motivating user participation in virtual communities: a social capital perspective","volume":"32","author":"Zhao","year":"2012","journal-title":"International Journal of Information Management"},{"issue":"1","key":"2025072820522376200_ref134","doi-asserted-by":"crossref","first-page":"67","DOI":"10.1108\/10662241111104884","article-title":"Understanding online community user participation: a social influence perspective","volume":"21","author":"Zhou","year":"2011","journal-title":"Internet Research"},{"issue":"4","key":"2025072820522376200_ref135","doi-asserted-by":"crossref","first-page":"331","DOI":"10.1016\/j.jretai.2004.10.008","article-title":"Understanding retail branding: conceptual insights and research priorities","volume":"80","author":"Ailawadi","year":"2004","journal-title":"Journal of Retailing"},{"issue":"2","key":"2025072820522376200_ref136","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jm.09.0339","article-title":"Brand love","volume":"76","author":"Batra","year":"2012","journal-title":"Journal of Marketing"},{"issue":"4","key":"2025072820522376200_ref137","first-page":"407","article-title":"From brand community members\u2019 similarity approach to explore community citizenship behavior","volume":"16","author":"Chih","year":"2014","journal-title":"Journal of e-Business"},{"key":"2025072820522376200_ref138","unstructured":"Hsu, L.C.\n           (2012), \u201cThe study of online community members\u2019 in- and extra-role dual path behaviors: an integrated approach of individual-, group-, and relationship-level\u201d, Doctoral Dissertation of National Dong Hwa University, Hualien."},{"issue":"1","key":"2025072820522376200_ref139","first-page":"49","article-title":"The influence of brand-customer relationships, community member-other members relationships on community citizenship behavior: testing of multiple mediating effects","volume":"17","author":"Hsu","year":"2015","journal-title":"Journal of eBusiness"},{"issue":"6","key":"2025072820522376200_ref140","doi-asserted-by":"crossref","first-page":"740","DOI":"10.1287\/mksc.1050.0153","article-title":"Brands and branding: research findings and future priorities","volume":"25","author":"Keller","year":"2006","journal-title":"Marketing Science"},{"issue":"1","key":"2025072820522376200_ref141","doi-asserted-by":"crossref","first-page":"14","DOI":"10.1016\/j.intmar.2009.10.002","article-title":"Does size matter? An examination of small and large web-based brand communities","volume":"24","author":"Scarpi","year":"2010","journal-title":"Journal of Interactive Marketing"},{"issue":"4","key":"2025072820522376200_ref142","doi-asserted-by":"crossref","first-page":"393","DOI":"10.1108\/10662240910981362","article-title":"The effect of community identification on attitude and intention toward a blogging community","volume":"19","author":"Shen","year":"2009","journal-title":"Internet Research"},{"key":"2025072820522376200_ref143","unstructured":"Social Media Examiner\n           (2014), \u201c2014 social media marketing industry report\u201d, available at:\u2008www.socialmediaexaminer.com\/SocialMediaMarketingIndustryReport2014.pdf\u2008(accessed\u2008October 22, 2014)."}],"container-title":["Online Information Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-06-2017-0187\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/oir\/article-pdf\/43\/5\/842\/2082835\/oir-06-2017-0187.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/oir\/article-pdf\/43\/5\/842\/2082835\/oir-06-2017-0187.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,29]],"date-time":"2025-07-29T00:52:44Z","timestamp":1753750364000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/oir\/article\/43\/5\/842\/316619\/Investigating-the-brand-evangelism-effect-of"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,11,22]]},"references-count":148,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2019,9,3]]}},"URL":"https:\/\/doi.org\/10.1108\/oir-06-2017-0187","relation":{},"ISSN":["1468-4527","1468-4535"],"issn-type":[{"value":"1468-4527","type":"print"},{"value":"1468-4535","type":"electronic"}],"subject":[],"published":{"date-parts":[[2018,11,22]]}}}